Prada Group Announced That Restructuring Management Structure Must Be Improved.

Although the restructuring did not reveal the details, Prada Group Chairman Carlo Mazzi reiterated on Thursday that the company's goal is to become a more structured management body.

During the meeting, he said that the target is expected to be achieved within this year.

Patrizio Bertelli and Miuccia Prada are also openly supporting this plan.

In February this year, Donatello Galli, a chief financial officer who has worked for many years, resigned from Alessandra Cozzani and succeeded him.

The problems facing the Prada group are getting more and more difficult. Recently, the Peta PETA is targeting the luxury brand Prada. The animal protection group, known for its sharp media publicity, has acquired part of the Prada stake in order to protest against the killing of animals and make leather handbags from inside the group.

Although the restructuring did not reveal the details, Prada Group Chairman Carlo Mazzi reiterated on Thursday that the company's goal is to become a more structured management body.

During the meeting, he said that the target is expected to be achieved within this year.

Patrizio Bertelli and Miuccia Prada are also openly supporting this plan.

In February this year, Donatello Galli, a chief financial officer who has worked for many years, resigned from Alessandra Cozzani and succeeded him.

According to the latest news from Milan, Italy luxury group Prada SpA plans to strengthen its non family management in the coming months and complete the restructuring by the end of this year.

The Prada SpA with its brand Miu Miu, Church's and Car Shoe was listed in Hongkong in 2011. In the background of the great leap forward shop's sequel directly leading to Prada's downturn in performance, some analysts pointed out that the group family management structure was outdated and the management contradictions were more prominent.

Some analysts have pointed out that as a listed company, the management of the Prada group is quite old-fashioned. The group never considers empowerment, nor does it consider introducing other shareholders. Italians are very creative, but many want to maintain their status as "King" and "Queen" in the Empire. They can not separate property from management. This is caused by Italy's traditional culture and values.

Family management brings about opacity, and the tax evasion of the group family in 2014 also has a negative effect on the brand image. Prada CEO Patrizio Bertelli and chairman of the board of directors of the company

Couples suspected of evasion of assets pferred overseas were investigated by Italy regulators.

The 70 year old founder, Patrizio Bertelli, is especially famous for participating in every detail of the company and its brands. According to relevant news, Prada group is planning to implement more structured products.

At the same time, more stringent cost control is being implemented, mainly due to the slowdown in sales of core leather goods in the past few years.

In the first 12 months of January 31st, the turnover of the company was 3 billion 540 million euros (3 billion 910 million US dollars), basically flat with 3 billion 550 million euros ($4 billion 670 million) in the same period last year.

The core brand Prada turnover increased by 1%, mainly driven by exchange rate, with a total revenue of 2 billion 480 million euros (2 billion 740 million US dollars), while the turnover of Miu Miu and Church's increased by 10% and 14% respectively.

In February, Patrizio Bertelli said: "in 2015, we had to struggle against the fluctuating foreign exchange market and the harsh economic and political environment.

These two factors lead to a wider range.

The number of tourists has suddenly become unpredictable.

In recent years, with the promotion of investment, the retail network of the group has truly globalized, which enables the brand to continue to establish contacts with consumers who are increasingly demanding in the world.

In the next few months, the Prada group will focus on developing new business markets and promoting the organic growth of brands through marketing activities, while enhancing dialogue and communication with consumers through digital channels, the group says.

Prada launched the 2016 autumn pop up store "PradaVision" on Broadway earlier this week, which is also one of the company's new strategies.

Pop up stores allow customers to choose the list of goods before purchase three months before the new product arrives.

Stefano Cantino, group strategic director, told the media that "one to one customer service experience" is a group ongoing project, because customer experience must be the highest level.

The pop up store can provide the best service experience, consistent with the expectations of high-end consumers.

Last December, when commenting on the results of the first nine months, Patrizio Bertelli said during its conference call with analysts that the company has focused on technology and social media, including Instagram and Twitter.

Since January 15th, Prada and Miu Miu stores have begun to access WiFi services, making it easier for consumers to search products.

Donatello Galli, chief financial officer, said in a conference call that Prada's consumer interaction plan will give the company a deeper insight into more consumer behavior preferences.

He pointed out that service consumers are more and more challenging, but they are also a great opportunity.