Alibaba Jointly Forces Public Security Departments To Encircle And Suppress Putian Counterfeiting Dens To Check Tens Of Millions Of ADI And Nike.

In order to counter investigation, she put the black factory tightly monitored, but he was also blocked by the police. He thought that the fake was just a gust of wind. Today, Ali big data continues to crack down with the police, making the fake methods and old strategies of the counterfeiting Gang invalid, more precise and effective.

Recently, the Alibaba platform governance Department has signed a memorandum of understanding with the Putian Public Security Bureau of Fujian province. It will conduct in-depth cooperation in the fields of food and drug, mother and baby, auto parts, shoes and clothing, household appliances, and so on. Since 2015, Alibaba's big data has helped Putian police successfully attack 4 black shoe factories and check tens of millions of yuan worth of fake shoes.

Fake dens are heavily guarded, comparable to prisons.

Three steps, one post, two steps and one whistle, there are multiple monitoring probes on the aisle. This is not a prison scene, but a "anti reconnaissance" deployment hidden in a fake shoe factory in the city village of Putian.

For a long time, black shoe factories, which are hidden in the downtown villages of Putian, are scattered in every corner of the city like the rapidly spreading malignant tumors. These black shoe factories with only a dozen or so people have been producing famous brand sports shoes such as Nike and Adidas for many years. It has brought huge losses to the genuine businesses, and also made China create a shadow of "counterfeiting".

Zhu, who is nearly 40 years old, is the boss of such a black shoe factory. More than ten years ago, she worked with a village worker in a foundry shoe factory, and she sprouted her own idea of being a boss. Finally, with the help of her relatives, she spent all her savings on a processing line and began to work hard in the business world.

However, with the fierce market competition and the famous European and American sports shoes brand, the production line has been spanferred to Southeast Asia. Before and after 2010, Zhu's small factory fell into a situation of no single connection. She once wanted to shut down small factories and spanfer equipment. But the other business did get rid of the idea of imitation of famous brands.

Zhu, who dealt with shoes for half a lifetime, imitated famous brands. Gym shoes It is easy to win. When Nike comes out with new products, she will be able to imitate in batch in a month. Thousands of dollars of genuine shoes, she only sells around 100 yuan, in the booming market demand, black shoe factory busy.

In order to avoid being investigated by public security, industry and commerce departments, she delivered goods only in the late hours of the night and laid a close anti reconnaissance network around the factory. There are not only the gatekeepers, but also the monitoring probes. Once the wind is blowing, the pipeline will be shut down immediately and the goods will be spanferred.

However, the noon of January 2016. Zhu was still blocked by the Putian public security law enforcement officers at the door of the fake shoe factory. The counterfeit Nike shoes worth about 400000 yuan made criminal detention of Zhu and two accomplices because of the crime of producing and selling fake and inferior commodities.

Zhu did not understand that he and his colleagues had worked hard for many years to find the black shoe factory. But in the Alibaba platform management department's intellectual property special team Chen Liang (alias) seems to use big data and other technologies to find its counterfeit dens is sooner or later.

Ali is not a "gust of wind".

In order to crack down on fake products, we should purify the online shopping environment. Since 2010, Alibaba We began to study big data fraud, and hired experienced data specialists and criminal investigative professionals to join the group, and now we have established more than 2000 anti-counterfeiting teams.

"Many factories that produce fake and shoddy goods think that it is safe to hide themselves from physical space. But by comprehensively analyzing a number of data indicators such as logistics lines, Alibaba can accurately lock the locations of these black factories. In addition, through line touch and local police coordination, it is only a matter of time before the law enforcement officers block the door. " Chen Liang introduced that Zhu's factory was not the first black shoe factory destroyed by Alibaba in Putian.

From 2015 to now, with the help of Alibaba, Fujian Putian Public Security Bureau has knocked out 4 black shoe factories, involving Adidas, Nike and other well-known brand fake shoes, with a total value of tens of millions.

"Alibaba counterfeiting is not a" gust of wind ". In January 2016, when Zhu's factory was sealed, we heard that all the black shoe factories in Putian and surrounding areas were completely shut down. The other black shoe factory, which originally planned to produce 60 thousand pairs of fake Nike shoes before the Spring Festival, stopped working immediately after hearing the news. The factory thought that it would be okay to work again after the draught. As a result, in April this year, the law enforcement officers found the dens hidden in the residential area. 326 boxes of fake Nike Jordan shoes worth more than 600 yuan were also sealed up. Chen Liang said.

While assisting in the fight against counterfeiting, Alibaba is also actively exploring and practicing innovative ways to promote the establishment of independent brands. In 2015, Alibaba launched the "China Quality" project, with the help of Taobao platform, to promote the rapid growth of Putian's own major brands.

Fight against counterfeiting and support

In 1980s, the shoe factory in Taiwan, China's Reebok, moved to Putian and opened up the shoe industry in Putian. After 30 years of rapid development, there are now large and small 4000 shoe factories in Putian, with a capacity of about 5000000 pairs a year.

As labor costs rise, Europe and the US Famous brand In succession, the production line has been removed from China, leaving a huge capacity gap for the footwear industry in Putian. More than 4000 foundry shoes factories need to spanform into their own brands. However, there are only more than 300 shoe factories with their own brands in Putian.

But according to the traditional mode of "Factory chain headquarters - chain store consumer", independent brand shoes need to consume huge capital and time cost to open the market at home and abroad, while Alibaba launched the "China Quality" project, which has opened the "factory to electronic platform consumer" mode of "light promotion".

Since the launch of the project in April 2015, the "China made product" has been involved in more than 30 local governments and trade associations nationwide. 135 key industrial belts and more than 5000 factories and enterprises are located in the country, involving 33 categories and 40 million yuan per day. Among them, Guangdong has the highest enthusiasm for participating in "China's manufacturing". The number of "Chinese made" sellers in the province accounts for nearly 50% of the total volume of "Chinese made" sellers.

The cooperation between Putian public security and Alibaba has taken a step forward with the strategic cooperation of "China made" as a link. The high-profile "China made" Putian Railway Station has first tasted the sweetness of developing its own brand. With the strong support of the Putian municipal government, the "China made" project has helped dozens of independent shoe brands in Putian successfully upgrade and spanform. The industrial added value of the whole Putian sports shoes industry belt has increased rapidly to 15 billion 398 million yuan, an increase of 9% over the same period in 2014.

In addition, the ten national manufacturing industrial belts, including Foshan residential furniture, Quanzhou men's wear, Hangzhou women's wear, Guangzhou luggage and leather goods, have achieved an average daily turnover of more than 500 thousand yuan through "China made products", and truly help a number of domestic independent brands with manufacturing strength to gain vitality.

Chen Liang said, "we are deeply aware that counterfeiting is not only a matter of" blocking ", but more importantly, it needs to be" sparse ". Ali must not shut himself down to fight. We must go out and cooperate with each other. For example, to support local processing factories to establish independent brands, to achieve the successful spanformation of small and medium-sized enterprises, to reverse the "no brand, on the card" vicious circle. Only in this way can China's manufacturing be completely rid of fake and Shanzhai hats, and ordinary people can also use high quality products.