The Growth Of Garment Retailing Has Been Maintained For Ten Years.

According to the statistics of National Bureau of statistics, in April 2016, the total retail sales of consumer goods in China totaled 24646 billion yuan, up 10.1% in nominal terms.

Among them, the retail sales of consumer goods above the quota reached 11264 billion yuan, an increase of 6.7%.

In 2016 1-4, the total retail sales of consumer goods totaled 102670 billion yuan, up 10.3% compared with nominal growth.

Among them, the retail sales of consumer goods above the quota reached 46111 billion yuan, an increase of 7.7%.

In retail sales, the retail sales of units above the limit reached 10590 billion yuan in April, an increase of 6.6% over the same period last year.

In 1-4, retail sales of units above designated size were 43361 yuan, up 7.7% over the same period last year.

Among them, clothing, shoes and hats and needle textiles were retailing 104 billion 200 million yuan in April, an increase of 7.3% over the same period last year. In 1-4 months, clothing shoes and hats and needle textiles totaled 455 billion 700 million yuan, an increase of 7.2% over the same period last year.

According to the monitoring database of China apparel magazine, the growth of retail sales of clothing shoes and hats remained at a low level for nearly more than 10 years in 1-4.

Xu Hao, an analyst with Dongxing securities industry, said

Due to the economic downturn, weak demand, continuous anti-corruption, electricity supplier shocks and so on, resulting in a slowdown in revenue growth; gross profit margins rose steadily, the cost rate is high, resulting in a continued decline in profit margins, the retail industry as a whole is still in the downside, the industry boom status lingering, has not yet seen a noticeable warming trend.

In March 2016, the growth rate of social zero rose to 10.5% in March, and the growth rate continued to linger.

The growth rate of retail sales in 100 key retail enterprises continued to shift to negative growth in September 2015, while the growth rate of electricity providers still maintained 36.2% rapid growth.

From the point of view of segmentation industry, the overall revenue of the department store industry has decreased by 4% compared with the same period last year, and the decline has narrowed. However, it is still in a negative growth range, and the net profit rate is declining as a result of the superimposed cost pressure.

Because department stores account for a high proportion of sales.

Demand for consumer goods such as gold, silver, jewellery and cosmetics continues to decline. At the same time, traditional department stores are facing greater competition pressure from new retail forms such as electric shock, shopping centers and specialty stores, and the profitability of department stores is still hard to improve in the short term.

Li Jin said that although the overall consumption growth rate declined, structural high growth still exists, and the intensity of change and adjustment is also increasing.

Analysis shows that in 2015, the domestic chain top 100 grew by 4.3% over the same period last year, and the growth rate dropped by 0.8 percentage points year-on-year. It continued to decline for five years, including 4.1% growth in the same period last year, 0.7% decline in department stores, and 15.2% and 16.1% growth in convenience stores and professional stores respectively.

Li Jin pointed out that under the downward trend of overall consumption, the adjustment and adjustment of the retail industry has been intensified.

1), the extension of stores has slowed down, the supermarkets have intensified their stores, and there are more new stores in the department stores. The growth rate of new shops in convenience stores is still around 10%.

2), the acceleration of information technology has been carried out by 83 enterprises in the top 100 enterprises.

Management, of which about 66 self built platforms;

3) changes in supply chain and terminal services have been intensified. Top 100 enterprises are actively exploring and adjusting supply chain management, procurement and store optimization and marketing, and comprehensive gross profit margin continues to rise, rising 0.5% to 18.6% in 2015.

4) the increase in the number of workers and staff members has increased. In 2015, the cost of labor rose by 4.2% and the rent rose by 8.6%. In order to alleviate the pressure of labor cost rising, the number of employed workers in the 100 industries in 2015 dropped by 3.1%.

In the short term, the pressure on revenue growth slowed down, the short-term cost grew rigidly, and the overall net profit margin dropped by 0.1 percentage points to 1.8% over the same period. In the medium to long term, the adjustment of overweight enterprises is expected to increase the gross profit margin and passenger flow, and the pressure of cost increase is slowing down.

Li Jin also said that the continued downturn in the retail industry has brought the stock market to replace, integrate and segment the market to accelerate growth. In the future, clothing and related industries also need to focus on the growth areas of new consumption habits and new business environment.