Taiping Bird Is Joining Hands With Wanda And Ali Music To Move Towards A New Future.

Ningbo Taiping bird dress held the "20th anniversary media conference of Rong Ping Bird Pacific" in Shanghai. The chairman Zhang Jiangping put forward the whole line iteration plan for products, channels and marketing in the next few years.

It is learnt that in order to cater for the needs of young users, Taiping bird clothing has added more fashionable DNA to its products, from product design and development, commodity planning, to the use of flexible supply chain, so as to design and develop into young people's activities.

In addition, the Pacific bird will also formally test the water cross border electricity supplier, and create a full channel to achieve the goal of the same line, the same price and the simultaneous sale on the same line as soon as possible.

It is understood that Taiping bird clothing has now formed a comprehensive "four wheel drive" channel layout for electric business, urban complex, street stores and department stores. By the end of 2015, the number of shops under the Pacific bird reached 3794, and the marketing network covered 31 provinces and autonomous regions.

Among them, in June this year, Taiping bird and Disney authorized cooperation series invited fashion designer Han Huo Huo to participate in the design, according to Taiping bird revealed that this is the first time Han Huo Huo participated in the design of a dress.

At the same time, Taiping began to explore cooperation with international fashion resources. In addition to its participation in the French Alexis Mabille, the Pacific bird's menswear and the famous florist Thierry Boutemy have been working together in the upcoming 2016 autumn and winter series.

Prior to this, Thierry Boutemy worked with Lanvin, Dries Van Noten and Viktor&Rolf, Dior and other famous designers and brands.

On the channel, Zhang Jiangping revealed that

It will form strategic cooperation with Wanda Group, and the first collection shop will open in Wanda Plaza.

"We will take a certain concept and style as the main line, and select the product lines that are in line with the theme of many brands in Taiping bird's banner. They will be displayed and sold in the same store, with brand selection and merchandise matching, so as to facilitate consumers' purchase and meet the needs of consumers with personalized services," Zhang Jiangping said.

However, what caused the outside concern is that Taiping bird launched the "Taiping bird theme song" innovatively, and was created by Mo Yanlin, a gold medals.

Zhang Jiangping said that the future will be a series of fashion entertainment cooperation with ALI music, Sina entertainment and other channels, including Ali music as the first platform of the Taiping bird theme song, while Ali music will also provide for the Pacific bird.

Shop music solution, while the Pacific bird will access the whole entertainment system of Ali planet.

According to the data provided by Taiping bird, the retail sales of Taiping bird clothing street and department store continued to grow in 2015. Its retail sales in the shopping center opened up from 484 million 330 thousand yuan in 2012 to 1 billion 931 million 470 thousand yuan in 2015, with an average annual compound growth rate of 58.6%.

In the electricity supplier business, 2015

The retail sales amounted to 1 billion 100 million yuan, accounting for 12% of the total retail sales of brand clothing, and the compound growth rate of 2013 to 2015 was 65%.

On 2015 double eleven, the five major brands of Taiping bird clothing broke through 383 million yuan sales, compared with the 260 million double eleven single day turnover in 2014, an increase of 47.3% over the same period. The Pacific bird's single brand reached 194 million yuan. Over 24 hours, more than 70 million consumers became Taiping bird users, with an average sale of 14 clothes per second, and wireless terminal pactions accounted for more than 80%.

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Wei Fu you take the initiative to create "China's first fashion brand".