How To Guide Jinjiang To Build Jinjiang Into A Smart Manufacturing Industry?

In the afternoon of May 9th, a Business Innovation Conference of Jinjiang was held on the theme of "ingenuity, wisdom and innovation". It attracted more than 1000 entrepreneurs from Jinjiang.

Under the new normal economy, Jinjiang's tradition

Enter a period of continuous adjustment.

Facing the pressure and opportunity of the structural reform of the supply side, how to guide Jinjiang to make Jinjiang into a smart manufacturing industry? How can we help the local traditional manufacturing enterprises find new development direction? At present, in Jinjiang, innovation has become the core of common concern of government and enterprises.

Pressure

Driving into the downtown area of Jinjiang, Qingyang, Mei Ling and Luoshan, the billboards on the roadside are increasing.

Careful people will find that most of these advertisements come from local traditional manufacturing brand.

Output accounts for 20% of the world's brand.

Production accounted for 25% of the country, leisure food accounted for 20% of the country, and the external wall ceramics accounted for 60% of the whole country.

After years of rolling development, Jinjiang has become an important production base and brand base of the traditional manufacturing industry in the whole province and even the whole country.

However, after twenty or thirty consecutive years of rapid development, in recent years, the scale of Jinjiang manufacturing has entered the adjustment period and the pition period.

This is followed by the downturn of the market and the inevitable labor pains.

Chen Qingqin, vice president of the Jinjiang General Chamber of Commerce, said that in recent five years, labor prices in the local production lines have doubled, other financing costs, marketing costs and financial costs are also increasing year by year, and the increase in terminal prices of products can not cover these new costs.

In terms of the traditional manufacturing industry in Jinjiang, the average profit margin has been decreasing year by year, and some small and medium enterprises with weak profitability have even dropped out of the market competition.

According to Lin Yonghong, deputy director of the Jinjiang Bureau of classics, Jinjiang's traditional manufacturing industry is mostly rooted in grass roots, mainly in labor-intensive industries, with low entry threshold and low technical content.

After accumulating huge capacity, it is not easy for Jinjiang to make a breakthrough.

The difficulties faced by Jinjiang manufacturing are largely reflected by the fact that a large number of traditional manufacturing enterprises are gathering in the middle and low end, fighting prices and vicious competition.

To break through and pform Jinjiang's manufacturing industry, we must find new engines for sustainable development.

Force

In exploring the industrial pformation and upgrading, Jinjiang people's eyes are on innovation.

Since last year, in the interaction with enterprises, the local government has repeatedly stressed to the business owners that following the past development mode can only be a dead end. If the enterprise wants to sustain its development, it must make a decisive and independent innovation and build a new profit model.

"However, for enterprises, innovation is easier said than done, but it is very difficult to do so."

Li Jianhui, Secretary of the Jinjiang municipal Party committee, said that Jinjiang's private enterprises' innovation is difficult, which is concentrated on the difficulty of innovation in manufacturing enterprises.

And this is exactly what the government is trying to do.

Walk into the Jinjiang Harbin Institute of technology robot research and development center on the side of Century Avenue in Jinjiang. Various kinds of robot arms are filled with the exhibition hall of the whole center.

On the side of the data room, R & D personnel are observing and regulating all kinds of data through computers.

The robot research and development center jointly established by the Jinjiang municipal government and Harbin Institute of Technology in Jinjiang has provided more than 100 sets of industrial system pformation plans for a large number of private enterprises such as Bai Hong, Hua Yu, Tengda and three STA, providing technical solutions for hundreds of enterprises such as Heng, Anta, plum umbrella, etc., and become the local intelligent equipment research and development, output center and intelligent technology promotion center.

Jinjiang Harbin Institute of Technology Robotics Research and development center, Jinjiang Productivity Promotion Center, China Textile Science Research Institute Haixi branch, Fuzhou University Jinjiang Research Institute...

In the past three years, in order to accelerate the pformation of Jinjiang's manufacturing industry, the local government has continued to exert efforts to build more than 30 kinds of technology and innovation platforms.

Thousands of management innovation solutions and technical solutions provide strong innovation power for local manufacturing enterprises.

"A single enterprise's own innovation is costly and risky, and most enterprises themselves can not afford it.

In contrast, the government initiated the establishment of an innovation platform, which can play a scale effect and spread easily and produce cluster effect.

Chen Qingqin said.

In order to cooperate with local enterprises, Jinjiang has accelerated the introduction and cultivation of innovative talents.

Last year, the Jinjiang Municipal Finance allocated 126 million yuan of special funds for talent work to support the implementation of talent acquisition, entrepreneurship support and research funding and other talent catching up actions and leading talents plan, doctoral plan and production learning research platform construction, to speed up the gathering of high-level talents in Jinjiang.

This month, Jinjiang launched the implementation of the "Strait plan" for high-level talents. It plans to spend 4 years, from 300 million yuan to 100 yuan, to link up and introduce 100 high-level innovative and entrepreneurial talents and teams with technology, projects and teams to attract more than 3000 overseas and domestic talents to Jinjiang for employment and entrepreneurship.

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Vitality

Since last year, a number of Jinjiang manufacturing enterprises focusing on technological innovation, business model innovation and management mode innovation are leading all the way.

"Any crisis is a double-edged sword. If the enterprise can do something in innovation, take the initiative to adapt to the present and future competition, create new value for customers and win new customers, this is the opportunity, otherwise it is a crisis."

CEO, Xu Lianjie, Jinjiang's leading manufacturing company, said.

It is positive innovation that makes Heng An success.

In March this year, Heng International's annual performance in 2015 reached HK $24 billion 450 million, an increase of 2.6% over the same period last year, and its operating profit and net profit were HK $6 billion 151 million and HK $4 billion 50 million, respectively, increasing by 7% and 3.4% respectively.

As the leading enterprise of sporting goods in China, Anta's revenue last year exceeded 10 billion yuan for the first time, becoming the first sports goods company in China to enter tens of millions of clubs.

"Our innovative commodities contribute more than 60% of our profits."

Ding Shizhong, chairman of Anta's board of directors, said that in 2015, Anta's R & D cost accounted for 5.2% of the cost of sales, and R & D accounted for an increase of 0.9% over the previous year, the first in the industry.

At the same time, Anta has set up several R & D institutes in the US, Japan and South Korea, and has greatly enhanced the competitiveness of products through the establishment of an international R & D team.

Heng An, Anta, 361 degrees...

Since the beginning of last year, a large number of leading enterprises in Jinjiang have gone against the trend and actively pursued, or technological innovation, or product innovation, or management innovation, or business model innovation, or brand innovation.

In 2015, Jinjiang achieved GDP1620 billion yuan, an increase of 8.6% over the same period last year, and the county's economic competitiveness remained the fifth largest in the country.

The power of interaction

Speed up the construction of innovation platform, convene an innovative theme conference, and intensify the introduction of innovative talents.

In the field of innovation, a series of actions in Jinjiang reflect the new trend of industrial development and the focus of government work in the big manufacturing counties and private economy counties.

As the first strong county in the county economy of our province, the manufacturing industry is suffering from the development dilemma because of the high proportion of manufacturing industry and relatively unitary economic structure.

In the face of a big test of supply side structural reform related to the fate of Jinjiang's economy, the government and business circles in Jinjiang have taken the lead, bringing the focus of their work into the field of innovation, bringing impetus to innovation, attaching value to innovation, and developing innovation.

The interaction between government and enterprise has always been the fine tradition of Jinjiang, and it is also the core of the "Jinjiang experience".

It is worth mentioning that in the implementation of the innovation driven strategy, the role of the local government deserves attention.

From the practice of Jinjiang, the reporter noted that in the face of the dilemmas of enterprises, the role of government has been pformed from direct support, point to point to platform support and point assistance.

Such a pformation fits the economic situation and the direction of the times.

Industry is the cornerstone of local economic development.

Driven by innovation, tomorrow made in Jinjiang is worth looking forward to.