China Leather Association And Jingdong Cooperate To Promote Quality Upgrading Of Leather Industry In China

Recently, the China Leather Association and Jingdong signed a strategic cooperation agreement in Beijing. They will jointly select high-quality businesses and high quality leather products for consumers, enhance the consumer experience and create a comfortable consumption environment through the marking of "real leather logo" to promote the quality maintenance and upgrading of China leather industry.

According to the contents of the agreement, Jingdong will cooperate with China Leather Association to conduct leather products for clothing, shoes, bags and other items on Jingdong platform. Dermal marker "Marking", at the same time, hand in hand to the consumer science popularization leather professional knowledge, advocate healthy leather products consumption concept.

Su Chaoying, director of the China Leather Association, said that leather products, such as "genuine leather marks", show that the product is made of natural head leather, with good quality and a better after-sales service system. The use of leather labels should be strictly examined by China Leather Association to ensure product quality. At present, the real leather logo has become an excellent enterprise group with 465 enterprises and 508 brands. In 1994, the China Leather Association registered the "genuine leather logo" certification mark at the Trademark Office of the State Administration for Industry and commerce. The "genuine leather logo" has been registered internationally in 18 countries and regions overseas as one of the first certification marks in China. The logo is used to prove natural leather. Fur Its products are suitable for shoes, bags, garments and other leather (fur) products made of natural leather and fur.

It is reported that Jingdong will cooperate with China Leather Association to set up "Jingdong mall leather product quality business quality alliance". On the Jingdong platform, the "genuine leather logo" certified products will be displayed on the page through the China Leather Association's "genuine leather logo" to facilitate consumers' choice. In addition, Jingdong will also gather all the products approved by the "genuine leather logo", open the "leather Museum" and other special area pages, and promote the continuous improvement of product quality, and improve the whole industry from the production end. Product quality 。

Su Chaoying, chairman of the China Leather Association, said that the conclusion of the cooperation framework agreement marks the formal opening of substantive cooperation between the two sides, which is of great significance for creating a healthy environment for China's online consumption, promoting integrity management, promoting domestic brands and stimulating terminal consumption. The ultimate benefit will be the vast number of consumers and many high-quality brands. Next, the two sides will actively strive to build and build a new platform for cooperation and development, and enhance the level and level of cooperation in resource utilization and whole process services, so as to provide more valuable services to consumers and businesses.

Xin Li Jun, vice president of Jingdong group and President of apparel business department of Jingdong mall, said that the strategic cooperation between Jingdong and China Leather Association marked the further efforts of Jingdong in the field of quality control. In the future, Jingdong will continue to strengthen the quality assurance system through all aspects of the business process, and continue to create a safe and safe shopping environment for consumers with high quality products and services.

The China Leather Association was founded in 1988. It is a national industry organization in the leather industry across regions, across departments and regardless of economic nature. With more than 1300 member units, it has extensive influence in the leather industry.