Make Underwear For 100E'S Sister And Make The Market "Big".

Nowadays, underwear in the clothing market is a general public underwear. There is no special code. In order to satisfy the larger women, the market should be "big".

Sometimes, even "omnipotent".

None of the corners.

Zhi Hui, who was born in 89 years, is known as Taobao's big model female dress model. After five years in the industry, she has been very familiar with the requirements of the electricity supplier. However, in the big yards, the women's wear market is becoming more mature.

Many women's underwear brands lock their products in the mass market, and try their best to cater to the needs of most consumers. This is because if you want to make some special sizes, they will lead to a doubling of the cost, but it is hard to attract the corresponding consumers.

Shop half a year, Zhi Hui found that the market "big" beyond her imagination.

Underwear dream of a big code model

Zhi Hui said, like her big code girls, in the entity shop to buy underwear, do not say they like to buy their favorite, light is able to wear is already very satisfied, and Taobao has not too many editions and quality of the shop, in the search for this crowd to look good and wear underwear, her big underwear shop "only her" in November 2015 formally online.

The reason for choosing underwear market is that Zhi Hui is mainly trying to avoid fierce competition in the women's clothing industry. In the category of women's clothing, many shops have a new rhythm and need a lot of liquidity. This is unbearable for the first shop, and she is also signing a model for a large women's clothing shop. She doesn't want to form a direct competition relationship, coupled with the support of Taobao underwear for the special market, so that she can see the opportunity.

Zhi Hui said, she opened this shop, not to simply walk the selling mode, but by personally demonstrating the wearing effect to achieve a way of grounding gas, and encourage big girls to accept themselves and get a good experience.

She only focuses on users aged 25 to 40, and a large proportion of them are postnatal mothers or expectant mothers, with a price ranging from 150 to 180 yuan.

Zhi Hui explained that large size underwear was hard to buy. If the quality is poor, users will be disappointed. She would rather find a good source of goods at high cost. When choosing products, she would try on every underwear in person. If she was not comfortable enough, she would give up even the good selling style.

For Zhi Hui, Taobao has become an indispensable part of her life. For her net red, the platform provides enough sense of security, and also has the ability to share with the community. This is the decisive factor that she chooses to open shop in Taobao.

Zhi Hui has about more than 20000 fans of micro-blog, many of whom are girls of the same size as her.

Money is hard to find a good product.

High cost difficulties

In the past six months, Zhi Hui has encountered many twists and turns. She told reporters that when she went to the factory to get products with more than 100 bottom and E cups, the other side thought she was going to open a foreign trade store and sell it to foreigners, which explained the backwardness of the domestic big size underwear market from a certain aspect.

In the future, she hopes to develop her own products, make more independent customization, imitate the practice of Wei, and take a step forward to make her own large underwear brand instead of selling the same products with others.

What makes her headache is the supply problem. Because the funds are not abundant, and the size of the large size underwear is large, she does not take the way of pressing the goods. Instead, she first orders the 90, 95 and C, D cups and so on, and then decides what sizes to make according to the sales situation.

Zhi Hui explained that if each size is done, each will have more than 40 yards, and then calculate three or four colors and corresponding costs. This is a great expense.

Fortunately, Zhi Hui's familiarity with Taobao's environment has not encountered many problems in her store operation. With the help of Taobao underwear, she has gradually been able to get some resources to solve the supply chain problems and win some underwear market.

And offline exposure opportunities.

Now, Zhi Hui's store has reached more than 50 thousand of its fans, and she hopes to achieve 100 thousand this year and raise the daily sales volume to about 20 thousand, which has a better performance in the second half of the year.

As a shop owner of a non mainstream red shop, Zhi Hui does not want to make a red net of red net, but relies on fans to cash in. She hopes to attract people who appreciate her lifestyle by showing her personal charm. It is precisely because of this point that she plans to do more communication with shop fans, and try to encourage big girl students to accept their own body with activities such as try out and shop reality show.

"I hope that Taobao can have a community belonging to a large number of people, and attract Taobao red people to enter. At present, this piece is not very mature, and the big girls have the same demand, which is what I want to do in the future."

Zhi Hui said.