David Beckham Joined Hands With Biotherm To Become The First Person In The World To Speak.

Today, Biotherm announced that they signed the contract.

Become the first global spokesperson for its male product line.

Beckham has already been able to say that "the whole body is a treasure": good figure, endorsement underwear, "high dealer", endorsement.

When the skin is good, the skin care products come to the door again.

Aside from the status of Beckham's outstanding athlete, he used his body to absorb gold for himself, which fully proves that the world's "face value" is also hard currency.

The hydrodynamic series has looked for a lot of men's endorsements, but the global spokesperson, Beckham, is the first person.

The cooperation between Beckham and Biotherm is not only simple, but he will work with Biotherm to develop his own men's care product line. This is also the first time Biotherm has developed a product line for male celebrities.

On the one hand, Biotherm wants to play some new tricks, open up a new pattern in the increasingly fierce competition for men's skin care products, and strive for a leading position. On the other hand, it also fully excavates and utilizes Beckham's ultra high personal brand value. Anyway, the contract has been signed.

Beckham's personal brand has also introduced men's care and perfume series.

The Beckham skin care series of Biotherm will be listed in the world in 2017, and the VictoriaBeckhamEst e eLauder make-up series of "Vitoria's Beckham" and Estee Lauder's will also be on sale this autumn.

After a couple of sweeps in the fashion circle, the firepower in the cosmetics field is completely open, which makes you feel obliged to serve the social influence and the ability to absorb gold.

Although Beckham did not continue to play any major moves in sports circles and entertainment circles after he retired, he kept the exposure rate. But his good public image, high popularity and attractive appearance conditions over the years have been enough to give him a global attention.

And you can see that Beckham is now choosing to cooperate.

It is all thoughtful, not only does not consume the existing popularity, but also allows everyone to trust him more.

For example, Beckham's two modern annual selection with H&M has not been able to trigger panic buying, but the quality and design of the product are pretty good.

In the future, this series of cooperation with Biotherm is not sure what kind of trump card can be produced, so that people can continue to worship Beckham while they are obediently paying their own money.