Most Home Textile Listed Companies Have Achieved Stable Development Through Reform And Innovation.

The near future, Home textiles Listed companies have released the first quarter report in 2016, from which we can find that in the first quarter of the domestic textile industry's domestic sales growth and export low situation, most of the home textile listed enterprises have achieved stable development through reform and innovation, and some enterprises even realized a double growth in revenue and profit.

Revenue growth and profit reduction

Luo Lai life Polytron Technologies Inc

Keywords: Children's home ecological circle + soft clothes customization

All along, Luo Lai lives in the forefront of home textile industry, striving for breakthroughs and leading the development trend of the industry. But this year's first quarter report does not seem to be very optimistic. According to the financial report, the life of Luo Lai has achieved 763 million yuan in the reporting period, an increase of 8.14% over the same period, and a net profit of 109 million yuan attributable to shareholders of listed companies, down 6.34% from the same period last year.

In February this year, it belonged to the professional children's home textiles of Luo Lai Group. brand Luo Lai children launched a brand new logo "luolaikids" and upgraded the main business from children's home textiles to children's bedclothes and children's homes. Clothes & Accessories Life, home decoration, home decoration, maternal and child supplies and other fields. Luo Lai children said that the goal of the company is to create an integrated experience space for the terminal stores, and expand the children's smart home, eventually forming a virtuous cycle of children's home ecosystem.

In addition, at the Spring Textile Exhibition March this year, the company's goal is to provide a one-stop solution for the new middle-class families, and consumers are expected to buy all the items they need for their daily homes in rolls.

The report shows that the company expects net profit -10%~10% in 1~6 months, plans to increase revenue by 5%~15% in 2016, net profit increased by 5%~15%. At present, the company's sales structure and channel are in the process of adjustment, and the future business will maintain a certain growth space, but the cost will also increase correspondingly.

Revenue decline and profit growth

Sun Fu Group Limited by Share Ltd

Key words: expand international market + enhance product quality

In the first quarter, the group achieved 1 billion 100 million yuan in operating income, down 1.6% from the same period last year. Net profit attributable to shareholders of listed companies was 89 million yuan, an increase of 27.08% over the same period last year. In addition, the group also actively develops and develops the international market, promotes brand value at various exhibitions, introduces international capital, and cooperates with famous foreign brands and experts and design masters to carry out comprehensive spanformation and upgrading, so as to improve the international image of the brand of "URI home textile".

At the same time, the group also accelerated the adjustment of the market structure, actively took the middle and high-end market routes, evaded the low price competition with the Vietnamese, India, Turkey and other countries in the same industry, and made efforts to form new advantages in the high-end market. In addition, in addition to the European and American markets, China will also expand its market in Russia, Australia and the Middle East to form a new engine for export growth.

In the first quarter, through actively developing and developing the international market, the group achieved a good profit growth. The report shows that the company expects 1~6 month attributable to shareholders of listed companies net profit margin of 0%~30%.

In addition, Fu Shi home textile also attaches great importance to improving the quality of products. In the spring home textile exhibition, it has created "A+ life" products based on quality and safety. It is understood that the products can reach the category a infant standard.

Double growth of revenue and profit

Hunan Meng Jie home textile Limited by Share Ltd

Keywords: intelligent factory +O2O marketing platform

Compared with the 2015 annual report data, Meng Jie maintained a good development trend in the first quarter and achieved double growth in revenue and profit. The report shows that in the first quarter, the company achieved operating income of 267 million yuan, an increase of 2.05% over the same period, and the net profit attributable to shareholders of listed companies was 32 million 532 thousand and 100 yuan, an increase of 1.81% over the same period last year.

It is understood that the dream home textile currently has 3000 retail terminals throughout the country, forming the industry's most extensive offline sales network. At the same time, the company also actively layout new channels such as the Internet and mobile Internet. In February of this year, Meng Jie issued a preplan for non-public offering of shares. It would raise no more than 1 billion 114 million yuan at a price of not less than 7.39 yuan / share, focusing on the construction of intelligent factories and O2O marketing platforms. In addition, Meng Jie home textile continues to line up and offline, pushing the company to spanform to O2O business mode.

In addition, in March 30th, the company announced that it plans to set up a wholly-owned subsidiary's "home business" with its own capital of 50 million yuan, so as to create a one-stop home life experience platform with fast marketing.

Meng Jie said that around the "Internet +CPSD" strategy, the company did not rule out the implementation of 1~2 pen acquisition in 2016. The purpose is to provide customers with the ultimate product and service platform, and further enhance customer experience and stickiness. In addition, this year, Meng Jie will fully open up online and offline barriers, and build an integrated product and service system. At the same time, according to the market situation, we will arrange sales promotion activities reasonably, and keep the gross profit margin of the company at the same time, increase the market share of products in the region, plan sales revenue to grow by 5%, and net profit increase by 10%.

Home textiles Limited by Share Ltd

Key words: vertical electricity supplier business + opening up foreign markets

In the first quarter, we liked to reverse the profit and profit double decline last year, and ushered in a healthy and healthy development trend. The first quarter report shows that the company achieved operating income of 139 million yuan, an increase of 0.73% over the same period, and the net profit attributable to shareholders of listed companies was 8 million 339 thousand and 100 yuan, an increase of 8.36% over the same period last year.

Recently, many people like to cultivate a new profit growth point by establishing vertical e-commerce platform. In addition to stabilizing traditional channels, the company is actively working with hospitals, kindergartens and schools to expand group buying business. In addition, on the basis of promoting the industrial park construction plan, consolidating its own capacity and logistics co ordination capability, the company will also use the long term supply chain advantages and Internet operation experience to develop the Internet vertical business.

In March 24th, in order to adapt to the development of the southeast market, expand and strengthen the company's business and realize the future development strategy of effective allocation of resources, we prefer to set up a wholly owned subsidiary in Ningde, Fujian, with its own capital of 10 million yuan, which is tentatively named "Ning Deduo loves Textile Technology Co., Ltd.".

The report shows that the company's Internet vertical business is still in the preliminary stage of trial and trial operation. The company seeks to seek new profit growth points in the integration of Internet resources, the construction of information system, the integration of supply chain resources, the storage of talents in the Internet industry, and the acceptance of relevant commodities by consumers. In addition, the company expects the net profit of the shareholders of the listed company to be changed at -40%~10% for 1~6 months.

Double decline in revenue and profits

Fuanna home furnishing Limited by Share Ltd

Key words: large home + custom furniture

In 2015, under the background of channel optimization, Fuan has slightly increased its revenue from direct business and e-commerce, but it was affected by weak market in the first quarter of this year, and its performance has declined. The report shows that in the first quarter, fuanna achieved 431 million yuan in business revenue, a decrease of 6.78% compared with the same period last year, and a profit of 112 million yuan, a decrease of 13.55% compared with the same period last year. The net profit attributable to shareholders of listed companies was 89 million yuan, down 12.38% from the same period last year.

At present, the company is in the spanition stage of the convergence of new and old businesses. The old businesses are facing industrial pressure, and the large household business is in the breeding stage. Therefore, the overall business situation in the first quarter of this year is not ideal.

It is understood that under the trend of "C2B mode customized furniture", fuanna integrates the concept of large home, and plans to provide an artistic whole house customized home life solution for the urban white-collar elite group. At the same time, it builds the C2B+O2O Internet mode with custom-made furniture as the core. In addition, Fu also plans to cooperate with the design and Real Estate Company to build a model room for the whole house in the newly opened real estate market, aiming at precise marketing for the owners.

It is reported that the overall layout of "integrated smart home" is expected to bring impetus to Fuan's sustained growth in the future. Fuanna said that the company will strive to build "one-stop shopping" for home furnishing, on the one hand, based on the multi brand strategy of "art home textiles", emphasizing product differentiation; on the other hand, it will continue to extend product diversity and develop richer household products. In addition, in the promotion of "large household", the company has invested 140 million yuan to introduce 3 fully automated German furniture production lines (systematized, intelligent and integrated equipment), has completed the design of most kinds of household products and small batch trial production, and on this basis expanded the production base of Longhua, Changshu and Nanchong, and solved the bottleneck of furniture industry logistics radius.

Under the direction of "big household" development, fuanna will promote extensive growth by diversifying and upgrading online channels. The report shows that the company expects 1~6 net profit growth of -10%~10% over the same period last year.

Post editing

As of May 31st, Kasen and other enterprises have not disclosed their first quarter performance report in 2016, but according to the data released by 5 home textile listed companies, after the whole year's economic growth slowed down in 2015, home textile enterprises have been trying to reverse the situation, and there has been a rebound trend. 2 enterprises have also realized the trend of double growth of revenue and profit.

At present, widening the sales channels and establishing a diversified sales market are a major task for many home textile enterprises. Whether or not it has brought the first quarter profit growth, home textile enterprises are trying to open up sales channels and seek profit growth point. Among them, many prefer to use the advantages of long-term supply chain and Internet operation experience to develop the Internet vertical business, and achieve a good growth momentum of double growth in revenue and profit. Meng Jie layout online and offline, to promote the spanformation of O2O marketing mode, but also brought about double profit growth in revenue.

Although the export of home textile industry is generally low in the first quarter, it can be seen from quarterly reports of various enterprises that they still strive to open up foreign markets in order to reverse the situation. After adjusting the export market structure, the group gained a 27.08% year-on-year profit growth in the first quarter. We like to open up the Southeast Asian market and set up wholly owned subsidiaries in order to bring about new profit growth points.

In addition, the idea of "soft loading integration" and "big home one-stop" have swept the home textile industry, and businesses have been spending a lot of money to build large homes. Fuanna implemented the idea of "integrated smart home" and diversified products. Luo Lai continued to promote the spanformation from home textile enterprises to "one-stop" supplier of home life, providing a one-stop solution for soft clothing customization. Although the 2 companies have not seen any profit growth this quarter, the prospects can be expected.

In addition, there is another important subject in 2016, smart home. As a "leader in this area", there has been no big move in the first quarter, and there is no new trend in the intelligent factory built by the company.