Kenya, The Most Powerful Country In The World, Has To Speak For Its Own Running Shoes.

Why do 45 million people in Kenya run so well?

Kenya's high altitude, local diet habits, children often run to school and other reasons, together to create a running Kenya people.

But a more common view is that this is related to the genes of Kenya people, that is, talent. Of course, we can not deny their efforts in a difficult environment.

However, as the overlord of long-distance running, Kenya's sports equipment market has been occupied by foreign brands for a long time.

Some footwear brands, including Bata in Switzerland and New Wide in Taiwan, are sold in Kenya, but they do not have a professional sports shoe manufacturer.

Now, two local entrepreneurs in Kenya are about to build the first pair of running shoes made in Kenya.

Kenya entrepreneur Navalayo Osembo and Weldon Kennedy, an American entrepreneur who did business there, founded a professional sports shoe manufacturer called Enda last year.

Enda comes from Kenya's local language, meaning "run".

Osembo said that in view of Kenya's influence in long-distance running, their goal is to create a way to benefit their country in running industry, especially in the economic aspect.

At present,

The first generation of running shoes, the Enda Iten, has been designed, and has been raised in the crowd raising website Kickstarter.

The brand logo is a spear, which matches the national flag of Kenya, symbolizing the freedom of this country.

At the same time, the running shoes currently have three colors, green, red and black, which are also consistent with the colors of the national flag.

It can also be seen that the national will of Kenya's first pair of local made running shoes.

Enda not only wants to sell its own running shoes in Africa, but also has greater ambitions -- the US market.

According to Enda research, the cost of professional running shoes in the United States is generally between $100 and $125 per person, and its relatively cheap market pricing will be very competitive.

At the same time, taking into account the "African Growth and Opportunity Plan" (AGOA) signed by the United States and 40 African countries, these shoes can enjoy preferential tax exemption from import duties.

It is understood that most of the Enda running shoes come from China.

The provider is the United States.

Manufacturer Jones & Vining, and final assembly was completed in Kenya.

If all the chips are successful, Iten will start production in September, and the price is about $100.

Enda hopes to spread Kenya's real culture through running shoes and change people's stereotypes about Kenya, and let them realize that there are more than just "runners, wild animals and poor". There are also design, technology and innovation.

From the point of view of Iten design, the vamp is made of Kenya's traditional fabric and beaded pattern, and the mesh design makes the shoes have good air permeability.

At the same time, Iten combines the advantages of general sports shoes and running shoes to make shoes look neither too thin nor heavy.

The heel of the shoe is 21mm and the thickness of the front sole is 17mm. The thickness difference between the front and back 4mm can get a similar experience with barefoot running.

Such a design can be used not only for daily training, but also for athletes to maintain the fastest pace in competitions.

The sole of Iten is made of full rubber, which helps to control running rhythm and provide protection for both feet.

The rubber sole and vamp are lightly netted, making the shoes only 7.91 ounces (about 224 grams).

In addition, the design of the toe widening has created more space for the little toes, while Zhang Kaineng has better comfort when running the toes.

The heel design of this shoe is inspired by the famous East African Rift Valley, and the "Harambee" printed on the sole is the motto of Kenya countries, meaning "working together".

In addition, there are 12 slashes on the outside of the rubber base, in memory of the independence of the African country in December 12th 1963.