Why Can Gaoqiao Make Shoes And Cure Evil?

This is a small town with a population of only twenty thousand, named "Gaoqiao", which is located at the junction of Yangzhou and Zhenjiang in Jiangsu province.

A small river on the east side of the town, which runs close to the river, is a main road running through the north and south. It is covered by pitfalls of freight trucks running day and night.

It is this seemingly unremarkable Town, but there are more than 800 private enterprises with a certain scale.

In fact, every family is making shoes.

They produce

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A large number of them sell to all parts of the world, such as the US, Europe and Australia. Many Chinese tourists who travel to these places bring back a pair of fashionable foreign sports shoes, mostly "Gaoqiao manufacturing".

At the same time, they also occupy 70% of the market share of national sports shoes and casual shoes.

On the road one after another truck, where the town is full of new shoes, into the town are all shoemaking materials.

All the courier companies in the country have offices here. I can't express anything in Tianjin after six o'clock p.m., and the express companies in Gaoqiao Town are still working at 21:30 PM and sending the last express train.

A pair of tourist shoes for express only cost 6 yuan.

To come to such a "shoe town", it is natural to buy shoes, whether it is necessary or not, for me, the main thing is to buy shoes to visit different shoe factories.

I didn't want to go to several factories, but they refused. The reason for exporting was not to retail, but one of our locals said we were afraid that we were commercial spies and stolen shoes.

Some shoe factories make processing to large foreign companies, producing famous sports shoes in the world. Naturally, they are afraid that others will steal away the latest designs of their shoes and ruin their business.

Takahashi Hito has a very special self-confidence and calm. No matter who he is, journalists or officials can be self-centered, do not look at others' faces and speak ill of others.

Although it is such a "shoe giant", it never advertises, believing that value is more important than fame, and it does not boast of its shoes, nor does it flicker, nor is it fooled.

In fact, it is not true.

Gaoqiao shoe industry started in the early 1980s, and has been growing steadily and steadily over the past decades. However, it did not recommend one or more "famous entrepreneurs", nor did it fluctuate with the rise and fall of township enterprises in the society.

Today, such a scale is not self styled as "world shoe capital" and "China's first".

This is precisely "convergence and expansion", and the town is full of vitality.

Gaoqiao people do not envy officials. No one is contending for mayor or village head.

There is a kind of satisfaction and happiness which is incompatible with the noisy and impetuous social environment.

They know their goals very well and know how to do it. They can enjoy their work in shoemaking.

And reliable work has become the best nutriment in the mind. They live and work in peace and contentment, and no theft or criminal cases have happened in many years.

Why can Gaoqiao make shoes? At the same time, it can "cure evil". The answer given by my friend is that Gaoqiao is rich. People have money and self-esteem. Almost every family has a boss. If they open a shop on the Internet, they can sell their own products.

Some people think that they are too troublesome to open a shop to run a factory, but they earn a lot of money. Now they are popular with the "package year workers". The owners of each shoe factory are afraid that they can not hire workers in the peak season. At the beginning of the year, they will make a contract with the workers for a year. In the off-season, workers can farm and do their work at home. When ordering, they will go to work in factories. Regardless of the factory's compensation, the minimum wage for a year is 70 thousand yuan.

If the boss earns more than expected, there will be bonus and "improve food".

This is not "hiding wealth for the people"? The survival wisdom of the people is very strong, and those who can help themselves will naturally help him.

In the past, people often failed to live up to opportunities and failed to live up to their opportunities. Therefore, when other private enterprises went bankrupt in large numbers, they thrived here.

It will be late in the evening to accompany our friends to find a shoe factory director whom he is familiar with. He spent one hundred yuan on buying two pairs of casual shoes with different styles for me. It is very comfortable to wear on his feet and more carefree in his heart. People always want to see some hope in their lives and hope that there are some bright colors in their lives.