Can Internet + Create A "Core" For The Apparel Industry?

Online or offline integration or future development.

As the 2016 Jiangnan international fashion week and the seventeenth Changshu

The first session of the first Internet innovation and entrepreneurship conference of Kuncheng lake was held in Changshu on the theme of "integration of peers and create the future".

Compared with the fashion show of the fashion week, many small and medium-sized clothing enterprises in Changshu are facing the new normal development of the structural adjustment of the textile and garment industry. They are planning how to load the "Internet +" fashion core and realize their own innovation and upgrading.

"Touches" rate is very high, but really understand.

"Not much"

According to Alibaba's e-commerce development index, Changshu ranked ten strong counties in China's electricity business in three, three, 2013, 2014 and 2015 years.

In the list of the 50 most active counties in 2015, Changshu ranked seventh, and ranked first in Jiangsu province.

In terms of figures, there are many entrepreneurs in Changshu who are engaged in "touches", and this is mainly due to the large number of garment producers and sellers in Changshu's urban area.

According to the statistics of Changshou City's business department, at present, the contact rate of more than 30 thousand traditional merchants in Changshu clothing city has reached 60%, and 80% of e-commerce providers in Changshou City are clustered in the garment city area.

But touching the net does not mean innovation and upgrading.

"The textile and garment industry in Changshu is a big industry of 100 billion scale. It is not easy to do this.

However, with the further integration of economic internationalization, the pressure of pformation and upgrading of Changshu's textile and garment industry is also increasingly apparent, especially in the outdated thinking, lack of innovation, and lack of resultant force in each battle.

It can not be said that in Taobao and Tmall shop, it is already "Internet +" innovation, that is just to inventory.

An expert attending the innovation and entrepreneurship conference said in an interview that the Changshu textile and garment industry has formed a relatively complete industrial chain, but many small and medium enterprises still remain in the shallow level of processing trade.

In the same industry, the market competition and the market disorder caused by imitation, as well as the satisfaction of traditional management and marketing mode, lack of R & D and innovation thinking, always slow the pace of development. Many of them have struggled to survive.

Subversion innovation, personalized customization can also roll out big snowballs.

Cheap has been the biggest competitive advantage of small and medium-sized garment processing enterprises in Changshu. In the past time, it has attracted many domestic and foreign orders by virtue of this advantage. But now, in the face of changing market, the advantages accumulated over the years are weakening.

Faced with the challenge, a batch of traditional clothing enterprises in Changshu changed their thinking and carried the core of "Internet +", which really opened the way of Internet development combining production with electric business.

Star shops such as "Rong Mei", "Buyi legend", "foreign trade king", "Grapefruit beauty clothing" and other annual sales of more than 100 million yuan have emerged.

Among them, located in Yushan Town, Suzhou Hayes Rong Mei Trading Co., Ltd., relying on the "Internet + clothing industry", set up a set of old models to subvert the raw materials processing of small and medium-sized garment enterprises.

From the beginning of the establishment of the "Rong Mei", all the garments produced are sold on the Internet. Every new item, the company will make a pre-sale through the online shop, and then judge the popularity of the product according to the data of "one product's browsing and collecting and snapping up".

The person in charge said that the data collected on these websites can not only determine the quantity of the products, but also can continuously improve the styles and materials of the garments according to the feedback from the buyers, and launch the products that are more popular with the market at the fastest speed.

It is reported that through the "Internet + clothing industry" innovation mode, Rong Mei has accumulated "250 thousand sticky user groups", with more than 1500 new clothes coming out every year, with an average of 4 to 5 new items per day, with more than 10 million garments sold annually, and 95% of the sold products, known as "God shops".

Online and offline must not be isolated, integrated development or future road.

Compared with traditional textile and garment manufacturing industry, fashion industry, which is closely linked to "Internet +" creativity, is still at a slow start in Changshu's textile and clothing city.

In this fashion week "Jiangnan weaving" keynote forum, experts attending the meeting unanimously pointed out that integration and innovation is the hope road of textile and garment industry under the new normal economic situation.

According to statistics, at present, there are about 34000 garment suppliers in Changshu, and the Kuncheng Lake textile and garment e-commerce Industrial Park, which is mainly built in China Service Electric Park, Mocheng Electric Park and High-tech Zone Business Park, is now put into operation and will provide many small and medium-sized garment enterprises.

The introduction of basic services.

Among them, the online integration platform, which is set up in the park for Changshu's textile and garment industry, is also formally launched on the "Changshu clothing online".

"I was the Alibaba panoramas that joined the Hai Yu online business park in the past year. Through this online platform, the way out for the enterprise's products has been well solved."

The head of a traditional clothing enterprise in Changshu told reporters in an interview with the forum that a small and medium-sized enterprise like him had the requirements of clothing design and proofing, and was able to receive orders in small quantities flexibly, which was in line with the requirements of network sales.

But this is just the first step on the Internet plus. In the future, he will consider the gradual pfer of customers who have been accumulated over the years to the Internet.

At the same time, when the online business is relatively mature, the growth of the line is also necessary. "Online and offline can not be completely isolated. Under the offline production line sales, the only way for the future development of garment enterprises is innovation and integration."