Quanzhou Brand Looks After Campus Sports, Actively Layout Student Market.

Youth soccer is considered to be a potential development in campus sports. market 。

In May 6th, the general office of the State Council issued the opinions on strengthening the school sports to promote the all-round development of students' physical and mental health, and made a comprehensive arrangement for promoting the reform and development of school sports and strengthening school sports. In the industry view, the introduction of "opinion" will further promote the development of campus sports.

In fact, in view of campus sports market, including youth sports events, Quanzhou sporting goods enterprises have already quickened the pace of layout, and strive to eat the big cake of campus sports.

Advance layout and train future consumers

How big is the market space of campus sports? According to the available data, as of 2014, the number of students in China was over 300 million, of which about 25 million 477 thousand were college students, which is similar to that of the United States. The huge student population is the prerequisite for the commercialization of Campus sports.

It is understood that NCAA is the most successful Campus Sports Association in commercial operation. Its revenue in fiscal year 2015 is close to US $1 billion. Brand value Compared with fans group, professional sports league matches. From this perspective, once the potential commercial value of campus sports in China is fully excavated, the prospect is very broad.

With the help of the capital market, the great bird has been actively organizing the campus sports in China since the beginning of 2015. At present, it has established three joint ventures with the Chinese University Sports Association, the China Middle School Sports Association, the tiger culture (Shanghai) cultural spanmission Limited by Share Ltd, etc., involving all aspects of campus sports copyright, operation, broadcasting and broking. Among them, Kang Pai, established with general association and tiger pun, specializes in campus events. The Chinese University marathon League, the campus cup, the seven person Soccer League of Chinese University Students and the 3 to 3 Basketball League of the national college students have been launched in many universities across the country.

Previously, XTEP, 31st degree and Jordan were married to the National Youth Games, the World University Games and the Chinese university sports meet respectively. In an interview with the media, the responsible person said that while developing itself, he has always been very concerned about the development of campus sports. Sponsoring world-class competitions related to youth groups has an important role in promoting the popularity of the youth sports market.

"Brand initiative to intervene in the youth market, coupled with professional endorsement in the field of sports equipment, will soon drive this part of the population's demand for products, and will also promote the brand recognition of young people and promote related sales." Hou Lidong, the industry insider, said that sports brand is more important for the layout of the campus sports market, and it is more important to cultivate the cognition of the future main consumer groups for the brand.

School football field is full of smoke.

In addition to sponsoring youth competitions and running campus events, youth soccer is considered to be one of the most potential market segments in campus sports, and has become one of the most exciting battlefields.

Last October, Anta announced that "just playing football" strategy, officially entered the football market, hand in hand Hengda football school, Jiangsu Sports Bureau, Shuhua company and famous football players, through the event organization, youth players training, coaches training, promote the long-term healthy development of Chinese youth football.

Behind Anta's "just to play" football strategy, there are four major plans, including sports, coaches, equipment and venues. On the one hand, the Jiangsu Youth Football League plan will be jointly implemented with the Jiangsu Sports Bureau, and more than 200 thousand games will be held. On the other hand, it will become a strategic partner with Hengda football school, providing professional football match equipment for Hengda football school, and four youth youth soccer training each year. In addition, by collecting the footage data of over 16000 teenagers in China, professional football shoes, which are most suitable for Chinese teenager foot type, are built, and cooperate with Shu Hua to launch site construction, build and promote cage soccer, and solve the current situation of insufficient football venues in China.

Coincidentally, in April of this year, XTEP also issued a comprehensive football strategy - the "edge plan". The goal is to serve 5 million young football players nationwide in five years and become the leader of Chinese football. brand 。 In order to increase the popularity of XTEP football products in the target group of students, XTEP has not only sponsored the "XTEP China University Football League" and "XTEP China University Futsal League", but also increased its sponsorship to the China high school football league, serving nearly twenty thousand contestants every year.

Similarly, football brand Carle also signed a strategic cooperation agreement with the U17 echelon of Hengda Taobao club in Guangzhou to jointly train Chinese football reserve talents and conduct in-depth cooperation with Fujian provincial campus football to provide equipment support for all campus football lecturers.