The Choice Of Shoemaking Industry: "Poor" Is Changed.

From the simple processing and manufacturing, from the quantity type to the quality type and the benefit type, the industry upgrading is the necessary way for the Chinese shoe making industry, and the innovation is the first driving force to lead the development, meet the challenge and pform and upgrade, which has become the common understanding of the people in the shoe making industry.

However, we really want to see innovation in action, and we prefer to see more examples and models.

Zhou Jinmiao, vice president of Kangnai Group Co., Ltd., has brought Kangnai's real initiatives on the road of innovation: actively developing high-end manufacturing and high-end customization, focusing on R & D innovation of product technology, actively developing e-commerce, innovating channel construction, and increasing information construction, laying a good foundation for intelligent construction.

Down-to-earth: in the past three years, the business revenue of high-end custom brand "Kangnai family" has increased by more than 30% per year. In foreign trade export business, the average price of leather shoes exported for nearly 40 million dollars per year is 25 dollars or more, that is, avoiding competition with domestic counterparts, and better concentrating on serving high-end customers. In the past three years, Kangnai has made more than 50 research achievements, and has developed more than 30 leading products in China, and has won more than 40 patents. In 2015, Kangnai's sales revenue was 160 million yuan, and the planned sales revenue was 200 million yuan this year. All the data given by President Zhou in his speech impressed us all, showing that Kangnai people are on the road of innovation.

He also shared his thoughts on the Taiwanese footwear industry from the mainland to Vietnam when he attended the board of British SATRA in Hu Zhiming, Vietnam. He urged the shoemaking colleagues to learn the migratory capabilities of Taiwanese businessmen and the strong high-end manufacturing capabilities and R & D capability (core competitiveness).

Talk about

High end manufacturing in Suixian, Henan also has such a Taiwan funded enterprise, it is the world's leading sporting goods manufacturer Nike strategic cooperation partners, Nike brand domestic first contract manufacturer, and Adidas, Nike, Anta, XTEP, 361 degrees, Hongxing Erke and many other well-known international brands established a good cooperative relationship, this is Guang Shuo group.

Guang Shuo Group invested in Henan Jiaxin shoe industry in Suixian, Henan in 2011. The total investment of the project is 780 million yuan, with a total construction area of 103 thousand square meters.

In the first phase, 48 thousand square meters of factory buildings, exhibition centers and restaurants were built. Two phases of 3 storey buildings, 5 office buildings and 55 thousand square meters of staff dormitories were built.

Why does Guang Shuo group have high end?

The enterprises will choose Suixian as their investment depression? Cao Guangkuo, deputy secretary of the Suixian county Party committee and county magistrate, first introduced leaders and guests attending the Forum on the regional advantages and industrial advantages of the development of Suixian's footwear industry.

He said that Suixian is located in the junction of three cities in Kaifeng, Shangqiu and Zhoukou, and four provinces in Henan, Shandong and Anhui provinces, 60 kilometers from Shangqiu to Zhengzhou, 150 kilometers from the west to Zhengzhou, ten minutes to reach Lian Huo expressway, fifteen minutes to the Shang Deng expressway, twenty minutes to Zhengxu high speed railway station, an hour to Xinzheng airport, three hours to Lianyungang, with unique geographical advantages and traffic advantages.

Suixian also has unique industrial advantages. First of all, shoemaking is the leading industry in Suixian.

Through careful investigation, Suixian began to revolve around 2011.

The development, matching and investment have successfully filled the blank of the shoe making industry in Central Plains.

At the same time, Suixian has abundant population resources, abundant labor resources and huge consumption market.

In terms of land superiority, Suixian has built a shoemaking Industrial Park for some small and medium-sized enterprises and built a platform.

For some large enterprises dedicated to long-term development in Suixian, the county Party committee and the county government will allocate resources for enterprises through a series of policies with the most preferential prices.

In terms of service enterprises, we should adopt a "five one" work method for every enterprise landing in Suixian, and provide a one-stop, all-round and nanny attentive service.

Cao Guangkuo said that the development of the footwear industry in Suixian has benefited from the concern and support of the China Leather Association, the provincial Party committee, the provincial government, the provincial Leather Association and the shoe-making enterprises settled in Suixian. It is believed that Suixian will go faster and faster and steadily on the road to build the Central Plains shoe market.

At present, 6 molding line equipment has been installed and put into production smoothly, and has been checked and accepted by Nike and other world-renowned brand sports shoes manufacturers.

Chen Wen, executive director of Guangdong Guang Shuo Shoes Co., Ltd., delivered a keynote speech from three aspects of the company's commitment, ideas and advantages.

Especially when it comes to technological innovation, he quoted Zhang Rongwu, President of Guang Shuo group, as saying: "Shoetown is a brand, representing technological breakthroughs.

Through the development of technology R & D strategy focusing on the future, integrating technology human resources, we will continue to deliver and realize the concept of future factory by means of product innovation and automation process innovation.