Transformation Of Traditional Shoe Material Enterprises Needs To Be Carried Out Step By Step

Dajiang town is an industrial city in the north of Taishan. After years of development, the town has formed industrial agglomeration of aluminum, hardware, shoemaking and classical furniture.

After the baptism of the depressed economic environment in 2015, what kind of development ideas will the representative enterprises in this town take this year? With this question, the reporter interviewed the handsome shoes of the town's shoe making industry and the mahogany mahogany in the classical furniture industry for answers. The results showed that the ideas and measures in the pformation and upgrading of the enterprises in two different fields were surprisingly similar, showing the path of "three steps" to improve the quality, enrich the products and go out for exhibition, and the contents were not two.

There are more than 100 public welfare polkings in Dajiang town.

Over the past five or six years,

Like the experience of the whole shoe making industry in China, pformation and upgrading have become the mission of their survival and development.

However, several years of practice have been affected by factors such as the scale strength of enterprises and the huge cost of brand building.

However, there are still many shoe companies trying to make changes, hoping to break through the original ideas and models, and lay a new foundation for future development.

Tian Nan shoe material (once called Nanhua shoes material) was founded by Mr. Liang Guangzhong in 1994.

After more than 20 years of development and accumulation, Tian Nan shoe material has become a leader in the supply of shoes materials in China because of its excellent product quality, and its growth has been relatively smooth and effective.

However, from 2015 onwards, as an intermediate link in the footwear industry chain, Liang Guangzhong clearly felt that both sides of the market had greater volatility and instability that had not occurred before.

"The past is not obvious signs, the emergence of unusual situations began to appear, feel that the market is saturated, in fact, excess capacity leads to overstock of customer products, capital is tight, followed by shoe orders demand reduction."

Say.

Despite the confidence in the quality of their shoes, the real market feedback and demand trends lie ahead. Liang Guangzhong, who specializes in shoe material supply for more than 20 years, believes that it is time to take that step -- from semi-finished products to finished products.

There are many kinds of shoes products. What kind of things do they do? Coincidence. In 2015, when he took part in a certain event in Hongkong, he occasionally saw the kitchen shoes on the feet of the famous kitchen chefs.

After returning to Taishan, he carefully studied the material requirements of this kind of shoes, and found that the material was the strength of his own business for many years. After spending more than 3 months in domestic and European and American markets, Liang Guangzhong thought that the demand for kitchen shoes seemed to be limited.

But considering the strong demand in large cities such as Beijing, Hangzhou, Guangzhou and so on, as long as they are truly waterproof, skid proof and oil proof, such products that show safety and comfort are likely to be extended from the kitchen to the kitchen of thousands of households in the future, and are widely applied to construction sites, farms, etc., and because of the obvious advantages of material and comparative improvement, there will be a place in the mature kitchen shoes market abroad, and the potential of the whole kitchen shoe market is huge.

At the beginning of this year, two new production lines were added to Tian Nan shoe material, and a number of kitchen shoe products were designed and put into operation successfully.

New products mean new markets.

For more than 20 years, Tian Nan shoe material has never participated in the trade fairs in the industry. But after entering the kitchen shoes market this year, Liang Guangzhong decided to start the first artillery. The first time he signed up for the Canton Fair to be held in May, "we have contacted a number of domestic and foreign customers. The long-term goal is to achieve more than 1 million pairs of shoes per year, and hope to promote their products on a large platform."