The Development Of Traditional Garment Industry Is Stagnant.

although

The development is sluggish, but it has not stopped Yalu's listing.

Yalu men's clothing operation company Jiangsu Yalu brand operation Limited by Share Ltd (hereinafter referred to as "Yalu operation") has recently applied for new third board listing. Its largest shareholder and actual controller is general manager Gu Ying Hua, holding 60.05% of the company's shares directly and indirectly.

Data from the national share pfer system showed that Yalu's operating income in 2014 and 2015 was 32 million 804 thousand and 600 yuan and 76 million 61 thousand and 400 yuan respectively, and net profit was -1189.94 yuan and 5 million 221 thousand and 700 yuan respectively.

The operation of Yalu was established in December 8, 2009, and the stock reform was completed in September 21, 2015.

The main business is "Yalu".

R & D, design and sales of non down garments.

In order to meet the challenge, we should accelerate the opening up of our shop to become a competitive strategy for Yalu operation.

Yalu operation said that the company is a new entrant in the mid market of men's clothing, facing fierce competition from Hai Lan's home, seven wolves, nine Mu Wang and other enterprises.

Next, in terms of sales channel construction, the company will speed up the opening up of franchised stores and strive to shorten the gap with its competitors in the number of franchisees.

At the same time, in the franchisee area layout, the company will deploy a second tier city to enhance the popularity of Yalu menswear brand.

According to the results, the number of franchisees has increased from 14 at the end of 2014 to 127 at the end of 2015.

Insiders believe that

In the doldrums, the clothing industry has been in a low ebb tide, and the appearance of warm winter weather has made it difficult for the down industry to achieve expansion.

On the other hand, the brand development of Yalu and Bosideng and other brands in the development of non feather down business is relatively short, and lack of experience in product design and management, it is difficult to compete with the main brands such as Hai Lan home, wedding bird, and seven wolves.

In addition, a lot of men's wear brands have begun to pform, but later they are hard to match in terms of innovation, specialization and operation level.