The Platform For Designers To Dream Of Taking Off

Wu Xuekai: creating sweet dreams for Chinese designers

Wu Xuekai, who founded Zhuo brand for many years, met China by chance. Designer The development of Haining Leather City, which has a deep understanding, is a hit and fall. It creates the original spanlation platform for designers. This is a fragrance for designers to raise their dreams. It is a stage for them to show themselves and grow continuously, and it is also a window for them to open up channels.

Create "original spanlation" and let dreams come true.

"To be a brand that can represent your style and personality" is a dream that many designers dream of. But most of the designers are visual animals of images, and fine stitches are their thinking faces. Even though we know a little about channel construction and business thinking, we are at the end of it. This is not only the confusion of Wu Xuekai, the winner of Chinese fashion design, but also the confusion of many designers at the moment.

In recent years, fashion designers springing up need different platforms to carry their dreams.

Wu Xuekai, who founded Zhuo Yu brand for many years, met with the Haining leather city which had a deep understanding of the development of Chinese designers.

From the source, spanlation is the idea of the original spanlation platform. Thought is stronger than anything else. This era needs independent thinking and true spirit. The original spanlation integrates the concept of fashion in life and art into Chinese cultural genes, and makes it return to people's life through innovation.

Wu Xuekai hopes that designers should have independent thinking and style, and have the ability to talk with the market and consumers. The original spanlation platform is a just judge.

It is Wu Xuekai's wish to make designer brand grow and develop better. It is also Haining. Leatherwear The desire of the city and the original spanlation platform. In the future, the original spanlation platform will open more physical stores online, while developing online, walking on two legs is the real sustainable development. An investment fund will also be set up to give support to some outstanding young designers in all aspects of capital and so on. The economic foundation determines the superstructure.

They hope to set up brand innovation fund in the future, not only to invest in brands and designers, but also to build brand ecosystem with industrial resources and platform resources. In Wu Xuekai's view, the original spanlation is not only a commercial platform, but also a platform for brand innovation and industrial innovation. We can fully tap the power of innovation, control innovation costs, and better serve enterprises and consumers.

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"You" is responsible for focusing on designing "I" responsible for channel management.

The seeds of fashion can really germinate, blossom and bear fruit in China, and it is inseparable from the hard work of Chinese designers. Wu Xuekai has long been the mainstay of fashion circles since winning the Golden Summit Award. He has gone through the road that young designers have not seen, and has seen the scenery that young designers have not seen before. He has deep insights whether it is the accumulation of design experience or the cognition of consumers.

Any brand and designer, the market is always an insuperable measure. Wu Xuekai hopes to be able to face the market with the designers, serve the consumers well, and condense the wisdom he has experienced into the execution power of the original spanlation team, constantly optimize and upgrade, and produce more value. He said: "China's Fashion industry The group is full of wisdom and creativity, and uncompromising spirit. We imagine that it was worth looking forward to a few years ago. This expectation stems from the wisdom and perseverence of industrial personnel.

The present and future of the business model of integrated platform for designers

The traditional clothing market channel is only the process management of "enter, sell, store". The traditional business mode can not be separated from brand operation, agents, franchisees, and so on, regardless of brand, agent or channel business. Today, this traditional business model is just a matter of time.

In Wu Xuekai's view, "the cost of traditional business models is high and the channel cycle is long, which is not conducive to the growth of designers. The future business model will be a win-win ecosystem.

Now, after the 70 and 80's return to the rhythm of family life, clothing Consumption is moving towards refinement and upgrading. After 90, it has become the main force of consumption, including the whole manufacturing fashion group. The appearance and ecology of Chinese brands have also undergone profound changes. "The new generation of designers created a new aesthetic logic, so that consumers can adapt to the new aesthetic logic." Wu Xuekai saw independent thoughts and attitudes from the new generation designers.

Wu Xuekai said frankly, the designer's brand and platform will be fully developed and developed in these years. "At present, many department stores and shopping mall have established their own buyer team, and have begun to build a win-win and mutually beneficial cooperation mode with the brand. Therefore, from the commercial side, the brand end, the design side, or the supply side, are thinking about a win-win ecosystem, the industry has also undergone a qualitative change.

The subversion and rise of any business model need to undergo a long run in and exploration. In Wu Xuekai's mind, "how to build an ecosystem, control costs, and provide better services to consumers is the biggest challenge at present, and the construction of the system needs two or three years of growth." After that, designer brand will bloom in every corner of department store and shopping mall, instead of traditional brand.

When it comes to the future of designer integration platform, Wu Xuekai believes that when sharing the collaborative economy on the world stage, maybe everyone can become designer and net red, and grasp the right of fashion discourse in a short time, thus forming a new business mode and format. But no matter how the market and environment change, the pace of innovation, people's understanding of design and design will not change the support of people's lives. So I want to build a good platform to really achieve some brands.

To sum up, the future is the era of resource reconfiguration, mutual benefit and win-win, rather than the era of a person or an enterprise. It is the purpose of the original spanlation platform to maximize the interests of consumers and customers and quantify service values.