The Pain In China Lies In The Spirit Of Craftsmen And The Concept Of Innovation.

At present, many problems that Chinese manufacturing industry faces are related to the lack of industrial spirit and manufacturing civilization.

In the pformation of agriculture to industrialization, the Chinese have gone too fast to attach enough importance to the vital industrial spirit in industrialization.

This is exactly the important driving force of western industrial society.

From "to do" to "fastidious", this is a must for Chinese enterprises to build a century old shop.

With China's manufacturing to create in China, China's speed to China's quality, and the accelerated pformation of Chinese products to Chinese brands, refining the essence of Chinese made culture and preserving manufacturing civilization with Chinese characteristics has become a top priority for China's manufacturing industry to move from power to power.

What is the difference between "made in China" and the world's advanced level? For enterprises, in addition to tangible factors such as technology, quality and brand, some invisible pressures are deeply troubled by them.

First of all, the "mobile" craftsmen can not support the "iron hit" enterprises.

For some manufacturing enterprises at the low end of the industrial chain, the excessive flow of workers has become an important obstacle to the development of enterprises.

Take a leather company in Jinjiang, Fujian Province as an example: before the Spring Festival this year, some migrant workers asked for an early return to the Chinese new year, which resulted in heavy losses in the delayed delivery. After the Spring Festival, the monthly salary increased from 2.4k to 2.6k, while the workers only returned to 1/3, and the rest had to be re recruited.

The company is not alone.

With a large number of migrant workers who come and go, they can not guarantee stable production, let alone cultivate the craftsman spirit of excellence.

How to cultivate skilled workers with more quantity, quality and willingness to join the manufacturing industry has become the first problem to be solved.

Secondly, the idea of "making quick money" can not create a century old shop.

From the perspective of the general value of the society, the level of profitability, asset size and valuation of enterprises have become the key factors to measure the success or failure of enterprises. But in fact, it is necessary to focus on and deepen the efforts to create a century old shop. Many enterprises are concerned about being bigger rather than doing the best job, pforming the "switch" into a "pformation". The real estate fever, the Internet craze and the stock market fever make a large amount of capital get rid of the reality, which is not conducive to the healthy development of the manufacturing industry.

Moreover, the image of "cheap and low-quality" image has been fundamentally changed.

Many companies believe that China's manufacturing has created a cheap and cheap legend, but rough copying and copying have made Chinese products "

"Reputation" not only affects the foreign consumers' positioning and views on Chinese products, but also makes domestic consumers lack confidence in local brands.

At the beginning of the year, Chinese consumers rushed to Japan to buy the toilet lid, which was poking up the pain spot made in China.

In this regard, we have many forerunners.

From the equipment manufacturing industry represented by high speed rail and electrical equipment to the technology enterprises represented by HUAWEI and ZTE, and then to GREE, Haier and other household appliances brand, China manufacturing is changing from "foundry + low price" mode to "core technology, human nature design and brand building" mode.

In this process, it is particularly urgent to reshape the value and spirit of China's manufacturing.

The whole society promotes the "made in China" soft power

The construction of civilization requires the efforts of the whole society.

For the government, we should improve the institutional mechanism of innovation driven, quality first and advocate industry, and vigorously create the corresponding social consensus and cultural atmosphere.

Germany and Japan were also beset by cheap and low quality in the early days.

In this regard, Germany passed the quality management system of law, standards and quality certification to promote the quality pformation made in Germany. In 1960s, Japan implemented the strategy of "saving the nation with quality", prompting Japan to open the European and American markets.

Taking this as an example, we should firmly establish the awareness of quality building in the national level, strengthen the quality management with the standard as the guide, and guide the quality and integrity culture in the whole society.

For manufacturing enterprises, we should step out of the competitive mode of scale for cost and cost for price, and establish the development concept of technology, quality and brand.

The manufacturing enterprises in China should practice the manufacturing civilization, respond to the fear of the consumers, and let the low-quality products flow to the market. If they want to endure loneliness, they will spend time and energy to train talents. At the same time, we should advocate the craftsmanship spirit of excellence in the whole society.

From "to do" to "stress" is a must for Chinese enterprises to build a century old shop.

Besides, the consumption concept of the whole society should be changed from "low price" to "high quality and effective".

With the change of China's manufacturing bid farewell to low cost, large-scale competition and the change of consumer group structure, the "cheap and inexpensive" consumption demand formed by enterprises, consumers and business marketing needs to be pformed.

At present, a large number of consumers who prefer performance and willing to pay high-quality bills are rising in our country. This means that the pformation of consumption concept and partial abandonment of the concept of "cheap and good quality" is likely to bring Chinese manufacturing to a new level.

Benchmarking enterprises should take the lead in exploring practice

Since the British Industrial Revolution in seventeenth Century, modern industrial civilization has promoted the development of the world.

During this period, the United States, Germany, Japan and other countries formed their own modern manufacturing civilization.

For example, from 100 years ago, the church bell, brewing equipment to today's Mercedes Benz and BMW, "made in Germany" gives people a deep impression of durability, safety and precision.

This reflects the spiritual culture made in Germany: concentration, standards, accuracy, perfection and order.

For China's manufacturing industry, the future of its pformation and development will increasingly depend on whether it can gradually form the social psychology and industrial foundation of modern industrial civilization, and accumulate the essence of the industry that is rooted in the Chinese mainland.

The cornerstone of this spiritual building is the spirit of cooperation, the spirit of contract, the concept of efficiency and the quality of detail.

The construction of industrial civilization is inseparable from the guidance of benchmarking enterprises.

In fact, from iron man spirit, two bombs to one star, manned space flight, high-speed rail spirit, and then to GREE, HUAWEI, Zhongxing and so on, they are committed to technological innovation, the pursuit of perfect quality and the provision of professional services. China does not lack the case of independent innovation and combing the pursuit of Chinese brand value, but how to internalize this spirit into the whole society's civilization concept needs more benchmarking enterprises.

Therefore, benchmarking enterprises are the cornerstone and soil for the formation of national manufacturing civilization - the US Ford and Japan TOYOTA have played such roles respectively.

In contemporary China, benchmarking enterprises should take the lead in exploring and practicing, refining the quintessence of Chinese made civilization and gradually forming common values and spirit of the times.