How Influential Is The Announcement Of Luxury Products Consolidation?

According to the world customs organization, counterfeit goods account for 10% of the total volume of Global trade in the fashion industry. Among them, the luxury goods with high price and huge profit margins are the "worst hit areas" in this respect.

With the continuous development of the Internet, Hai Tao has become the main consumer of many luxury goods.

One of them, however, has been difficult to solve the problem of the spread of counterfeit goods.

Tang Yuan told reporters that "luxury rectification notice" is still a preliminary version, with the upgrading of background functions.

More details will be issued.

Reporter: Why did Taobao suddenly announce the announcement of "rectification of luxury goods"?

Tang Yuan: issued the "luxury goods consolidation notice", we did not deliberately choose the time.

In order to safeguard the rights of consumers and the interests of brand owners, Taobao has always controlled and controlled the products within the network.

This rule has been used for nearly a year from formulation to publication. It was released according to the previous plan.

The "luxury rectification notice" aims at strengthening control and management from the source, improving Taobao's shopping environment and market order by improving the entry threshold of commodities.

In the future, we will introduce more and more detailed rules and regulations, and constantly improve consumers'

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Reporter: what brand does the regulation of "luxury rectification announcement" include? What kind of effect is expected to achieve?

Tang Yuan: the scope of regulation is familiar to everyone.

And cover the category of these brands.

And the scope is gradually expanding and deepening.

To achieve the greatest effect, we should try our best to prevent counterfeit products from appearing on platforms and protect the interests of brand owners.

Reporter: how can we deal with the illegal business of credential cost?

Tang Yuan: if we find that the business is selling fake goods, for the serious cases, we will deal with the illegal shops first, and pmit the illegal clues to the industrial and commercial departments as well as the public security departments, and pursue their corresponding legal responsibilities.

Reporter: is Taobao worried that the new regulation will force small sellers to quit?

Tang Yuan: there is no fear of the loss of illegal businesses.

With Tmall and Taobao becoming the largest business platform in the world, how to serve better consumers and build a sustainable business ecosystem has become the primary responsibility of Alibaba.

The sale of fake merchants is obviously against Ali's goal.

Ali is pouring the power of the whole group to declare war on all kinds of selling and misleading consumers.

There are fewer merchants on the platform, and we are one step closer to winning.

Reporter: will there be any difficulties in implementing the new regulations on luxury management?

Soup edge: there must be some difficulties.

What is more troubling is that many illegal sellers pass the regulation by issuing "variant words" and "stacking brand words".

They even sell counterfeit products by issuing cross category products.

In this regard, we are constantly optimizing the release rules through big data technology, limiting the release of these commodities.

And the products that have been released will be disposed of once they are discovered.