Ma Redefined Alibaba: Making It Difficult For The World To Do Business

On May 25th, Alibaba group released its annual report on fiscal year 2016 (2015.4.1-2016.3.31).

In reviewing the past year's business development and performance, this annual report first disclosed that the Alibaba clearly positioned itself as a provider of future commercial infrastructure and injected a new connotation into the mission of "let the world have no difficulty in doing business".

It is worth noting that this annual report highlights the four major businesses that Ali is fully developing: the communization and content of e-commerce, business empowerment, cloud computing business and mobile media entertainment platform.

The promotion of these four businesses is expected to turn into the four major new bursts of Ali's future.

The annual report shows that

Three main businesses have been formed: core business, cloud computing and mobile media entertainment platform, and a large number of innovative businesses such as leisure fish, nail and YunOS have emerged.

At the same time, Ali has been expanding to the areas of finance, logistics and local life through three ant partners, the ant clothing, the rookie network and the word of mouth.

Alibaba Group continues to serve the global 2 billion consumers and 10 million enterprises as a long-term strategic goal. Through the "six expansion and one forever", we will firmly implement the three big group strategies of globalization, rural development, big data and cloud computing.

Ali has crossed two milestones in the past fiscal year, and the turnover of retail platform has exceeded 3 trillion, reaching 3 trillion and 92 billion yuan, becoming the largest mobile economic entity in the world.

Annual revenue exceeded 100 billion yuan, and the growth momentum led BAT.

In a year, Ali's active customers surged 73 million, to 423 million, mobile monthly active users reached 410 million, mobile GMV accounted for 73% of the total GMV, and announced the complete success of mobile pformation.

Cloud computing took off and grew by 138% throughout the year, with over 50 paid customers, covering a wide range of industries from Internet Co to large state-owned enterprises.

In addition, through acquisition integration and self change, Ali has built UC mobile media matrix composed of High German, Youku potatoes and Ali mothers, and developed content platform Ali pictures, Ali music and Ali sports.

Since 2015, community-based and content oriented has become the clear direction of Ali's electricity supplier.

In the annual report, the Alibaba specifically showed to Wall Street how to pform the world's largest commodity market "omnipotent Taobao" into a community-based consumer interaction platform and super consumer media.

Taobao mobile fully excavated the characteristics of mobile Internet, through Taobao headlines, data personalized recommendation, community, micro Amoy and other tools, so that consumers fully interact, so that businesses become the largest content producer.

At the same time, Alibaba is also rapidly applying new technologies to make content production more diverse, and the interaction between consumers and businesses is smoother.

Over the past three months, Taobao Mobile has continuously launched live video and VR experience.

A single star broadcast, sold tens of thousands of lipsticks, harvested the expected results.

As Ali CEO Zhang Yong said, the electricity supplier has moved from operating goods to operating content, and then touches the crowd with content as a link, gets consumers, and finally becomes a member.

Since 2015, Ali has set the energy business as one of the key policies of the group.

The annual report shows that Alibaba is moving beyond the paction itself, providing broader value to businesses on the retail platform.

In order to promote business success, Ali provides inventory and order management tools and financing services to make the supply chain more flexible.

By developing more powerful wireless store management and multimedia content tools, businesses can get more consumers, and help businesses retain more members through communication tools and CRM tools. The "thousand faces and thousands of faces" will soon enable platform businesses to have data insight that only large enterprises can enjoy in the past.

In the process of cooperation between giants such as Procter & Gamble and Starbucks, Ali is no longer regarded as merely an electronic business platform for improving the efficiency of commodity circulation. It is also a booster for an enterprise to build brands and launch operations, gain positions for users and retain users, help them raise the ratio of input to output of marketing, and further explore the path of full channel retailing.

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Ali layout 7 years of cloud computing, in the last fiscal year to take off.

According to IDC data, Ali cloud has become the largest public cloud provider in China, providing cloud services to start-ups, big companies and government agencies.

Ali cloud currently has 2 million 300 thousand customers, including more than 500 thousand paid users, covering a wide range of fields, from 12306, micro-blog, Chinese Academy of Sciences Beijing Genome Research Institute to Sinopec, BYD and CCTV.

At the beginning of double eleven, the peak order processing capacity supported by Ali cloud has reached 140 thousand strokes per second, showing the reliability and scalability of the platform.

In 2015, Alibaba group announced the strategic capital increase of Ali yuan 6 billion yuan, and vigorously promoted the globalization of Ali cloud.

Previously, Ali cloud has set up data centers in the United States, Hongkong and Singapore, and plans to expand in Japan, Europe and the Middle East in the future.

Deutsche Bank predicts that in 2019, Ali cloud's annual revenue will reach 67 billion 700 million yuan (US $10 billion 600 million), which means Ali cloud is emerging as Ali.

Besides, there is another pillar business.

In 2015, Ali completed the UCWeb media (hatching Shenma search and UC headlines), Youku privatization, change Ali mother's three major campaigns.

The accession of the three big plates helped Alibaba, which once lacked mobile media assets, initially formed a mobile media and entertainment platform combining content production, multi screen distribution and content realisation.

UCWeb has more than 400 million monthly active users worldwide. StatCounter data shows that this is the world's second largest mobile browser after Google Chrome. Shenma search has become China's second largest mobile search engine, and the average daily exposure of UC headlines exceeds 6 billion times.

Youku potatoes, a newly joined Ali family, has 344 million months of active users at the PC end. It has 167 million monthly active users in the mobile terminal. In March this year, the total time of users' stay in Youku app exceeded 2 billion 900 million hours.

In the era of digital entertainment, content and channels are indispensable. Ali has synchronized the layout of entertainment content ecology. In 2015, Ali pictures completed a round of HK $12 billion 100 million financing. Ali also formed Ali music and Ali sports. In the process of moving from real object to virtual goods, Ali Li striving to create or acquire a large number of high-quality IP, and build a mobile media and entertainment platform driven by big data, production and operation of high quality IP, and through multi screen distribution.

The annual report shows that Alibaba is showing its strong confidence in China's new economy and its strong interest in China's service industry driven by consumption and technology through the vigorous pace of investment, so as to get rid of Wall Street's worries about China's economy.

In 2015, big data driven intelligent logistics platform rookie network completed a new round of financing, valuing nearly 50 billion yuan.

In the area of domestic life, Ali and ants jointly invested 6 billion yuan in the word of mouth network in 2015, and jointly invested $1 billion 250 million in starving. They had a takeaway distribution network covering 300 cities and 50 million users.

This series of investments began to establish a deep local life layout for Alibaba, and promoted Alibaba to upgrade from the electricity supplier to the new economy to build infrastructure. The use of the Internet changed the way of sales, marketing and operation of enterprises.

In the strategic part of the annual report, the Alibaba strategy is parsed as "six expansion, one all the time": Ali will expand active user scale and wallet share by developing more regions, improving user experience, increasing new products and services; Ali will expand to service and digital entertainment products, including health care and local life services on the basis of physical e-commerce; and rely on new technologies, data marketing and online and offline integration to continue to expand their success on the Ali platform; Ali will further expand the leadership position of the mobile terminal; Ali will continue to expand the use of cloud computing and large data in its own business development and service customers.

Finally, Alibaba will always lead the innovation of products and technologies, and assume the obsolescence.

And the industrial value chain's subversive.