"Running Economy" Makes Chinese Sports Brand Performance Shine In Spring

In the past year, the performance of China's sports brand has not been optimistic. With the rise of running, more runners are buying more running equipment, thus driving the recovery of Chinese sports brand performance.

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Listed companies have announced the 2015 earnings report. The clothing industry basically continued the weakness of last year. Under the impact of market saturation, slowing consumption and the impact of the electricity supplier, many traditional clothing stores are facing the trend of closing stores.

In many listed companies, sports performance generally increased, while performance in other areas increased year by year.

Anta, Lining, XTEP, 361 degree, PEAK and China trend (Kappa) have basically achieved double growth in revenue and net profit.

For sports brand, their performance is another sky.

It can be found from the published 2015 clothing listed companies' earnings reports.

Lining, XTEP, 361 degree, PEAK and China trend (Kappa) basically achieved double growth in revenue and net profit.

Among them, Anta has become the first sports brand to enter tens of billions of clubs.

In 2015, the company's revenue was 11 billion 126 million yuan, an increase of 24.7% over the same period last year. Net profit reached 5 billion 185 million yuan, up 28.8% over the same period last year.

By the end of 2015, the number of Anta stores was 7031.

In the future, Anta will slow down shop opening speed and pay attention to the upgrading and upgrading of existing stores. It is estimated that by the end of 2016, Anta stores will reach 7000 to 7100 stores.

In addition to Anta, other brands in the sporting goods industry also showed signs of recovery.

A year after Lining's return, he reversed the company's losses for three consecutive years.

Lining's earnings in 2015, the company's revenue amounted to 7 billion 89 million yuan, an increase of 17.23% over the same period, the company's net profit was 14 million yuan, up 781 million yuan in 2014 compared with the previous year, an increase of 101.79%.

Profits and losses will be roughly flat in 2015.

Last year, the number of stores increased by 507 to 6133.

XTEP also achieved double growth in revenue and profits. In 2015, the revenue generated by the e-commerce platform increased significantly, becoming the top selling footwear brand in Tmall.

By the end of 2015, XTEP had opened 7000 stores nationwide, with an average annual growth rate of around 700 stores.

It is expected that XTEP's same store sales in 2016 will grow at medium and high units, and more than 7000 stores will be maintained. The focus will be on the two or three tier cities in the mainland market, and the experiential shops in the first tier cities, as well as the open shop in Hongkong.

The performance in 361 2015 is also good.

In 2015, turnover was 4 billion 459 million yuan, up 14.1% over the same period last year, and net profit was 518 million yuan, up 30.2% over the same period last year.

The performance benefited from the 361 degree multi brand market and speed up the layout of the overseas market. By the end of 2015, the layout of the 361 degree sports terminal stores was 7208, the 361 degree children's clothing continued to perform strongly, and the performance increased 16% to nearly 600 million yuan, accounting for 13.2% of the group's turnover and the number of stores increased to 2350.

361 degree 2016 will take the Olympic Games to open up overseas markets.

According to the analysis data, the "running economy" has led to the recovery and growth of Chinese sports brand performance.

In addition, it benefited from the acceleration of urbanization and the comprehensive pformation and control of enterprises.

Moreover, with the introduction of more market-oriented means in the sports industry, it is estimated that by 2025,

With a total scale of more than 5 trillion yuan, the sports industry will usher in gold for ten years. It will become one of the main directions of apparel industry pformation.