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    Trend Forecast Analysis Of Future Retailing Industry

    2016/5/24 9:42:00 97

    Fashion TrendsRetail IndustryTrend Forecast AnalysisPhysical StoresRental BrandsOperators

    We are in a new era of retail, and the development of business models is changing rapidly, far beyond the control of people.

    At present, under the retail line

    Fashion trend

    It's not important. It's important to predict the future.

    Recently, the nineteenth international business forum hosted by the international business technology magazine was hosted by the Shanghai Municipal Commerce Commission and Shanghai Foreign Experts Bureau. The international business forum was held in Shanghai.

    This business forum takes the theme of "consumption upgrading and urban business" as the theme, focusing on the three sub themes of "new consumption concept, new mode", "supply side structural reform, business innovation" and "urban business modernization and internationalization". It studies and explores the promotion of urban consumption competitiveness, and further builds agglomeration, prosperity and convenience of urban commerce, forming a new consumption pattern that is prosperous, prosperous, convenient for people, open and innovative, and wisdom led, and creates an international metropolis with strong comprehensive consumption and leading the world consumption trends and ideas.

    A research report released by an international well-known shopping center operator, Sai Tin Group, "how can we buy now: that future?" was released at the nineteenth International Business Forum.

    According to the report, based on the survey of 13 thousand US and UK consumers, and integrating the opinions of industry experts and trend observers, we will focus on some future retail trends.

    According to the report, the future shop is "a retail classroom, a place to increase the real experience, and a business mode of renting and selling."

    Trend 1: Leasing instead of buying

    In the past few years, we have witnessed the rapid rise of fast fashion and discarding fashion, but the speed of fast fashion is still not fast enough.

    Today's consumers don't want to update their wardrobe in a few weeks, but update it daily, in a convenient and inexpensive way.

    In this era of opportunities and challenges, this demand will no longer be a dream.

    Earlier, there was already similar.

    New retail mode

    It appears.

    This mode is based on the "rent" rather than the "buy" way, and gets the desired product when it needs it.

    A few years ago, a number of such rental brands emerged, such as RenttheRunway and GirlMeetsDressandVinted.

    At present, some of them are still in operation, while others are unfortunate, because this requires online booking - online booking means waiting and only for special occasions.

    In the future, this trend will change from online to online and offline parallel stage, and the use of norms and audience will be wider.

    The reason for spreading to the bottom line is that most people are still consuming in physical stores. 3/4 of the respondents said they still want to touch, perceive and use products in the physical store.

    And some newly rising tenancy.

    brand

    They are also more willing to choose physical stores.

    For example, the mini fashion bar (MiniFashionBar) of Pimkie brand chose to open a hotel in Antwerp, Belgium.

    Tourists can rent the clothes suitable for their journey here, and do not have to place orders online or wait for delivery.


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