Second Hand Luxury Goods Have Surrounded A Group Of Young People Who Yearn For Money But Have No Money.

Have you ever wondered what the meaning of websites that sell second-hand clothes and bags is? Even if people are willing to pay a lower price to enjoy an expensive luxury, the existence of second-hand websites may make people abandon the purchase of a full price product for luxury goods companies, especially for those who are merely greedy for brand names and have insufficient financial resources.

We may never think.

To a certain extent, it depends on the information that the secondary market can give, but according to the recent Glossy website report, this argument was established.

Second hand channels are providing valuable insights for luxury brands, which not only enable brands to understand customers better, but also to understand retailers better.

Second hand channels often choose the mode of electricity supplier, which can break the limitation of the source of goods.

It is because people working in this field have luxury goods in all parts of the world, and they often know more about the whole luxury market than stores.

A luxury online consignment shop called The RealReal said that when it started working with retailers, retailers were very inconsistent with consignment and secondhand. But after a while, retailers' attitude reversed. They said, "we have to cooperate with you. We just don't know how to cooperate."

Retailers in retail outlets have finally discovered that secondhand is the guarantee for luxuries.

In essence, they are protecting the heritage of luxury brands.

Generally speaking, luxury goods in second hand shops have legal proof. Compared with the flooded fake market, well documented second-hand websites and stores can better confirm the value of the brand, and they can even re introduce the consumers into the genuine shop.

Of course, some people will worry that the wear and tear of goods and electricity providers will damage the image of the brand, but the appeal to the young customers is concealing some of the shortcomings compared with the hypocrisy and misty brand image.

In Europe and America, there is a complete system for the recycling of second-hand goods, and the customers of second-hand goods are relatively stable. A large proportion of them are young people.

Because there is not enough financial resources to buy positive prices and sniff at fake products, young people will love the entry-level goods in the secondary market.

In addition, luxury goods can put buyers and sellers in the same basket through the secondary market.

Those who sell second-hand luxury goods are basically customers who have direct contact with the brand. This is interesting. Brands find that these people will buy the new bag again after they sell the old goods.

Such a cycle keeps the buying cycle decreasing. This is exactly what luxury brands love to see.

Therefore, even if there are problems in the secondary market such as supervision, fashion houses still keep a close eye on them. They even think of recycling old bags and making a retro series to grab the business.

In recent years, many second-hand entrepreneurial websites have mushroomed, such as Tradesy, Vestiaire Collective, ThredUP and so on.

"The secondary market has made consumers spend more money in stores.

When a person knows she can sell her secondhand goods, she is willing to pay a little more premium.

Tradesy's CEO Tracy DiNunzio said such consumption patterns had been hidden in the second-hand market and were not discovered by brands.

By collecting data from major brands and their customers, the second hand luxury websites have become as forward-looking as think tanks.

They even began to provide some advisory services to the major brands. The RealReal even launched the annual report, which said that the most popular brands in the secondary market were Chanel, Celine, Hermes, Cartier, Louis Vuitton and Prada, which sell quickly and well.

And brand in the secondary market often with the brand itself.

It is positively related.

In recent years, for example, The RealReal and Vestiaire Collective have witnessed the revival of Gucci.

The RealReal's report has witnessed a 60% increase in Gucci revenue after Alessandro Michele took over, which changed the list of popular brands in the secondary market.

"Two years ago, we did not sell Gucci, simply because their predecessors were not so good."

Wainwright said to Glossy.

Now, the brand has returned to its peak. In Vestiaire Collective, Gucci has quickly become the top five brand on the second hand list. This is undoubtedly proving that when a designer is good enough, it will not only affect the mainstream channel revenue of the fashion house, but also affect the hidden.

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