Why Can A Pair Of Boots Cost 1 Million 680 Thousand Yuan?

If women always wear a pair of shoes in their shoe cupboards, then a woman who loves beauty passes through a special exhibition of shoes, and she sees the bright eyes.

Do not move.

On the 18 day, on the theme day event of the Museum of Wuhou Temple, "56 nationalities 56 pairs of shoes" Wen Chuang special exhibition just appeared.

The popularity of people.

Luyu Chen used to wear one of them.

The event will cost more than ten thousand yuan.

First, don't be too expensive. There are also a pair of "national wonderful" high boots priced up to 1 million 680 thousand yuan, it will be state-level non heritage items Shu embroidery needles show the most incisive, 56 peoples can find their own cultural essence.

The "national wonderful" boots are priced at 1 million 680 thousand, and the cultural symbols of the 56 nations are in it.

Three pairs of women's boots in the Sichuan pavilion are photographed at the Shenzhen Museum of Arts.

Luyu Chen wore these "100 years of good luck" to attend the event.

Why can a pair of boots cost 1 million 680 thousand yuan? How does traditional Chinese culture go on fashion show? Chen Xiaoli, the marketing department, responded: "creativity is exquisite, craft is exquisite, craftsman spirit, and the three are indispensable."

1 million 680 thousand yuan high boots, originating from the silk road.

The "high boots" placed in the glass window of the Sichuan pavilion have become the "Darling" of focusing on flash lamps at the Shenzhen Fair held recently.

Their design style is simple and yet fashionable. "National splendid" can be found on the cultural symbols of 56 peoples. "Silk Road is bright", with Bell and leather hoof to reproduce the style of the ancient gang. "Flowers and flowers" are embroidered with more than 2500 SWAROVSKI crystals into a silk road.

When the "Chinese style" women's shoes were just on the stage, visitors were photographing with glasses on the windows.

These three pairs of women's boots are not only amazing, but also shocking: the heels of ten centimeters high, the boots of 1 meters high, and the most expensive pair is as high as 1 million 680 thousand yuan! After the inquiry, the exclamation is amazed: "such a high boots, such an expensive price! What kind of women can wear these shoes?"

Chen Xiaoli said with laughter, "curious babies" are coming from the public. Besides asking the price, we are more interested in the embroidery craft on high boots.

She told reporters that these three "Silk Road" series of high boots were not achieved overnight, but the core team composed of more than 20 people took 3 months to reclaim the creativity of the South Silk Road harvest.

From Chengdu, they traveled through Qionglai, Ya'an, Panzhihua and Dali. They visited historic sites, museums, visited artisans, and drew inspiration from national culture, folk crafts and historical stories.

For example, in Liangshan, they see the Yi nationality who can sing and dance. They often wear the patterns of flickers and horns on their skirts. After visiting Jabama, the provincial heritage of the Yi ethnic group, they know that the Yi people are most keen on red, yellow and black, so they use the three colors to design the flicker pattern and embroider them on the vamp to represent the Yi people.

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375 color lines, drawing national cultural symbols.

Looking closely at these "national wonderful", you can find the cultural symbols of each nation on the vamp: golden dragon symbolizes the Han nationality, the sheep head represents the Qiang, the Salar camel, the Russian polar bear...

However, this pair of high boots is not only a "mad animal city", but also a "migration map" of the Hani nationality.

After returning from the Silk Road, the design team first went to see the cultural scholars, to understand the essence of the 56 nations' culture, together with the thousand year old Shu embroidery process, and dozens of embroidered nangs went into the "craftsmen spirit" in March. The tall boots finally came into reality from the design draft.

375 kinds of color lines, 56 kinds of non heritage Shu embroidery needles, including dozens of sharp embroidery lines, brocade brocade, ten thousand characters chrysanthemum brocade, Dan Jinqian brocade and so on, are displayed on the 1.2 meter high boots.

More than 20 people composed of the design team, the smallest of the post-90s, the largest in the 7th of the year.

One designer revealed that when they want to make such a pair of practical and ornamental boots, the first difficulty is how to choose symbols of each ethnic culture.

The process of selection is not only the re learning of national culture and art, but also the two creation of aesthetic elements of national life.

The myths and legends of ethnic minorities have wings for their imagination.

For example, they listen to the Miao nationality's story about "mother butterfly" and get many creative inspiration from them.

A huge maple tree gave birth to a beautiful butterfly, a butterfly and a bubble in the river. So it gave birth to twelve eggs, but mother butterfly did not hatch. She asked a bird named "Yu Yu" to hatch.

Thus, the twelve brothers, Jiang Yang, dragon, elephant and buffalo, were born. The mother butterfly became the founder of the Miao people.

The "Butterfly" symbol was determined. Embroidered mother used a variety of Shu embroidery needles, double sided embroidery is one of them, which has butterflies on wings.

Stars love beauty shoes, Chinese culture ascends fashion show.

Don't think traditional craft is very earth. Making women's shoes an international "Sichuan Hermes" has always been Chen Xiaoli's goal.

In 2011, Mrs. Blair, the former Prime Minister of the United Kingdom, customised the "Metamorphosis" of shoes. In 2013, the woman first boarded the international fashion week in London, and appeared in World Expo, Milan in 2015. The shoes from Sichuan were leveraged to a larger international market, with overseas orders exceeding ten million a year.

A pair of beautiful shoes that draw oriental charm and show "walking art" are of course favored by female stars.

In 2013, Luyu Chen, a female anchor, was once present in a "100 year old" woman's shoes. The price was only ten thousand yuan.

Venus and Xu Gehui also love "Sichuan made" women's shoes. They display Shu Xiu's intangible heritage in more literary and artistic occasions.

Tian Shaoxi, a professor at Shenzhen University, went to college in Chengdu to teach national and folk arts and crafts in the information age.

When he saw these valuable national wonderful days, he sighed repeatedly.

For this design scholar, "these shoes absorb the essence of Shu embroidery, and have a large number of national elements. It has gone beyond the practical category and has become a high-end custom made art."

How to protect non heritage, so that folk crafts will not be lost? Tian Tian Xi has been thinking.

In his view, the strategy of "walking on two legs" from the Sichuan company is worth promoting: one is facing the general public, with the help of the Internet platform marketing volume, the other is high-end customization, facing the international fashion show, attracting more attention with the benefits of celebrity stars.