Korean Brand To Baoquan Theme Pavilion To Set Up Baby Industry Innovation Alliance

Korean brand to Baoquan Theme Pavilion

A few days ago, Jinjiang city just convened an enterprise innovation conference of "ingenuity, intelligence, innovation and breakout". The meeting stressed the importance of bringing into play the advantages of manufacturing and introducing the breakthrough of innovative business models.

The baby industry is one of the dominant industries in Jinjiang. In recent years, it has been influenced by factors such as the favorable policies of domestic two child and the changing international economic situation.

So how can we make better use of the industrial advantages and expand the industry in the past? Recently, under the lead of the Jinjiang Municipal Bureau of letters, the baby industry innovation alliance has officially landed.

"Our alliance partners are not only local manufacturers, but also resources of design, sales and other resources."

Jinjiang city's official Information Bureau stressed that, of course, including advanced countries and regions related resources, such as South Korea, Spain and other places of supply.

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"Later, through the pformation of o2o mode, focusing on the baby industry base, we expect to pry up bigger ones.

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"This is the first source museum we landed in Fujian."

Li Dongxun said they look forward to sending more excellent Korean brands to China through this form to find quality distributors and consumers.

It is said that after the first introduction of the Korean Pavilion at the eighteenth China (Jinjiang) international footwear industry (Sports Industry) fair, the two sides set up cooperation intentions.

"Jinjiang's industrial advantages are obvious, and there are many talented people". For this reason, they have reached the consensus of "Korea Pavilion under the establishment of Jinjiang baby industry industry park, the establishment of online Korean Pavilion in Jinjiang, and the establishment of an independent operation management company".

"Korea Pavilion's landing is part of the baby industry innovation alliance."

Xu Qinghai, chairman of the Jinjiang children's industrial creation Park, said that at present, a number of children have been gathered in the park, including Denmark, the United States, Spain and the mainland.

In the first half of June, a number of South Korean women and children products enterprises will be assembled to welcome the provincial project training.

The industry innovation alliance will take the development needs of Jinjiang baby enterprises as the orientation, and link the production and operation chain of R & D, manufacturing, brand, marketing, information and so on, to integrate and integrate the upstream and downstream resources of the baby industry, and build interest communities and cooperation organizations with complementary advantages, interests sharing and risk sharing. While concentrating on the brand of Jinjiang baby industry, it will bring the children's products of the whole city to meet the needs of the main consumption of the "post-80" and "post-90s" consumers.

Establishing baby industry innovation alliance

When it comes to industry alliance, it seems that everyone is not new.

Previously, from the design field to the shoe and clothing industry, the slogan of "alliance" has been put forward one after another, but the pformation of efficiency has not been seen at all.

At present, the industrial alliances that have already achieved initial success mainly include Shishi's "Amoy Factory Alliance". They assemble the local advantage manufacturing enterprises and the Ali platform docking sales channels, become the many OEM brand foundry bases, and the Quanzhou happiness online shop, which is based on the product sales gathering area formed by the happy street, and groped out the online entrance of "Fujian commodities exchange", and strives to build a collection platform for the whole industry chain.

According to the relevant person in charge of the Jinjiang Municipal Bureau of letters, the industry has formed a consensus on the construction of the alliance. However, due to the lack of reference to the existing successful mode, the relevant agencies have been unable to start because of their intention to operate.

After the successful establishment of Jinjiang baby industry innovation alliance, it can solidify its operation mode and popularize it in the whole city.

The role of the alliance is reflected in three aspects. First of all, in the process of R & D, the entity office area will be landed, and the online and offline parallel approach will be applied to build a fusion platform for outstanding design teams, research institutes and Jinjiang baby products enterprises.

"Our platform is free of charge to the products hall, including South Korea and other places. The future is not just to achieve the goal of selling" good foreign goods "at home, but more importantly, we want to use this window to introduce talents from South Korea and other countries and regions.

Xu Qinghai said, in addition, they will synchronize the development of online design and manufacturing integration B2B platform, attracting European, Japanese, Korean and domestic excellent baby products designers to register and register regularly, and update the design of baby products regularly based on registered online designers, for registration, communication and ordering of online baby products enterprises in Jinjiang.

At the same time, registered baby products enterprises in Jinjiang can also publish the design requirements of baby products online, and sign up for online designer service outsourcing.

Secondly, in the manufacturing process, we will promote resource sharing and product complementarity among alliance members through multiple channels.

Specifically, the Jinjiang baby industry alliance will initiate the purchase of one or two overseas brands, and regularly take crowdsourcing mode, entrust the design and development of new baby products suitable for the design and design teams of the online B2B platform, and then take the OEM way to place OEM production for the members of the alliance. The products will be linked to the B2B platform through the alliance's manufacturing and distribution, and the Jinjiang purchase platform. The products will be sold by the customer team of the baby industry's creative park and the online distribution team, and finally the huge unified production capacity will be built.

In addition, they will be unified with the German bv inspection and certification company, the Hongkong its testing and certification company, the European SGS testing and certification company, the German Rhine TUV testing and certification company, the China Inspection and Certification Group and other international mutual accreditation accreditation bodies. The training of certification professional knowledge for the Union members will be carried out. The members of the alliance will be able to meet the inspection standards and requirements of the overseas buyers, implement the plant rectification and production control improvement, and get through the alliance members' foreign trade channels.

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"Finally, in the marketing process, we focus on building the" five one ".

Chen Yijuan, the responsible person, said, "the five ones" are: 1 baby products display centers, 1 professional exhibition of baby products, 1 professional exhibition of domestic and foreign children, Jinjiang baby industry professional exhibition hall, 1 baby industry B2B vertical platform, 1 create customer space.

In the exhibition center, the maternal and infant life hall will focus on the o2o line experience hall, with both offline experience and distribution function.

"Baby brand display center" is positioned as the exhibition hall of union members. The baby industry industry park will regularly organize the buyers and distributors of the domestic offline outlets and online distributors to observe the docking scene. The enterprises can use the baby industry culture park to provide shelving products uniformly, and can also organize their own special booths according to the actual needs.

The children's brand exhibition center will also reserve the corresponding space for the new product launches and investment promotion meetings of the members of the alliance.

She also said that the annual regular sale of baby products fair was planned.

1 children's children's professional exhibition pavilions at home and abroad are sponsored by the Jinjiang baby industry alliance. Every year, the League organizes various overseas exhibitions to enhance the awareness of overseas customers for the Jinjiang baby industrial Corps. On the vertical platform of baby industry B2B, they will introduce the vertical platform of baby industry B2B, and realize the distribution of Jinjiang baby products with one button, so that Jinjiang baby products can be quickly landed everywhere in the world without restriction of time and space.

The creation of creative space relies on the already completed pformation of the Creative Park base to further hatch all kinds of related start-up companies.

Open a new era of cross - field cooperation

Take good things out and bring in the power.

In the face of changing economic forms, more direct cross-border and cross regional cooperation forms have been formed.

Quanzhou economic circles stressed that under the new normal economic situation, no one can be independent. Therefore, precise cooperation and innovation are particularly important.

It has been revealed that whether the Korean Pavilion is landing or the innovation alliance of infant and child industry has been established, it is indispensable for enterprises to participate actively and promote the government.

"In April this year, Jinjiang organized a visit to Japan and South Korea to carry out industrial resources docking such as fashion design, intelligent manufacturing and market channels."

Relevant sources said that this led directly to the first appearance of the "Shoe Expo" Korean Pavilion and the docking and cooperation of many enterprises in the later stage.

"A total of 9 spring companies are accompanying them, and a number of enterprises have initially established cooperation intentions."

Relevant personages revealed that during the discussion with Korean sports industry professionals, the two sides made a deep discussion on the "docking Korean football, free fight, go and other sports resources" to help the development of sports industry in Jinjiang.

This time, many Korean design teams have been involved in the "Strait cup Industrial Design Competition", which is issuing the solicitation order, and many Korean designers have expressed their desire to start their business.

The St. Valentine's company and the company also carried out in-depth exchanges and initial intentions with Korean related companies and enterprises on outsourcing of design services.

During the period in Japan, Mei umbrella company made preliminary contact with the Japanese company on the outsourcing of intelligent technology in Jinjiang factory. Kai Jia company also carried out a deep communication with the company on investment cooperation in intelligent manufacturing system.

The "going out" survey makes the overseas industrial gathering area understand the local industrial advantages of Jinjiang, Quanzhou, which can be described as precision marketing.

The personage emphasizes, more valuable is to promote a lot of overseas cooperation and interactive docking, attracting the precise input of local design and intelligent production capacity.

Soon, the South Korean group came to Jinjiang to hold a joint venture with more than 20 enterprises in the design resource exchange of Korea. At present, we have known the company of San Fei, Mingwei, Jiali, good neighbor and Dieter to cooperate with the Korean design company in designing business.

In view of the superior productivity of sporting goods, many companies have also established contacts with the famous outdoor brand blackyak bryak company of Korea.

In terms of intelligent manufacturing, according to the latest information feedback, the headquarters of Jinjiang has asked the company to go to Jinjiang again in the near future to participate in the intelligent upgrading and upgrading project of Jinjiang footwear, food and umbrella production line, and to build an intelligent manufacturing system integration project with the equipment manufacturing enterprises in Jinjiang, and further discuss with Jinjiang related institutions for the training of skilled manufacturing talents.

"We initially reached a cooperation intention with the Korea free fight Association and Daegu weiqi association to open the free boxing arena and set up an education course for infants and young children in the Jiali baby Industrial Park."

Xu Qinghai said that a lot of Korean sporting goods will also be held in Jinjiang to buy the seafood Museum, to find more convenient channels for customers to find their customers directly.