Urban Outfitters Sales Rose In The First Quarter With Satisfactory Results.

The revival of cheap fashion may not be easy.

The Urban Outfitters, which has been sluggish, has shown a profitable side in its recently released first quarter earnings report, which makes Free People, which has just become a popular fried chicken.

It is reported that in the first quarter ended April 30, 2016,

Net profit recorded a 9.8% decline, diluted earnings per share of $0.25, and market expectations are basically flat.

Urban Outfitters sales rose in the first quarter

In addition, the group's income in the first quarter was $763 million, of which Urban Outfitters, which has been a disadvantaged brand, contributed a total of 299 million to the group in the first quarter of 39.2%.

In contrast, the net sales of Free People, which accounted for only 19% of the total in the quarter, totaled 145 million US dollars, were significantly less.

However, the stock price of Urban Outfitters fell by 3.34% on the same day, so the closing price was $24.59.

The group said

This season's performance is very disappointing, because the Free People this season's discount intensity is cautious, causes the brand stock pressure to be too big.

But for the Urban Outfitters's performance, the group said it would continue to attract young people's attention through reform programmes such as response to the trend and shortening the design cycle.