Alibaba'S Pledge To Crack Down On Counterfeit And Shoddy Goods Has Not Yet Resulted In Luxury Goods And Confrontation.

Alibaba, the world's largest online retailer, has promised to crack down on counterfeit and shoddy goods.

The brand has not yet been effective, and after the Michael Kors, Italy luxury brand Gucci has also publicly opt out from IACC to join the opposition.

In the camp, the luxury industry is gathering strength against Ma Yun.

IACC is an international non-profit organization specialized in combating counterfeit and shoddy products. It has more than 250 luxury items.

Brand members.

Members of the IACC also include law firms, investigation and product safety companies, government agencies and intellectual property associations, all of which are committed to fighting counterfeit and shoddy goods. The fashion industry is puzzled that its Alibaba selling fake and shoddy goods on its platform has officially joined IACC in April.

Since Alibaba's accession to the IACC, the Michael Kors, the US luxury brand, based in New York, has announced its withdrawal from the organization to protest. Michael Kors's long term legal adviser, Lee Sporn, said in a letter to IACC that Alibaba is the most dangerous phenomenon in the fashion industry.

The strategy of Alibaba is limited to verbal support for brand law enforcement, but the problem of counterfeit goods on its trading platform has not been solved practically.

Michael Kors has not set up an online flagship store on any platform of Alibaba, but the luxury business provider invested in Alibaba has luxury products.

Last weekend, the name of Gucci was also officially deleted from the list of IACC brand members.

Candice Li-Uzoigwe, vice president of IACC, points out that Alibaba's participation has led to many dissatisfaction with luxury and fashion brands. Last Wednesday, Gucci decided to formally leave the organization and join the camp against Alibaba.

Earlier, the French accessories brand Longchamp also openly expressed its dissatisfaction with Alibaba membership.

Gucci's parent company's Open Cloud group has been very keen on fakes in the Chinese market.

Last May, the joint venture of Gucci, Yves Saint Laurent of Kai Yun group filed a lawsuit in the federal court of Manhattan, accusing Alibaba of violating trademark and fraud related laws and regulations, demanding compensation for losses and giving injunctions to the defendant.

The lawsuit alleges that Alibaba had collusion with manufacturers to produce counterfeit goods and provide services for its sales and pportation.

These counterfeit goods use brand names without permission.

In November of the same year, Kai Yun group filed a lawsuit against Alibaba for the same reason for the second time.

Prior to this, Forbes magazine reported that Alibaba founder and chairman of the board of directors Ma Yun said he would rather lose the lawsuit and do not want to solve the problem.

In a report published on Forbes's website in November 6th last year, when Ma Yun talked about Kai Yun group's lawsuit against Alibaba platform and infringed its trademark rights and sold counterfeit goods, it almost jumped from the sofa and said, "I'd rather lose the lawsuit than lose money". "But we will win dignity and respect."

However, one of the Alibaba people close to the Forbes interview believes that Forbes's interview and writing are full of subjective factors and prejudices on the Chinese market. In fact, Ma Yun's description of things is more comprehensive, but they just intercepted "the fragments they want to get" and spliced the paragraphs together.

Later, the incident reversed, forced by Alibaba's strong market share of electricity providers, Kai Yun group began to speak for mediation.

There are people in the industry who believe that Alibaba group owns Taobao and Tmall mall platform, but it is a problem member, and its platforms are rampant.

The membership of IACC is mainly provided by companies affected by counterfeit goods and companies seeking intellectual property protection. However, due to the industry status and related policies of Alibaba group, it has the opportunity to cooperate with potential partners IACC to combat counterfeit and pirated goods.

Barbara Kolsun, former general counsel of Stuart Weitzman, a high-end shoe shoe brand, served as chairman of IACC's board of directors. He told reporters last week that about more than 20 brands and other members of IACC have privately expressed support for Michael Kors through e-mail and telephone.

But they are reluctant to make public statements because they are working with Alibaba to remove fake and shoddy products from their websites.

Some analysts said that in recent years, due to sluggish performance in the doldrums, more and more giants in China's luxury market joined in the operation of counterfeiting.

Louis Weedon, a luxury brand, appealed to the Beijing court earlier this year for three shopkeepers, claiming 250 thousand yuan for selling fake Louis Weedon brand products, and the owner was from Taobao group's electronic business platform owned by Alibaba group.

As the leader of the luxury industry, LVMH is also a member of IACC. So far, there has been no comment on the luxury brands' withdrawal from IACC.

According to IACC's latest news on official website, Ma Yun will attend the spring meeting of IACC 2016 from 18 to 20 May.

In the keynote session, he will publish the importance of e-commerce, work together with the industry to combat counterfeiting, and highlight the Alibaba's efforts to protect intellectual property rights on its platform.

There is still more than a week to leave the curtain speech. As more and more luxury brands withdraw from the IACC and join the anti Alibaba camp, how Alibaba will handle the incident will become the focus of attention at home and abroad.