When Is The Arrival Of Smart Shoes Coming?

Are they really the expectations of users for smart shoes? Can the smart shoes open up their own blue ocean with the repetition of other wearable products? Where are the pain points of consumers? Imagine that if there are intelligent shoe products that can cure beriberi or other health benefits, if we can really rely on locating shoes to find the missing elderly and children, if smart lace gives us not only entertainment but also the convenience and comfort of life brought by technology, if the data of smart shoes can really connect with the Internet of things, why should we worry that no one pays for smart shoes? When that day comes, we will also usher in the spring of intelligent shoes. No one will question the development potential of smart shoes, but where is the next stop for smart shoes? Dig a hole and install Bluetooth.

"Without changing the user's life and habits, we can really perceive the problem of feet, solve the problem of feet, integrate traditional shoemaking technology with modern technology, and have a good shoe with the smart effects of safety, health, movement perception and medical treatment on the basis of self power generation, which is the real need of users. This is also the real pain point for consumers to pay for smart shoes."

Chen Weidong believes that most of the products on the market are just scratch their feet, and they do not catch the real pain point of consumers. Their so-called intelligent function is even more questionable.

For example, children's loss prevention positioning shoes are not accurate positioning; two, it is difficult to locate the missing children only by location coordinates. Without the support of government resources, there is no all-around data integration and integration linkage of the Internet of things. Finding someone is like looking for a needle in a haystack. The three is frequent charging and unsustainable power supply, which may cause the intelligent shoe to lose signal at the critical moment.

Intelligent wearable equipment has unlimited possibilities.

Lining, director of the center for sports science research, Dr. Lin Yongjia, pointed out that in the research and development of intelligent wearable equipment, Lining brand is collaborating with the leading intelligent hardware manufacturers in various industries. He said: "when developing an earphone that can monitor heart rate in real time, we will work with professional earphone production team. If you are professional in basketball intelligent hardware, we can cooperate in the field of basketball related products.

At present, we are developing an insole that can monitor the way of running in real time. It is cooperating with a team that has specialized in running posture research at Harvard University.

Chen Weidong, founder of Chi Zhi shoes Technology Co., Ltd., said: "hi-tech companies may not have the channels and fast production capabilities of traditional shoe companies, and shoes companies lack real Internet thinking. I think it is not feasible to sell such innovative products with traditional selling ideas, because it is not a traditional product.

The connection between traditional shoes and consumers at the moment of sale is basically terminated unless shoes are available.

However, the connection between smart shoes and consumers at the time of completion of sales is only just beginning. The data of consumers' foot data, movement track and so on are all in your database. This essential difference determines that it should be positioned, sold and served with a completely new mindset.

Abroad, there are many examples of developing and selling smart shoes.

The intelligent shoe incubation platform is supported by the Putian Footwear Association, using local

It includes the support of double car enterprises and software teams from Shanghai, Shenzhen and Fuzhou. The main purpose is to let shoe enterprises develop in the direction of intelligence, get rid of the dependence of most small and medium shoe enterprises on foreign trade orders, and enhance the competitiveness of shoes enterprises in science and technology.

It is understood that the incubator has provided free offices for 5 teams, opening up resources for their design, manufacture and sales.

Putian's local shoe enterprises have been working with these teams in varying degrees. It is expected that the new smart shoe products will be put into the market this year.

Smart shoe technology company and tradition

The strong combination can bring the true take-off of smart shoe collar, but the key is that the two must agree on the demands of consumers and set up a common goal to create smart shoes products that meet the real needs of consumers, solve the pain of consumers rather than create a temporary trend.

"It is not easy to work hand in hand from two different fields. Different ways of thinking, different cognition of products and different goals create many obstacles to cooperation.

We hope that more traditional shoe companies can break their prejudices, embrace new ideas in the Internet + era, and join hands with technology companies to sneak into the new blue ocean of smart shoes.

Smart shoes are both traditional footwear products and Internet products in the new era. The greatest test that these two characteristics bring to us is not from products, but later technical support and services. Software and hardware need to be maintained and upgraded. Consumers' demands may change and upgrade. A powerful technology and service team is needed to follow up, which requires financial and technical support in many aspects.

Only by catching the pain point with consumers and satisfying the consumers, can the smart shoe products be truly successful.

The views of Chen Weidong, founder of Chi Zhi shoes Technology Co., Ltd. are surprisingly convincing.

For the future development trend of smart shoes, he put forward a new perspective in the classification of people wearing shoes. He believes that smart shoes are aimed at health care shoes for elderly people, anti lost positioning shoes and intelligent heating shoes; outdoor health shoes, intelligent sports shoes and positioning shoes for sports groups; safety positioning shoes for children, health correction shoes, virtual game shoes; intelligent shoes for reducing weight and intelligent shoes for women's groups.