Cross Border Electricity Providers Broke Into Two Yuan, Which Looks Very Fresh.

It is understood that BiliBili is sold in the hands of "Fate", "no head knight", "ah song", "LoveLive!", "maiden maiden", "what are you doing in the lower Sakamoto Ben?", "idol masters" and other domestic hot days. The manufacturers have FREEing, Orange Rouge, PHAT, STRONGER, UNION CREATIVE, ANIPLEX, CREATIVE, and so on. According to the evaluation of netizens in the industry, the hand fineness of these manufacturers is ordinary, not in the list of quality products.

Although BiliBili has already opened Tmall flagship store, its main selling brand mascot's peripheral products "2233 Niang" (22 Niang and 33 Niang two sisters are BiliBili mascots) have never been involved in the two yuan animation.

As a result, in addition to the original game, tourism, concerts, movies, B station animation and film IP more direct channel of realization.

There are two yuan users sigh: perhaps, "lost so many years" of the two yuan community B station, finally ushered in a profitable day?

Most of the two power providers are afraid to set foot in the market. What's the bottom line? What contribution can the electricity supplier make in the blueprint for BiliBili's profit turn? This has become the hottest question for the BiliBili business in the industry.

First of all, cross border sweeteners: thousands of yuan to sell hot, at present, in the BiliBili Taobao enterprise store, 16 animated cartoon operators have been launched, all are pre-sale mode. After the user booked, they were sent from Japan to Shanghai headquarters of B station, and then shipped to the whole country.

However, the upstream supply chain capability of B station and the cooperation with copyright owners have not yet been disclosed.

It is understood that BiliBili is sold in the hands of "Fate", "no head knight", "ah song", "LoveLive!", "maiden maiden", "what are you doing in the lower Sakamoto Ben?", "idol masters" and other domestic hot days. The manufacturers have FREEing, Orange Rouge, PHAT, STRONGER, UNION CREATIVE, ANIPLEX, CREATIVE, and so on. According to the evaluation of netizens in the industry, the hand fineness of these manufacturers is ordinary, not in the list of quality products.

All stations on the B station do not contain scenery products (the local entertainment activities in Japan, the sale of specific events, the lower price of the animation around the lottery), and the price range from 200 yuan to more than 1000 yuan.

According to the calculation, the average price of the 16 hands is 530 yuan, and the total sales volume of the pre-sale has reached 464.

Among them, the price of 1280 yuan "Fate" series hero Saber luxury version of the hand, in the pre-sale 15 days after the sale of 78 pieces, become sales champion.

It seems that the new measures for BiliBili do not look good.

Several well-known two dimensional e-commerce platform entrepreneurs have to billion state power network said, "this sales volume is not high", "also a Taobao store quantity".

However, there are two times the industry believes that BiliBili as a vertical community, just a dozen online high priced manual, did not do any promotion to achieve this figure, we can say that the quality of users has certain guarantee, the future will certainly give the old batch of two yuan electricity supplier pressure.

The industry pointed out that the highest profit of the two yuan peripheral products is hand held, but the unit price is high, and the attractiveness of the two yuan users is weak. They prefer the daily necessities with two dimensional images.

Therefore, the overall sales volume in the two yuan market is low, and most of the electricity providers do not attach much importance to it.

Founder of magic department store

Once told reporters, "the national two yuan user has 2 to 300 million, this is generally refers to the animation users, the serious two yuan to 120 million, accounting for about 1/10.

There are about two hundreds of thousands of people in the severe "rich" area, so the ceiling is very low and the turnover is not big.

In addition, through legal channels to sell foreign two - sub - office, the platform needs to communicate and cooperate with the local copyright parties, which is also a threshold for the platform itself.

For these reasons, many

They abandoned their hands, and began to cut the market from pillows, T-Shirts, cups, bags and mobile phones.

So why does BiliBili dare to come up and sell it? The most expensive deluxe version is most popular among users.

People in the industry have analyzed the reason why they dare to "risk" to sell their own products, with their UGC community attributes.

Management related.

Founded in 2009, bilibilli gathered a large number of two user users through barrage exchanges and unauthorized animation resources. After that, from "only a specific holiday can be registered with new members", to the present "100 answers, two times the title can be successfully registered full membership" and so on, BiliBili has been careful to limit the number of members and delete members.

"We want to block users who want to join the crowd, and do not want users who have nothing to do with this group.

We have discarded 80% of users on registration. "

BiliBili founder Xu Yi said more than a year ago.

So strict user screening, let BiliBili establish enough high industry threshold.

Even after years of embracing barrage, buying Youku potatoes, Iqiyi and other giant video websites, it is hard to replace BiliBili.

Up to now, BiliBili is still the largest two generation fan community and animation creation community in China, and users account for 90% of contributors, accounting for 68% of the total number.

As a result, the rate of purchase conversion brought by high loyalty users is obviously higher than that of other platforms.