Why Is France Paris Still In The "Fashion Boss" Position This Year?

Not long ago, a company in Silicon Valley released the world in 2015.

Industry data model.

This model collects data based on factors such as economic strength, fashion industry chain, shopping environment, logistics and pportation, payment and financial settlement, as well as media influence and the fashion of the people.

Referring to the 2015 fashion industry data model, Paris, France, is still in the "fashion boss" position this year.

As we all know, French love romance and wear.

According to statistics, more than 160 thousand of French fashion practitioners generate 35 billion euros per year.

France ranks first in 3 fashion areas: perfume and cosmetics, advanced.

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Clothing and premium jewelry account for 43% of the total annual expenditure on consumer goods in France.

So what are the advantages of the French fashion industry that supports these proud figures? Compared with other fashion powers, what are the places that Chinese businessmen should learn from and learn from? Let's listen to several Chinese teachers and designers who have studied or worked in French fashion circles.

Advantage 1: the policy protection system of fashion industry is sound.

"France is the country that established the policy protection system of fashion industry earlier. A sound and systematic system ensures the healthy operation of the French fashion industry chain."

Yang Hui, a lecturer in fashion communication in Beijing Institute Of Fashion Technology, who studied in France and worked in local fashion companies, told reporters that before the 1970s, the world's fashion industry was basically operated by the French rules of the game.

The French government is deeply involved in the fashion industry, and the government has become the main promoter of the French fashion industry.

Every year, at the high fashion week dinner organized by the French High Fashion Association, French presidents, ministers and so on are regular customers.

There are quite a lot of fashion industry segments in France, and their responsibilities are very broad.

The most influential among them is the French High Fashion Association, which has the most powerful power in the French fashion industry.

In France, every link of product design, production and sales is subordinate to different sub sectors, and the management is carried out according to the copyright protection policies and technical process standards promulgated by the trade associations.

If the system is violated, the French high fashion association can exercise the right to arbitrate.

This is the unique feature of the French fashion industry organization. "

Yang Hui said.

In addition, various trade associations will also strive for legitimate work rights and interests of fashion practitioners through public relations, negotiation and consultation, so as to ensure their reasonable hours and corresponding remuneration.

Yang Hui told reporters: "in China, there are many people who call themselves" advanced custom fashion designers ". There are also many enterprises who call themselves" high fashion brands ".

In France, there is a strict examination and approval mechanism for the definition of the two.

The logo of "high fashion" is protected by law in France.

The ad hoc committee of the French Ministry of industry promulgates laws and regulations annually to promulgate the brand that has been approved to enter, and other unauthorized brands can not be used without authorization.

"Moreover, all these high fashion brands should take part in the annual re examination, and if they do not meet the relevant requirements, they will then withdraw."

Yang Hui said.

It is reported that "advanced custom designer" is also a legally registered and protected name, only members of the "French fashion alliance" can be used.

Moreover, "in France, the brand can not arrange the time of sale at will."

Yang Hui told reporters: "I believe that the standardization and institutionalization of price fluctuations are the most important factors to protect the interests of fashion industry.

We can see in China that for price war, there is often a vicious competition among brands.

In order to promote sales, many Chinese brands have launched discount sales activities, seriously disrupting market order.

In France, the sale price of brand is basically in the hands of the government, and the discount time is strictly in accordance with the time stipulated by the government. No brand can be promoted without authorization.

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Advantage two: "made in France" requires pure blood.

"The most proud of the French is the pure French" made in France "quality.

Yang Hui said.

As we all know, French fashion originates from the aristocratic court. "Made in France" puts the quality of palace class Seiko in the first place.

It is reported that the French Ministry of industry has a standing strategic committee running a company called "fashion bank", which is co chaired by the chief executive of Dior and Hermes, which mainly subsidized and rewarded the adherence and innovation of the "French made" quality of the handicraftsmen.

For Hermes, for its 100 years of unique skills handed down in France, Hermes did not produce mass production, nor moved the factory out of the country. Instead, it actively expanded the factory in France to hire and train young artisans.

Iran, a journalist's friend, worked in the women's clothing department of spring department store in Paris, France. She told reporters: "in France, the bags of Hermes Kelly series and the series of Birkin are basically made by a craftsman, each of which contains the first letter of the craftsman's name."

Its exquisite production process and follow-up services make the price high and must be booked beforehand. Sometimes it will take several years to buy it.

The high standards and strict requirements for quality come from the self-discipline consciousness of the French people. They admire the craftsman spirit and respect and treat the artisans very well.

"The French fashion industry is very thin and independent.

In Paris, there are many kinds of advanced handicraft workshops, including embroidery workshops, feather workshops and button workshops.

These workshops are basically family heritage, in order to protect France's top hand craftsmanship.

In China, there are few independent studios like this.

Yang Hui told reporters.

Zoe, a student who once studied in ESMOD school in Paris, has heard such a story: "Chanel has its own shoe shoemaker. When it comes to the design stage of each season's fashion show, an old shoemaker walks from his shoe store to Chanel company to work with the designer.

He has been on this fixed route for nearly 50 years.

Designers always let fitting models wear new clothes that are newly sewn and wait for the old shoemaker to come.

"I worked in a luxury company for a period of time," she told reporters. "There are dozens of old craftsmen who work for decades.

When every old craftsman retires, the boss of the company will personally send away the valuable gifts that are specially selected, and take a group photo with the old craftsmen.

Advantage three: Frenchmen love high fashion.

As mentioned above, France has taken the lead in 3 fashion areas: perfume and cosmetics, high fashion (luxury clothes), and high jewellery.

In France, as early as 1670s, King Louis Xiv established the Royal luxury goods manufacturing plant in order to strengthen the export of its manufactured goods.

This is also a sign that French luxury goods are beginning to operate.

According to statistics, luxury goods production in France and Italy accounts for more than half of the world's total market share, which is an astonishing figure.

France has long been reducing the energy consumption manufacturing industry in terms of industrial restructuring, improving the proportion of industries such as high technology and high-end services.

Governments at all levels support and encourage the development of new and high technology through subsidies, while attaching importance to the pformation of scientific and technological achievements.

"France's greatest contribution to the world's fashion industry is to maximize the commercialization of luxury goods."

Yang Hui told reporters.

"If you distinguish between the place of registration and the place of origin, the number of luxury brands in France is the highest in the world.

In France, the right to grant luxury goods is also strictly limited to the government.

It is evident that France attaches importance to "high, fine, sharp" fashion products.

From the perspective of the whole fashion industry chain, luxury products in France have laid a solid foundation for the French fashion industry to sit on the "fashion boss" position.

In France, investors like luxuries, such as angel investment, have been insisting on discovering young designers and brands and giving them full autonomy.

This is an important point in the continuation of French fashion, and investors attach importance to the star brand that hatches the future.

France has strong support for the creative industry and its entry threshold is also low.

The French government encourages everyone to become an artist.

Art entrepreneurs, especially young designers, get the most help. "

Zoe told reporters: "after studying in France, students of design major can leave their business as legal residency after graduation, and it is easier to get a French green card."

It can be seen that the equal treatment of domestic and foreign talents has made French fashion a lasting attraction.

When KENZO and Lssey Miyake arrived in Paris in 1960s, Japanese fashion was unknown.

When they founded their own brand in Paris for several years in 1970s, Japanese fashion began to take off.

Yang Hui added to reporters: "as far as the economy is concerned, the economic development level between French cities is relatively balanced, contrary to the uneven development in China.

France's well-developed world economic status has constantly pported French fashion to other countries, and the strong economy has made strong support for the "sophisticated" fashion industry.