Improve Quality And Create Famous Brands In China

In many industries, technology is the core of brand formation, but in clothing industry, brand is defined by design.

China's garment industry is stepping up its efforts to cooperate with the world-renowned clothing institutions to improve the design level.

With the improvement of the design level, Chinese garment enterprises should gradually try to build their own brands while OEM exports.

The core competitiveness of the industry is brand, because brand to a certain extent represents the majority of people's choice, is the best pass in the market.

At present our national textile

The pain of the industry is the lack of the core competitiveness of the brand, which is due to the lack of motivation for innovation.

Although some enterprises have begun to invest more in innovation, most enterprises, especially those sold in the domestic market, still lack the problem of innovation. They are manifested in two aspects: the domestic market demand is changing. In terms of brand consumption, we are passing through the era of symbolic consumption, and begin to enter the era of quality assurance.

The reason why people buy brands is that they have enough good quality guarantee, and consumers are more and more interested in it.

Therefore, the designer brand is becoming popular, and it is in a fast rising stage. The homogenized products are becoming less competitive.

And our traditional advantage is low cost expansion, which means that the traditional and extensive mode of development has no way to go, so some enterprises that had previously made blind expansion had to start shrinking the front line.

We must shift the development strategy of enterprises to quality and brand creation, though creating brands is what many enterprises aspire to, but create.

It is not a single step, it is a long-term accumulation process.

Design research and development is a very important link for enterprises to create brands, and designers are the most important chain in this link.

But for a long time, domestic schools have been in a weak state in cultivating students' innovative spirit and innovative ability. Enterprises do not pay much attention to their designers, and even do not want to hire famous designers with high salaries.

In order to enhance the quality and create famous brands in China, it is necessary for us to start from two aspects: first, we should enhance China's innovation ability, reform the education mode with the wave of mass innovation and entrepreneurship, and provide a better educational environment for all kinds of innovative talents; second, we should increase the protection of intellectual property rights, crack down on the production and sale of all kinds of fake and shoddy goods, and provide a better environment for enterprise innovation.

Therefore, on the whole, innovation is the core competitiveness of enterprises, whether it is from the current situation or the future development trend. It is the only way to enhance the quality and create brand.