Gao Dun Village: The Leader Of Women'S Shoes Industry

The year before last, the Shimen town of Tongxiang was the China Light Industry Federation and China.

The association grants "China".

The title of "famous town".

In Shimen, leather shoes occupy 20% of the country's market.

There are more than 600 large and small shoe companies gathered here, from raw materials to finished products, and have formed a complete industrial chain of leather women's shoes.

Jinhui, Tongxiang

Limited company is one of them, the enterprise is specialized in women's shoes raw and auxiliary materials and sole production enterprises.

In the past, the enterprise was a self-employed person with an annual output value of one million yuan. After restructuring into an enterprise, the annual output value increased by 15% to 20%, and the annual output value has reached 30 million yuan.

Although it is good to catch up with the big tree backed by Shimen, the growth of an enterprise can not be separated from its own efforts.

Jinhui, head of shoe material, Zhang Xiaoping said: "we have grown up to date relying on quality and credibility. This is also the connotation of Shimen's" golden signboard ".

Gao Dun village women's shoes industry "guide"

Shimen women's shoes have more than 30 years of development history. At present, Shimen's Tongxiang shoes manufacturing industry has ranked Wenzhou, Chengdu and Guangzhou, ranking fourth in the country.

The total area of Gao Dun village is 3.83 square kilometers.

There are more than 100 large and small shoemaking enterprises in the village. They are known as "leather shoes villages".

In 2008, Gao Dun village set up the first pioneer park for farmers in Tongxiang, Tongxiang City, Gao Dun peasant shoe business pioneer park, where Jinhui shoes are located.

Zhang Xiaoping told reporters that the manufacture of women's shoes in Gao Dun village originated from village run enterprises, but due to various reasons, the village run enterprises went bankrupt and the skilled workers in the factory could only go home for farming.

In 2005, the shoe enterprises of Gao Dun village began to develop in a large scale.

"At that time, I started self-management, mainly to produce all kinds of raw and auxiliary materials for shoes."

Zhang Xiaoping said.

In the village of Gao Dun, Zhang Xiaoping has another status, namely the Secretary of the general Party branch of Gao Dun village.

Although the village shoe factory was closed down, there were still many skilled workers in the village.

In 2008, in order to encourage villagers to open factories and run enterprises, Zhang Xiaoping proposed the creation of "peasant shoes business pioneer park" and won the support of villagers.

Because of the low threshold of leather shoes industry, in 2010, Zhang Xiaoping launched a "Gang of one" gang activities, and the village soon set off a boom in doing business.

Zhang Xiaoping also pformed his own self-employed into an enterprise in this period, and established the Tongxiang Jinhui shoe material Co., Ltd., and the products also expanded from raw materials to sole making.

"In the past, our annual sales volume was $6 million, and now the annual sales volume has reached 30 million yuan."

Zhang Xiaoping said that after "one enterprise pformation", he has a large variety of businesses and a large business scale.

Quality and credibility

Encourage shoe enterprises to become bigger and stronger

Zhang Xiaoping said frankly, Jinhui shoe material is an ordinary member of Shimen women's shoes.

Compared with other footwear industrial bases, the footwear enterprises of Shimen town have obvious technical and productivity advantages in processing and manufacturing, especially in the speed of women's shoes shipping.

Why is the delivery speed fast? The shoe companies rely on credit.

In Shimen, customers have second days to deliver goods on the same day.

"Once we received a customer order, we need 1000 pairs of soles on the first day and second days for shipment."

Zhang Xiaoping said, this is the trust of our customers, and we must abide by our commitments.

That night, Jinhui shoes material workers worked overtime to produce 1000 pairs of soles.

Good commercial reputation has set up the bridge for the leather shoes to the national market.

"Now our business is growing at a rate of 15% to 20% every year. Last year, the tax revenue was about 1 million yuan."

Zhang Xiaoping said.

In addition to the importance of reputation, Shimen women's shoes also have a notable feature, that is, shoemaking technology has always maintained the advanced domestic level, fashionable and fashionable, and has been favored by businessmen everywhere.

"Like Jinhui, we have not only hired our own designers, but we have to study and inspect several big shoe bases every year to keep our products at the forefront."

Zhang Xiaoping said.

And in terms of quality control, there is also a leather shoe and fur Research Institute in Jiaxing, which specializes in sampling inspection and testing of products, so as to ensure the quality of products.

With the growth of enterprises, Zhang Xiaoping also has his own ideas. After that, he will create his own brand products, do well in supporting production, and develop to large-scale enterprises.