New Tricks - Higher Prices & Longer Wait?

Now, the 90's are becoming mainstream consumer groups, and many businesses are puzzled by their unique values and consumption patterns. The traditional marketing methods did not seem to work well in the 1990s.

In this regard, businesses must cater to their consumption proposition before they can "get the beauty back". The brand must be well versed in the marketing way of the "post-90s" consumption era.

However, in the face of the 90's, it is not always necessary to please. In fact, as long as the products can satisfy their needs, they are also willing to make concession after 90.

After 90, people who love interaction, but good interactive experience marketing products will be able to win after 90 favorite? Their real consumer behavior is: choose products or

The criterion is not the rational cognition of "good" or "bad", but the perceptual attitude of "like" or "dislike".

They pay more attention to consumption and use of products in the process of feeling and experience, the pursuit of product or service and their emotional experience consistency.

Take the most recent fire

For example, Adidas, Converse and Keds brands have similar styles and similar styles.

However, for the post-90s, wearing little white shoes is not a good experience.

In every individual's belief that he is the most special post-90s mind, they are fashion creed.

Not long ago, fashion women's shoes, Q, played a new trick for small white shoes, and worked with the 90 illustrator A.L to launch a series of hand painted illustrations of small white shoes, and launched a new "independent but not isolated" custom mode. Online flash paddle and customizable limited volume pre-sale have lifted the appetite of post-90s.

The so-called "alone but not alone", each pair of custom shoes, the illustrations are drawn by A.L personally, customers in addition to four original illustrations to choose from, but also can leave messages in the order, illustrator A.L will be especially in the shoes side design their names, so each pair of shoes are not isolated but are unique.

This just meets the needs of post-90s consumers eager for unique innovation, and at the same time gives a sense of belonging, so that they can find a suitable circle for them.

The two contradiction between online shopping and physical store shopping is that

There is a price advantage but it takes time to wait, while shopping in a physical store can get goods right away, but often bear a higher price.

This is also the point of many consumers' entanglements.

This time, Q's hand painted shoes looted for sale, but boldly challenged the "higher price" and "longer wait".

According to Q, the price of hand painted small white shoes is 60% higher than the original white shoes, and customers need to wait at least half a month before they can get the goods.

However, this did not affect the sale of shoes, and Handpainted shoes were robbed in the next few minutes after the open sale.

So long as the product is interesting, the group after 90 is willing to "compromise".

After 90, they hate to preach, but are willing to share. They like entertainment, like two yuan, and love story products.

A pair of out of print, hand-painted white shoes, a unique signature, you can open an interesting topic with your friends.

In the era of experience economy, stories and shareable products are the best tools for the post-90s to give generously.