Gucci'S New CEO Marco Bizzarri: Vows To Be The Best In The Industry.

Recently, Italy financial media Il Sole 24 Ore gave an exclusive interview to Gucci's CEO Marco Bizzarri.

At present, the whole luxury industry is in an extremely difficult period, but

Gucci has done better than its peers and has begun to regain market share.

Referring to the performance of Gucci Gucci in the first quarter of this year, Marco Bizzarri, who took office for 18 months, said that the brand recovery has just begun.

Revenue declined for two consecutive years, Gucci

The former CEO Patrizio di Marco and the former creative director Frida Giannini husband and wife were both fired, while Kering SA (KER.PA), a group of luxury goods, senior high fashion and leather goods department President Marco Bizzarri replaced the Patrizio Marco position.

Under the combination of Marco Bizzarri & Alessandro Michele, Gucci Gucci recorded its first revenue growth in three years in fiscal year 2015, and by the first quarter of 2016, with the growth of zero growth and negative growth of many competitors, Gucci Gucci has become the best luxury brand.

For more than two years ago, the worst performing brand is so counter attack. Marco Bizzarri said that the secret is to create "demand" and understand the trend after 12 months or even 18 months.

He also said that

Real creativity is needed, not simple fashion.

Gucci

Alessandro Michele, a new creative director, has made great changes to the brand over the past year, daring to subvert its predecessor's tough style, blending fuzzy gender or gender design into the brand, and daring to use colors and patterns in clothing and handbag accessories to make the industry's eyes and ears new.

According to the data, Gucci Gucci recorded an increase of 3.1% in the first quarter of March 31, 2016, and its main competitor.

The LVMH SE group's leather fashion department has zero growth in the first quarter, while the French brand Dior also has nothing to do in the first quarter, while the British brand.

Plc recorded 5% major setbacks.

It is second only to the French luxury group Herm s International SCA (HRMS.PA), Hermes international, which has a 6.2% increase in the first quarter.

For the performance of Gucci Gucci in the first quarter,

Affirming the efforts of the team and full of confidence, it has just begun for the recovery of the brand.

On the one hand, although Alessandro Michele has been in office for over a year, its leading products are still less than a year old, and consumers also need time to perceive and appreciate the changes in brand positioning.

For the top of the annual income of about 4 billion euros

How can a brand achieve a reversal in a year and a half? Marco Bizzarri said that in the past five years, in fact, the brand has lost its market share and status due to the decline in revenues in 2013 and 2014. What he first did was to restore the enthusiasm of all levels of the brand, so that all employees could rediscover their self-esteem, not to feel that they were smart, but to find out the opportunities for employees to express themselves and realize themselves at all levels.

According to media data, Gucci Gucci currently has about 11000 employees.

Marco Bizzarri says that he and Alessandro Michele are complementary to each other in professional aspects, but the foundation of everyone's work is respect. This is also the culture of the brand that he brings to him after he takes office. If he recognizes a person, he should believe and respect him, because no matter anyone can make mistakes.

Therefore, Marco Bizzarri said that he and Alessandro Michele are particularly good at listening, including the opinions of all employees, from factories to offices, from designers to every department in the laboratory.

At present, leather products are still the main source of income for Gucci Gucci, which accounts for about 57% of the total, while the income share of shoes is 14% and 11% comes from fashion.

Marco Bizzarri admitted that leather products still had the highest profits, but he said that brands could not just see profits, shoes, fashion, men's categories and women's categories, which are very important, because it can make brands and consumers have strong ties.

For the improvement of Gucci Gucci,

There is still much work to do, and the supply chain of leather products is being improved. It will be more rooted in Tuscany. Besides, Marco Bizzarri indicates that there is room for improvement in the new time of the product, and the concept of Alessandro Michele design style is also updated.

Gucci is part of its current focus.