WAL-MART Enters The Fashion Industry, Its Own Brand Clothing Sales Are High.

As a large supermarket chain, WAL-MART has been selling its own clothing brand since entering the fashion industry, and its sales volume has been rising continuously in the cold market today, with a double-digit growth rate.

WAL-MART announced that it will keep up with the trend. Acceleration Develop its own brand, especially cowboy and sports series. 2016 in spring and summer, WAL-MART introduced its own brand "Faded Glory" for the first time in the United States. Its jeans are pleasantly surprised by the tailoring and design of the European and American fashion brands, the higher material requirements and the cost-effective.

Reporters learned that WAL-MART clothing buyers Tread everywhere Domestic production bases, based on years of accumulated sales data and retail experience, independently develop comfortable, beautiful and easy to match products, and rely on mass procurement to strive for the best cost, creating many hot selling products for the customers. Keeping up with fashion design and strict quality control is the main reason why customers are fond of it. Take WAL-MART's own brand "sports source" this season, the lightweight walking shoes as an example, the whole is simple and fashionable, and is equipped with a variety of colors, both with young colourful coloring, and also steady. neutral It is suitable for consumers of different ages. WAL-MART will also conduct random checks on merchandise at regular intervals to ensure the interests of consumers.