Garment Industry Welcomes 3 Trillion "Big Sports" Market And "Upgraded Version Of Internet +" Assists.

Sports development " The 13th Five-year "Plan announced, the State Council deployed to promote the deep integration of manufacturing and the Internet, and announced the economic policies of these industries. Clothing industry Transformation and upgrading provide new opportunities.

3 trillion "big sports" market attack

In May 5th, the State Sports General Administration issued the "13th Five-Year plan" for sports development officially, and determined the main goal of sports development during the "13th Five-Year" period. The plan pointed out that by 2020, the total scale of the national sports industry exceeded 3 trillion yuan, and the annual growth rate of the sports industry added value was obviously faster than that of the same period. The proportion in the gross domestic product reached 1%, and the added value of the sports service industry accounted for more than 30%. Sports consumption accounts for more than 2.5% of the disposable income per capita.

According to the plan, the mechanism for the coordinated development of sports and economic society needs to be further improved during the "13th Five-Year" period. The contradiction between the increasing diversity of the people and the lack of effective supply of sports is still outstanding. The overall scale of sports industry is not large and its structure is imperfect. Economic development New normal goals And the structural reform of sports supply side put forward the requirements for the coordinated development of sports and economic society. As a new industry, green industry and sunrise industry, sports industry has full conditions and potential to become a new growth point of China's economic development in the future, and the contribution of sports consumption to economic development will continue to increase.

The development plan points out that we should expand the supply of sports products and services and promote sports consumption. An important content is to adjust the sports industry structure, implement the sports service industry quality project, the sports goods manufacturing industry innovation enhancement project and the sports industry fusion development project. Taking the key sports such as football, ice and snow as the driving force, we explore the industrialization development path of sports events. Guide and support the development of "Internet + sports", encourage the development of mobile Internet as the main sports life cloud platform and sports e-commerce platform.

In cultivating the main body of sports market, the plan said that we should deepen the reform of sports state owned enterprises and enhance the value of China's assets in the sports industry. We should guide the powerful sports enterprises to take capital as the link and carry out the merger, reorganization and listing of span regional, cross industry and cross ownership systems. We should actively support overseas mergers and acquisitions of sports industry, encourage qualified provinces and cities to set up special funds for sports development, grant project subsidies and loan interest discount to eligible enterprises and organizations.

Interpretation:

In the next 5 years and longer, with the promotion of policies, the sports industry will usher in a rapid development and the market will exceed 3 trillion yuan. This is a huge market capacity. The added value of sports service industry accounts for more than 30%, which means that the sports industry is not only a sports industry, but also a "big sports industry" covering the nature of cultural industry, such as cultural consumption, spiritual consumption, sports tourism, sports life, sports business, and so on. It is a landmark cultural industry of the adjustment of the national economic structure and the upgrading of the service economy. Two The state has released the dividend policy of sports industry several times. Today it has launched the sports industry's 13th Five-Year plan, vigorously promoted the development of sports industry, and put forward clear policy guidelines.

One important direction is to encourage capital to play a major role in the implementation of cross industry capital operation, and to support the merger, reorganization, listing and overseas acquisition of sports industry capital. For the garment industry, not only sporting goods enterprises will usher in greater development space, but also provide more opportunities for spanformation and upgrading of other garment enterprises. Clothing enterprises can get a slice of the 3 trillion market from the various aspects of the sports industry chain upstream and downstream, and upgrade the brand and enterprises with more cultural connotation and more service experience in the process, and develop their more skillful industrial capital operation capability.

Upgraded version of "Internet +" helps traditional industries change

Premier Li Keqiang chaired a State Council executive meeting on May 4th, deploying to promote the deep integration of manufacturing and the Internet and speed up the spanformation and upgrading of "made in China".

The meeting held that promoting the deep integration of the Internet and manufacturing industry and promoting China's manufacturing 2025 is an important measure to deepen structural reform, especially supply side structural reform, develop new economy, and speed up the upgrading of "made in China" quality and efficiency. For this reason, first, we must support manufacturing enterprises to build a "double innovation" platform based on the Internet, and encourage local governments to build a "double innovation" demonstration base relying on the national new industrialization demonstration base and the state-level economic and Technological Development Zone. Deepening industrial cloud, big data and other applications, gathering wisdom, promoting collaborative R & D and technology diffusion.

Two, we should develop new models such as customization, service manufacturing, and carry out pilot demonstration of intelligent production system solutions. Three, we should promote the docking of manufacturing resources with the Internet platform and create a new integrated ecosystem of manufacturing, marketing and logistics. Four, we should relax the market access of new products and new formats, increase fiscal, financial, land use and other policy support, encourage telecom enterprises to further speed up and reduce fees for the "double creation" base broadband access, and support financial institutions to provide one-stop systematic financial services through the "double innovation" platform.

According to the Chinese government network report, Premier Li Keqiang said at the executive meeting of the State Council in May 4th, "Internet +" is an important support for "made in China 2025", and the integration of manufacturing and the Internet should be promoted. In the development process of "Internet +", e-commerce is indeed in the forefront of the world, but the pace of making use of the Internet in manufacturing industry needs to be accelerated. Speaking of the use of Internet big data to change traditional manufacturing industries, Li Keqiang cited the Chinese clothing industry's suit style version as an example. In the past, it was not Japan or Europe, but had not produced its own version since it was difficult to collect data by one data. Big data now provides a new path. A clothing company in Jiangsu has accumulated about 2000000 editions of data two or three years ago. With big data, you can support personalized customization on the basic version.

On May 6th, Xin Guobin, Vice Minister of the Ministry of industry and information technology, held at the State Council's policy briefing briefing at the Information Office of the State Council, said that the Ministry of industry and commerce would support the encouragement of manufacturing enterprises and Internet companies to carry out various forms of cross-border cooperation and integration, and actively cultivate new modes of networked production, such as networking, collaborative manufacturing, personalized customization and service manufacturing, so as to enhance the innovation vitality and spanformation power of manufacturing enterprises. Xin Guobin said that since the beginning of this year, the Ministry of industry and information technology, jointly with the national development and Reform Commission and the Ministry of finance, jointly formulated the guiding opinions on deepening the integration development of manufacturing and the Internet with relevant departments, and put forward the focal points and targeted policies and measures for the future development of integration and development.

The specific contents are as follows: around a main line, the main line is to stimulate the innovation vitality, development potential and spanformation power of manufacturing enterprises. To build the two platform, that is, to build a "double creation" platform based on Internet for large manufacturing enterprises and a "double creation" service platform for the SMEs serving the third party, so as to create a "double create" new environment for large and medium-sized enterprises to work together. The three mode is to support and encourage manufacturing enterprises to carry out various forms of cross-border cooperation and integration development with Internet companies, and actively cultivate new networked production modes, such as networked collaborative manufacturing, personalized customization and service manufacturing, so as to enhance the innovation vitality and spanformation power of manufacturing enterprises. To enhance the three capabilities, that is, to enhance the capability of supporting the development of the manufacturing industry and the Internet in terms of basic technology, solutions, security and other capabilities, consolidate the foundation for the integration of development and stimulate the new development momentum of the manufacturing industry. The seven policy is to strengthen policy guidance and measures in institutional mechanisms, reform of state-owned enterprises, finance and taxation, land use, personnel training and international cooperation.

Interpretation:

The government promotes the deep integration of manufacturing and the Internet and speeds up the spanformation and upgrading of "made in China", which is the inevitable requirement of China's economic restructuring. In the process of upgrading to a service-oriented economy, the foundation can not be lost and must be built more firmly. The foundation is manufacturing. Otherwise, the spanformation to a service-oriented economy has become a passive source of water. The cultural industry, the financial industry and the Internet industry in the United States are exceptionally developed, and the United States is also a manufacturing power.

Therefore, the deep integration of the Internet and manufacturing industry is essentially the manufacturing industry plus the Internet, not the Internet plus manufacturing industry. If the Internet penetration and spanformation of traditional industries is the first phase of Internet +, the deeper integration of traditional industries and the Internet, and the use of the Internet to build stronger competitiveness are the higher stages of Internet +. For the garment industry, no matter how the enterprise is spanformed and upgraded, the brand has more cultural connotation and service nature, it still needs to provide more refined products, which are more suitable for consumer demand and more artisan spirit. The use of Internet big data and intelligent production can help garment enterprises to do better. At the meeting, the prime minister also cited clothing companies as an example of using big data to achieve customization.

If the sports industry 13th Five-Year plan is the opportunity of market demand, manufacturing and Internet + are the opportunities for production and manufacturing. Both are the embodiment of supply side reform. The introduction of policies is often seen as a dividend and a draught, and only through policy to see the development trend of the underlying industry and build up its own competitive advantage, can clothing enterprises really seize the draught and live longer and more moisten.