South Korea'S Cultural And Creative Industry Pavilion Project Needs To Burst New Energy.

When it comes to industry alliance, it seems that everyone is not new.

Previously, from the design field to the shoe and clothing industry, the slogan of "alliance" has been put forward one after another, but the pformation of efficiency has not been seen at all.

At present, the industrial alliances that have already achieved initial success mainly include Shishi's "Amoy Factory Alliance". They assemble the local advantage manufacturing enterprises and the Ali platform docking sales channels, become the many OEM brand foundry bases, and the Quanzhou happiness online shop, which is based on the product sales gathering area formed by the happy street, and groped out the online entrance of "Fujian commodities exchange", and strives to build a collection platform for the whole industry chain.

Whether it is the Korean Pavilion that is landing, or the innovation alliance of infant and child industry, it is indispensable for enterprises to take part in the initiative and guide the government.

According to the relevant person in charge of the Jinjiang Municipal Bureau of letters, the industry has formed a consensus on the construction of the alliance. However, due to the lack of reference to the existing successful mode, the relevant agencies have been unable to start because of their intention to operate.

After the successful establishment of Jinjiang baby industry innovation alliance, we can put it into practice.

It is solidified and then promoted in the whole city.

The role of the alliance is reflected in three aspects. First of all, in the process of R & D, the entity office area will be landed, and the online and offline parallel approach will be applied to build a fusion platform for outstanding design teams, research institutes and Jinjiang baby products enterprises.

"Our platform is free of charge to the products hall, including South Korea and other places. The future is not just to achieve the goal of selling" good foreign goods "at home, but more importantly, we want to take this window to include Korea and other countries and regions.

Bring in. "

Xu Qinghai said, in addition, they will synchronize the development of online design and manufacturing integration B2B platform, attracting European, Japanese, Korean and domestic excellent baby products designers to register and register regularly, and update the design of baby products regularly based on registered online designers, for registration, communication and ordering of online baby products enterprises in Jinjiang.

At the same time, registered baby products enterprises in Jinjiang can also publish the design requirements of baby products online, and sign up for online designer service outsourcing.

Secondly, in the manufacturing process, we will promote resource sharing and product complementarity among alliance members through multiple channels.

Specifically, the Jinjiang baby industry alliance will initiate the purchase of one or two overseas brands, and regularly take crowdsourcing mode, entrust the design and development of new baby products suitable for the design and design team of the online B2B platform and design team to adapt to brand positioning. Then OEM will be sent to the members of the alliance to produce the products. The products will be sold through the alliance's manufacturing and distribution docking platform to the B2B platform and the Jinjiang purchase platform. The sales team will be sold by the customer team of the baby industry, creating the customer space, and the offline distribution team of the domestic offline companies. Finally, a huge unified production capacity will be built.

In addition, they will be unified with the German bv inspection and certification company, the Hongkong its testing and certification company, the European SGS testing and certification company, the German Rhine TUV testing and certification company, the China Inspection and Certification Group and other international mutual accreditation accreditation bodies. The training of certification professional knowledge for the members of the alliance will be carried out, and the members of the alliance will be contacted with the inspection standards and requirements of the overseas buyers, and the plant rectification and production control improvement will be carried out to get through the alliance members' foreign trade channels.

"

The exhibition center is positioned as the exhibition hall of the union members. The baby industry industry park will organize the on-site buyers and online distributors to regularly observe and docking the site. The enterprises can use the baby industry culture park to provide shelving products uniformly, and organize the exhibition special items from the actual needs.

The children's brand exhibition center will also reserve the corresponding space for the new product launches and investment promotion meetings of the members of the alliance.

She also said that the annual regular sale of baby products fair was planned.

"Finally, in the marketing process, we focus on building the" five one ".

Chen Yijuan, the responsible person, said, "the five ones" are: 1 baby products display centers, 1 professional exhibition of baby products, 1 professional exhibition of domestic and foreign children, Jinjiang baby industry professional exhibition hall, 1 baby industry B2B vertical platform, 1 create customer space.

In the exhibition center, the maternal and infant life hall will focus on the o2o line experience hall, with both offline experience and distribution function.

1 children's children's professional exhibition pavilions at home and abroad are sponsored by the Jinjiang baby industry alliance. Every year, the League organizes various overseas exhibitions to enhance the awareness of overseas customers for the Jinjiang baby industrial Corps. On the vertical platform of baby industry B2B, they will introduce the vertical platform of baby industry B2B, and realize the distribution of Jinjiang baby products with one button, so that Jinjiang baby products can be quickly landed everywhere in the world without restriction of time and space.

The creation of creative space relies on the already completed pformation of the Creative Park base to further hatch all kinds of related start-up companies.