What Sparks Can Fashion Circles And E-Commerce Circles Create When They Work Together?

On the 30th, the Internet fashion The signing ceremony of strategic cooperation between China and South Korea enterprises that attracted the attention of the business circle, e-commerce circle and entertainment circle is slowly starting in Seoul, South Korea. Party A: J-ONE, a well-known Korean cultural industry company PARTNERS， One is a well-known e-commerce group in China -- Handu Clothing House 。

　　 The Chinese market, the key place for Korean fashion

　　J-ONE PARTNERS is a cultural industry company approved by the Korean government and invested by GCODYLIFE Industry Co., Ltd. in 2012. At present, the company has 6 first-line artists, including Zheng Xiaen, and more than 20 second line actors. It has successfully held several special concerts and participated in the investment of more than a dozen TV series, which has a high recognition in the Korean entertainment industry.

However, Li Zaihua, president of J-ONE PARTNERS, believes that the company's success in the Korean entertainment industry is not enough to highlight J-ONE PARTNERS' overall strength, his goal is to lead J-ONE into China's entertainment and cultural industries market "In recent years, with the popularity of the Korean Wave throughout Asia, more and more Chinese young people have begun to pay more attention to South Korea's performance and cultural industry. The popularity of movies and TV plays such as You from the Stars, Descendants of the Sun in China also makes us realize that if Korean artists want to further develop, the Chinese market is an indispensable highland."

　　 Handu Clothing House, a legend of Korean fashion trend

Compared with the well-known economic companies like SM and YG, J-ONE PARTNERS has less influence in China. Therefore, if J-ONE's artists, performance goods and fashion products want to enter the Internet entertainment consumption market in China, they need a strong partner to push them. Han Du Yi She is just this partner.

Handu Clothing House, the largest Internet brand ecological operation group in China, started its business with Hanfeng fast fashion clothing, including HSTYLE AMH、 Nearly 40 fashion brands including Minnie Haru. Previously, Han Duyishe has signed first-line Korean artists such as Korean superstar Jeon Ji hyun, Asian goddess Park Shin hye, and new generation male god Changxu, and has received many exclusive interviews and intensive reports from SBS TV and other Korean media, which is quite famous in the Korean performing arts. Lee Jae hwa said, "The Korean fashion industry and the performing arts industry have always been looking forward to Handu Clothing House. It is enough to call it a legend that a Chinese Internet company can undertake the trend and fashion power of the whole country."

Previously, the senior management of Handu Yishe had had positive interaction with President Lee Jae hwa. The two sides had co hosted the Korean Wave Star Golf Charity Contest, and invited Quan Renze, the actor who played the father of Lieutenant Liu in "Descendants of the Sun", and Zheng Baoshi, the actor who has won various Korean art awards for many times, and other performers to participate, The grand prize prize of the competition was donated to the public welfare project of Handu Clothing House Infinite Blossom.

　　 Contracting to realize cross-border communication of fashion products and content

In April this year, Handu Yishe also officially launched its Internet brand precision communication organization - Handu Media, which is determined to be a hot creative business, content manufacturer and brand communicator of Internet brands. All these have further contributed to the development of Handu Yishe and J-ONE PARTNERS' deep cooperation.

"With the strong Internet brand communication and operation capability of Handu Yishe, we believe that our artists and our fashion products can quickly penetrate into China's entertainment and consumer market," said Li Zaihua.

Handu Clothing House, which always values "company media", always takes "content production" as an important way of brand building. While persisting in improving product quality and service quality, we constantly strengthen brand personalization and increase brand tonality through celebrity endorsement, online celebrity support, and marketing planning aimed at spreading brand concepts and fashion propositions. By signing a contract, Handu Yishe can strengthen the in-depth cooperation with Korean culture companies in content production, and can also expand the publicity channels of Handu Yishe brand between China and South Korea, so as to achieve cross-cultural communication of the brand.

Zhao Yingguang, founder of Handu Yishe E-commerce Group, said, "This time J-ONE The signing of PARTNERS is just the beginning of the integration of Handu Clothing House with Korean entertainment and fashion industries. In the future, we will undertake Korean cultural industries more comprehensively. At the same time, we also hope that through our own efforts, we can deliver more and better Chinese products and cultural concepts to South Korea and become an important bridge for economic and cultural exchanges between China and South Korea. "

Zheng Xiaen, an artist of J-ONE PARTNERS, is currently participating in the recording of "Wild America and West" program of Zhejiang Satellite TV

At the signing ceremony, Korean star Yin Haiying, image ambassador of Korean Model Association Zheng Xiaen and other performers attended to celebrate Handu Clothing House and J-ONE PARTNERS reached a memorandum of cooperation. At the same time, Handu Clothing House also invited Korean artists to attend the celebration of the tenth anniversary of the Group, and took this opportunity to strengthen communication and exchange with the Korean cultural industry, performing arts resources, model brokerage and other fields, so as to further enhance the Korean fashion attribute and international influence of Handu Clothing House.