The Latest "Killed" List Is Exposed In 2016. Who Dare To See China's Real Business Forecast?

Department stores, supermarkets, Chengguan stores, "the hardest hit areas"

In April this year, the media released the latest statistics of major retail enterprises (supermarkets and department stores) in 2015. Only 138 supermarkets and department stores were closed.

Among them, Wanda Department stores closed 48 stores.

There are 5 stores, 5 gold and silver trading shops, 4 stores in Tianhong mall, 3 stores in Parkson Department store, and new century department stores, halls shopping malls, Novo department stores and Wangfujing. All stores closed in 2015.

In addition to department stores, the number of outlets in supermarkets is also very impressive.

Lianhua supermarket has 204 stores and 612 stores.

Carrefour has 17 stores and 18 stores.

There are 7 shops and 11 stores.

Metro has 4 stores and 2 stores.

Lotte Mart has 1 stores and 5 stores.

"Now the store has been turned from passive to active. According to the statistics of 43 large supermarkets and 31 department stores closed in 2015, the average store time of these shops is less than 5 years, which is only 4.89 years.

Zhou Yong, director of the retail research center of Lian Shang network and Shanghai Business School, said.

Once upon a time,

A year can not be shut down, big stores can not be five years or not, some shops continue to lose about 10000000 every year for many years or hard, hoping to make money after ten years, the result of ten years or not to make money.

Today, the performance is not good, just opened two or three years to close the shop is also very normal!

Some stores have "downsizing".

According to Xinmin Evening News, clothing enterprises can not ignore the situation.

As the brand with the highest market share in men's clothing, YOUNGOR has closed 35 stores this year.

In the first quarter of this year, nine Mu Wang closed 26 shops.

According to the earnings data, the total number of stores in 2015 was 153, down from 2945 in 2014.

There are 71 new retail outlets in 2016, closing 148 retail terminals.

Women's shoes industry is also facing difficulties.

Daphne, once famous for its large scale, closed its stores since last year. Daphne's announcement shows that the number of closed group stores in the fourth quarter of last year exceeded the total in the first three quarters, reaching 405, and the group closed 827 stores throughout the year.

The unaudited announcement released by Daphne in April 14th showed that 139 Direct stores and 37 franchised stores were further reduced in the first quarter of this year.

The former public shoe king had to lose weight to deal with the drop in revenue.

Foreign luxury brands have not escaped the current round of shop closes.

Even abroad

Also failed to escape the current closed shop tide.

On the 11 day of May, the first global retail brand e-commerce summit held in Shanghai, some experts pointed out that in 2015, 83% of luxury brands had various forms of customs clearance in China. This year, 95% of luxury brands will be "strategically" closed.

According to the statistics of the joint business network, 24 luxury brands, except Kate sable, lack of statistical data. The other 23 brands opened 74 stores in 2015, 58 stores and 16 stores.

Compared with 2014, the shop speed slowed down significantly (compared with 97 stores in 2014), while the sales in 27% and 2015 decreased by 107% compared with that in 2014 (28 in 2014 stores).

According to the annual report of 2015 China luxury market released by Bain consulting, a global management consulting firm, LV closed 6 stores and opened 2 new stores in 2015.

In addition to LV, the bain report shows that in 2015, GUCCI also closed 5 stores in China, 2 Burberry outlets, and 4 Prada outlets.

Close shop has become the dilemma that many bosses have to face every day, which means that the exit of sadness means the rescue of the broken arm, or the shift of the focus, or the mediation adjustment.