Counters Are "Low Pricing" Trend, Summer Pattern Is Not Clear.

The "fast fashion" low-cost front has been launched since last year. Zara cut its price by 10% to 12% in the past year, and it will compete with H&M.

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It was listed in early May, and now there are 50 percent off of spring clothes and no discount for summer wear. "

Reporters in the Crystal Plaza "BasicHouse" counters to see that although the store has no discount on summer clothing, but from the price tag single T-shirt 198 yuan to 298 yuan price, compared to the previous years has been much lower.

Sales staff told reporters that this year's pricing is significantly lower than in previous years, such as an average of 500 yuan up and down the top of the clothing price down to about 300 yuan.

The adjacent "JucyJudy" brand has already marked the red card on the hanger on the clothes rack that just appeared on the market. The salesperson told reporters that most of the summer wear in the shop was around 30 percent off.

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Outside the store, it showed a 50 percent off discount. A discount of 30%, two discount 40%, three discount 50% was issued in the store, and a men's Lapel Polo jacket was priced at 900 yuan and the color shirt was 1700 yuan in the counter.

In the department store, the women's clothing brands on the third floor, such as "ICICLE" and "Jorya", are high-end.

Brand, summer wear prices range from more than 1 thousand to 3 thousand yuan, compared with previous years, 4, 5 thousand yuan pricing has declined significantly.

While the four floor "rosebullet" and other women's clothing counters, although there are new products listed on the Ming Dynasty, but the dress inside the cabinet has "dark fold", sales staff told reporters that some of the dress hanger label is 780 yuan of new products, its actual price is only 380 yuan.

"Prices slowly go down."

A salesperson told reporters that not only the price of young girls' clothing was low, but some of the high-end brands were also priced less than before.

In Pudong's first eight hundred costumes, such as "ViViNiKo" brand summer wear, the clothing price of 2200 yuan to 2400 yuan in the same period last year has been automatically adjusted to 2000 yuan this summer, and some even dropped to 1800 yuan.

And GANT's shirt, the price of a summer shirt in the same period last year was about 1900 yuan, and now the price dropped to 1665 yuan. The clothing priced around 1600 yuan also priced as low as 1300 yuan, with an average float of 300 yuan.

Reporters noted that despite the lower prices, but a UNIQLO, H&M, Forever21, GAP, Muji, including a "fast fashion" brand in 2016, the opening results showed that all are in a doldrums.

H&M net profit fell to 30% in the first quarter.

During the May 1st period, the relevant data showed that the department store industry gradually stabilized, but the overall department store industry still showed a downward trend compared with the same period last year.