The World'S Largest Electricity Supplier Platform Will Usher In A New Round Of Commodity Shuffling.

In May 4th, Taobao released Taobao network.

"Brand commodity rectification notice" (hereinafter referred to as "luxury goods consolidation notice"), the world's largest electricity supplier platform will usher in a new round of commodities.

。

Why did Taobao choose to launch the luxury goods rectification notice at this time? What luxury items will it involve?

Will sellers lose?

With these questions, reporters interviewed Alibaba luxury luxury goods control project manager Tang yuan (ALI flower name).

He told reporters that the purpose of the new regulation is to increase the entry threshold for commodities and better safeguard the shopping environment and market order of Taobao.

The platform is not worried about the loss of illegal businesses.

A year's release includes a well known luxury brand.

Tang Yuan told reporters, "the announcement aims to improve the entry threshold for goods, better protect Taobao shopping environment and market order."

According to the world customs organization, counterfeit goods account for 10% of the total volume of Global trade in the fashion industry. Among them, the luxury goods with high price and huge profit margins are the "worst hit areas" in this respect.

With the continuous development of the Internet, Hai Tao has become one of the main channels for many consumers to buy luxury goods. However, the problem of the spread of counterfeit goods has been difficult to solve.

Tang Yuan introduction, from May 20th, Taobao will strictly verify the relevant vouchers of luxury brand products.

When the seller publishes or edits some luxury brands, he needs to upload relevant vouchers (such as invoices, shopping mall purchase tickets, brand authorization letters, etc.).

After uploading, Taobao will check the information in 3~5 working days. After the confirmation of the objection by the right person / Taobao network, the seller can release the commodity under the brand.

As for purchasing agents (purchasing overseas and Hong Kong, Macao and Taiwan), if the stock type is non spot, the purchase information should be completed when the commodity is released, and the relevant voucher of the commodity will be submitted after delivery.

If the certificate is not submitted or the audit is not approved, the relevant commodity will be deleted and the funds may be frozen.

Tang Yuan told reporters that "luxury rectification notice" is still a preliminary version, with the upgrading of background functions.

More details will be issued.

"In the future, we will introduce more and more detailed rules and regulations to improve the shopping experience of consumers."

And what luxury goods will soon become the focus of this rectification, Tang Yuan said: "the scope of rectification is gradually expanding and deepening. At present, we are familiar with luxury brands."

Do not worry about the loss of illegal businesses needs the support of the brand side.

Although Taobao issued a new regulation to improve the entry threshold for luxury goods, but through search, the reporter found that many sellers still do the blocking treatment on the brand logo, describing the way to simplify the brand name, and releasing goods that mislead consumers.

Such items as "Xiaoxiang classic dress", "GU*C*CI Sunglasses" and "V girl bag" and so on are not rare in all kinds of clothing, wallet and sunglasses.

"Such labels that mislead consumers, we call them" variant words "and" stacked brand words ". Some illegal businesses evade supervision and punishment by using" variant words "," stacking brand words "and even distributing products across categories.

In the early days, we were very difficult to handle such misleading labels, but now, through big data technology, we are constantly optimizing the publishing rules to restrict the release of these commodities.

We have a special renovation project, which will be launched at the end of May, and will soon be disposed of if it has been misled.

Tang Yuan said.

In addition, with the release of the "luxury goods consolidation notice", there are concerns that the new rules will not allow many small businesses to survive, and Taobao will lose many businesses.

In this regard, Tang Yuan said "no worries."

"Ali is pouring into the power of the whole group to declare war on all kinds of selling and misleading consumer behavior, and there are fewer merchants on the platform, and the platform is a step closer to victory."

But Tang Yuan also expressed concern about how to establish closer cooperation with the brand side so that the brand can understand their planning.

"The announcement of the" rectification of luxury goods "is just the beginning.

On the one hand, we need the support from the brand side. On the other hand, we need the brand to understand our planning and rhythm.

Many things need to be done step by step. Rome was not built in a day.

Q&A

Reporter: Why did Taobao suddenly announce the announcement of "rectification of luxury goods"?

Tang Yuan: issued the "luxury goods consolidation notice", we did not deliberately choose the time.

In order to safeguard the rights of consumers and the interests of brand owners, Taobao has always controlled and controlled the products within the network.

This rule has been used for nearly a year from formulation to publication. It was released according to the previous plan.

The "luxury rectification notice" aims at strengthening control and management from the source, improving Taobao's shopping environment and market order by improving the entry threshold of commodities.

In the future, we will introduce more and finer rules and systems to constantly improve the shopping experience of consumers.

Reporter: what brand does the regulation of "luxury rectification announcement" include? What kind of effect is expected to achieve?

Tang Yuan: the scope of regulation is a familiar luxury brand and covers the category of these brands.

And the scope is gradually expanding and deepening.

To achieve the greatest effect, we should try our best to prevent counterfeit products from appearing on platforms and protect the interests of brand owners.

Reporter: how can we deal with the illegal business of credential cost?

Tang Yuan: if we find that the business is selling fake goods, for the serious cases, we will deal with the illegal shops first, and pmit the illegal clues to the industrial and commercial departments as well as the public security departments, and pursue their corresponding legal responsibilities.

Reporter: will there be any difficulties in implementing the new regulations on luxury management?

Soup edge: there must be some difficulties.

What is more troubling is that many illegal sellers pass the regulation by issuing "variant words" and "stacking brand words".

They even sell counterfeit products by issuing cross category products.

In this regard, we are constantly optimizing the release rules through big data technology, limiting the release of these commodities.

And the products that have been released will be disposed of once they are discovered.

Reporter: is Taobao worried that the new regulation will force small sellers to quit?

Tang Yuan: there is no fear of the loss of illegal businesses.

With Tmall and Taobao becoming the largest business platform in the world, how to serve better consumers and build a sustainable business ecosystem has become the primary responsibility of Alibaba.

The sale of fake merchants is obviously against Ali's goal.

Ali is pouring the power of the whole group to declare war on all kinds of selling and misleading consumers.

There are fewer merchants on the platform, and we are one step closer to winning.