Choose What Kind Of Net Red Cooperation Can Play Any New Tricks.

For a brand, it is imperative to promote the use of net red. For a young brand, it is not the more fans and more famous celebrities, the publicity effect will be better. Then, how to choose a net red cooperation, so that brand publicity is in place and cost-effective?

It has been suggested that it is better to cooperate with the red guys in the professional field with less than 100 thousand of the fans, because their fans may be more precise in terms of brand names.

Using net red promotion

There are such companies that offer an attractive brand and then converge in all fields to spread the brand through their way of life.

Brand name: PR

Net red business

Net red electricity supplier is the most common way of net red cash realization: a net red, a shop, net red through the strength of fans to promote and let fans pay.

Using net red logic consumption two yuan PR is a brand founded by super corn in 2015. It is not only a clothing company, but also a "PR star" Pan entertainment platform with content as king and using fan economy to pform IP into a hat dress. It is shown as follows: it is different from the production cycle of other garments during the quarterly iteration. "PR" makes product iteration according to a IP, and on this basis, it keeps IP's continuity and delicacy, so as to attract fans continuously.

Joint design is the core of the "PR" business model. Every product is the result of the combined efforts of illustrators, designers and fans.

In terms of operation and promotion, unlike the net Hong Kong electricity supplier, general net Hong is an independent IP at the front desk. "

It is the KOL platform for aggregated net red.

Representative case: like Han company

Zhang Da Yi

Talking about the net red business, almost everyone will mention Zhang Dayi. She is a typical success case of the net red business. The company pushed her fans from hundreds of thousands to millions. It is said that a batch of more than 5000 products will be "seconds light" by customers in 2 seconds.

In the "2016 China electricity supplier Reds big data report", Zhang Dayi is in the TOP3, and other Only Anna, LinForeverGirl, Tikilee, Alu, Xiao Yi, Sydney and the US and American de Xia Xia followed.

Representative case: Tsiu Su, Hangzhou

Net red clothing brand business

(the whole name of Hangzhou's Agel Ecommerce Ltd is founded in 2013. Its main business is to tailor personal dress brands for Internet Celebrities and star entertainers, and sell clothing and clothing through Taobao and other e-commerce platforms. The main brands include VCRUAN, greasy baby custom, durian home, rabbit custom, EZ14, Cao Lu home, OMG, UUJULY, MDM, Mao hare, Prince Hani of Little Britain, and summer of foam (Tmall self shop).

Recently, ray media intends to invest in 30 million companies that make personal clothing brand for "net red".

Representative case: "net red incubator"

In 2015, Xu Zihan quit his job and set up a net red incubator company with two partners.

They have signed more than a dozen "red nets" with travel labels, fitness clubs, school buildings and fashion labels.

After signing the contract, the company is not only responsible for the operation of their accounts, but also helps them to take up advertising endorsements, brand activities, and even connect with the Internet TV and film production groups.

Among them, the most mature industry chain is to help "net red" to create its own clothing brand, and realize the realization of "fan base" through e-commerce.

Big companies try to "net red economy".

Under the current situation of net red economy, many large companies have begun to test the water network red economy mode.

Just how effective it is, is not known.

Brand name: Metersbonwe

Borrow the idea of "wonderful flower" to play net red

Many people in the industry know that the United States has spent 50 million of its resources on the famous self-made variety "wonderful flower". It has set up the "wonderful flower" area on fan APP, showing all the styling of the players, and has more interaction with the program itself.

The purpose of this behavior is to make use of the advantage of "wonderful flower" to attract network red or influential people to enter.