8Seconds Actively Expanding Overseas Market Territory

Since 2016, 8seconds has been actively expanding its overseas market.

As Zheng Changgen, vice president of brand, said in his speech, "entering Tmall is our first step into the Chinese market.

We will understand and grasp the needs of Chinese consumers and expect to lay a solid foundation for the operation of the Chinese market through this business mode.

The brand is also planning to unveil the first flagship store outside Korea this autumn and winter in Shanghai, China, bringing the most authentic Korean lifestyle and fashion style to the Chinese market.

In May 9th, the fast fashion brand affiliated to SamSung group of Korea.

The announcement of exclusive entry into Tmall to open the official flagship store has officially sounded the clarion call to enter the Chinese market.

Zheng Changgen, vice president of Samsung brand 8seconds group, attended the signing ceremony and delivered a speech. He signed a comprehensive strategic cooperation agreement with Tmall apparel general manager ding ding on behalf of both sides.

Pu Nanling, vice president of 8seconds Strategy Department of Samsung clothing and apparel business group, Mr. Song Changxian, general manager of 8 second brand China, and Tmall Chan, a senior manager of dress adornment, attended the ceremony.

In addition, the Korean pop singer "bird uncle" PSY at the event also sent a video to congratulate him.

Samsung is the largest clothing company in South Korea, belonging to SamSung group.

Since February 2012, Samsung's 8seconds has launched the first real shop in the new Santa Fe cave in Korea. This brand, meaning "just 8 seconds, can catch all your attention", has successfully opened 33 stores in South Korea, and has launched a shopping mall covering the entire South Korean territory, firmly occupying the leading position in the Korean apparel retail industry.

Since 2016, 8seconds has been actively expanding its overseas market.

As Zheng Changgen, vice president of brand, said in his speech, "entering Tmall is our first step into the Chinese market.

We will understand and grasp the needs of Chinese consumers and expect to lay a solid foundation for the operation of the Chinese market through this business mode.

The brand is also planning to unveil the first flagship store outside Korea this autumn and winter in Shanghai, China, bringing the most authentic Korean lifestyle and fashion style to the Chinese market.

Gathered the world's richest clothing brand, of which fast fashion brand reached 95%.

At present, there are about 30 Korean brands on Tmall platform, and the annual composite growth of Korean brands in Tmall has reached three digits. The popularity of Hanfeng clothing is becoming more and more intense. It also shows that the market prospect of Korean clothing brand is very promising.

In order to further satisfy Chinese consumers' demand for Korean fashion, Tmall costumes will also cooperate with Korean fashion institutions and local excellent enterprises to promote clothing culture and trade exchanges between China and Korea.

In particular, there will be further moves in the introduction of the Korean middle class brand, tide brand and designer brand cooperation.

As the most famous fast fashion brand in South Korea, 8seconds represents a typical Korean fashion philosophy. It seems to be everyday, but it has a unique style and no rules.

8seconds product line covers the whole line of men's and women's wear and accessories series from basic fund to fashion trend to light business.

Because of this, the brand has always targeted the target consumer groups in the 20 generation of young people, hoping that they can buy products to express themselves in 8seconds and enjoy a completely different style.

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Korean fashion is greatly influenced by the west, but it has its unique innovation and creation.

Over the years, 8seconds has been tailored to Asians. Through a large number of market research and scientific mode development, we will combine the latest trend of the latest trend with the Asian style tailored tailoring, which is suitable for the color of the yellow skin, and try to create a fashionable style that matches Asian aesthetics.

In addition, as a member of SamSung group, 8seconds has more stringent product quality control than other brands of the same type.

Excellent standards, extraordinary taste and reassuring quality are the unremitting pursuit of brands.

This is also the two distinctive highlight of 8seconds.

Therefore, a sense of city and vigorous vitality is also a major point of brand design. Every single item can be adjusted according to different occasions, but it can be casual and professional, but can not find any small details to express itself, so that you can get joy from it.

In addition, 8seconds covers clothing, accessories and functional products as well as other formats such as coffee shops and cosmetics to accompany you in every moment of your daily life.

Nowadays, China's "Hanfeng" is positive, Korean dramas, Korean food, Korean cosmetics and Korean music.

All of them are very popular and popular.

These fashion trends, such as Hallyu stars, model dress styles and even the same dress, can be found in 8seconds.

After entering the China brand, the popular products of the Ming Dong shop and the Boulevard of Chinese tourists in Korea can also be sold directly in China.

It is worth mentioning that 8seconds will implement a strategy of balancing sales prices with local sales in China, aiming to provide Chinese customers with more cost-effective products.