How To Change Ideas And Speed Up Pformation And Upgrading?

Jilong Town, located in the southeast of the new Dayawan new area, is the national key town and the central town of Guangdong Province, and was managed in the provincial technical innovation professional town in April 2012.

The total land area of the town is 125 square kilometers, the built-up area of the town is 8 square kilometers, the area is broad, the total population is more than 160 thousand, and the rural and foreign labor force is abundant.

The first town in 1981.

Since the establishment of the shoemaking industry, the footwear industry has been developing rapidly, and now the shoe making industry has been the leader and shoe material processing.

The local industrial system of plastics, hardware, paper packaging and other industries.

According to statistics, in recent years, the gross domestic product (GDP) of the whole town is about about 4000000000 yuan, the industrial output value is about 11 billion yuan, the output value of footwear industry is about 10 billion 400 million yuan, the annual output of shoes is more than 400 million pairs, and the employees are about 110 thousand.

Impression of Jilong

Impression 1

Non polluting shoe materials will gradually replace traditional shoe materials.

Walking into the workshop of Changhua company, the machine is roaring and a busy production scene.

Every year, 800 tons of non-woven fabrics are produced and processed here, and then pported to the domestic and overseas production line of shoe making.

This was founded in 2000.

The enterprise, from the initial 15 people and a production line, has developed into 12 domestic production lines, including domestic advanced port Bao, fiber in Bao and non-woven fabrics, and at the same time, it has gathered more than 100 managerial personnel, high skilled technicians and high-quality staff in Guangdong province.

The financial turmoil in 2008 caused many enterprises to suffer heavy losses.

However, Chang Hua became more and more brave and the output increased year by year.

"We rely on product quality, price advantage and technological renewal."

The person in charge said.

In the company's hot melt adhesive workshop, the latest research and development results of the company, namely, the hot melt adhesive shoe material, are being tested here.

"This kind of shoe material does not need glue, it is very environmental protection, mainly used for domestic high-end shoe manufacturing enterprises."

The owner of the enterprise said that this non polluting shoe material will gradually replace the traditional shoe materials such as Hong Bao.

Impression 2

The first footwear group explores pformation and upgrading

Hundreds of square meters of workshop, two production lines, hundreds of workers......

This is the finished workshop of Huidong Yulun shoe industry Co., Ltd.

The company was founded in 1995. At the beginning, it was a small factory with only a few dozen workers and handicraft shops. It has developed to a modern shoe factory with more than 20000 square meters, 3 production lines, and a large footwear enterprise certified by ISO9001 international quality management system.

In 2010, Yunshun company combined with other large shoe materials, packaging, trade and other enterprises to set up the first shoe industry group of Huidong County, the Guangdong fragrant shoes Limited by Share Ltd, to further enhance the R & D capability of enterprises, enhance product competitiveness, expand sales channels and improve after-sales services, and promote the development of footwear cluster.

At present, Xiang AI company is exploring the way of pformation and upgrading.

Journalist observation

Talent shortage restricts Jilong shoe industry to become bigger and stronger

In the early 80s of last century, a Lee Hong Kong businessman took the shoe making techniques and equipment that he learned in Hongkong and returned to his hometown to start his first handicraft workshop.

At that time, the shoemaking technology was relatively simple, and after the workers had mastered the whole shoemaking process, they started another private and private shoe factory.

Since then, the development of Jilong shoe industry has mushroomed.

Today, every household factory in Jilong town has been built into a shoe market. It has formed a local industrial system with shoes making industry as the leader, shoes processing, leather plastic, hardware, paper packaging and other industries.

According to the head of Jilong Town, about 1/3 of China's shoes are produced in Guangdong, 1/3 of Guangdong's women's shoes are from Huidong, while Huidong's women's shoes are mainly produced in Jihuang district.

Jilong town shoe factory and related production and operation units have developed to more than 2000, with more than 100 production lines and 110 thousand employees.

At present, the whole town has cultivated 1 well-known trademarks, 5 national exemption products, 6 famous brand products and 7 famous trademarks.

"But at present, the brand of women who are famous in the whole country is still very few."

The head of Jilong town said with regret.

According to the analysis of the industry, the development route of Jilong shoe industry has been dominated by partial production, such as OEM processing, foreign trade orders and so on. Its development is also directly developing from the three stages of manual workshop - water production - export trade, and thus missed the best time to create the main brand.

In addition, talent shortage is also one of the bottlenecks restricting the development of Jilong shoe industry.

In an interview, reporters found that many shoe companies were complaining about the difficulty of recruiting talents, especially the high-end talents in brand marketing management.

{page_break}

How to change ideas and speed up pformation and upgrading?

At present, Jilong town is starting from the construction of soft and hard environment, and is committed to improving the carrying capacity of towns and the development potential of footwear industry.

In terms of hard environment construction, we should start with strengthening infrastructure construction, improving environmental sanitation, traffic conditions and technical support.

The construction of the eastern section of the North Ring Road, the two North Road, the Jilong River and the Kao Zhou ocean comprehensive improvement project will be launched in a comprehensive way, and the construction of the new Jiyan highway, the Han Tong to Xiao Tun section of the G324 line and the Nanshan Forest Park will be started. At that time, the urban road network structure will be further widened and the urban development environment improved.

At the same time, Jilong town is in the process of building a creative industrial park for women's shoes. The first phase is to focus on the construction of the Chinese women's shoes production base, the fashionable women's shoes culture hall, and to start the implementation of the footwear industry tourism project, and strive to promote the brand pformation and upgrading of the footwear industry on the basis of promoting the "win win" situation of promoting the brand and selling products, providing consumers with real benefits, promoting the diversified development of the tourism industry and enhancing the image of the town.

In terms of soft environment construction, Jilong town actively strives for the support of the central town, and implements the support plan for enterprise growth conscientiously, assisting enterprises to strive for preferential policies such as taxation and finance, and speeding up the development of enterprises' Tuen Tuan development and the "pformation of enterprises" and "small promotion rules", and guides enterprises to strengthen technological and design innovation, enhance brand awareness and enhance market competitiveness.

Jilong town official also said that Jilong will vigorously promote the development of e-commerce in footwear industry, and guide footwear enterprises to develop domestic and export markets with the help of Taobao, Jingdong, Alibaba and other platforms, and take the construction of the training base of Min Zhou e-commerce as the starting point, to build the Taobao village into a Taobao village integrating shoe industry research and development, attracting investment and e-commerce.

Number 2015

400 million pairs of shoes and 8 billion 900 million output value

In 2015, the gross domestic product of Jilong town was 4 billion 391 million yuan, an increase of 14% over the same period last year. The added value of industrial added value above designated size was 864 million yuan, an increase of 28.2% over the same period last year. The turnover of wholesale and retail accommodation and catering businesses above designated size was 1 billion 130 million yuan, an increase of 29.5% compared with the same period last year. The fixed assets investment was 1 billion 409 million yuan, up 31.2% over the same period last year, and the tax revenue was 123 million yuan.

Footwear industry: in 2015, 402 million pairs of shoes were produced in the whole town, the output value of footwear industry was 8 billion 960 million yuan, and the added value of industrial products above designated size was 864 million yuan, an increase of 28.2% over the same period last year.