China Fashion Alliance Promotes "Two Way Commercialization"

The problem of "disconnect between design and market" in the designer is also expected to be improved in this cooperation mode.

The Chinese fashion alliance will become an incubator for young designers to accelerate the devaluation of designer's works.

Face and accessories enterprises often face such embarrassment: R & D team has invested a lot of cost, and the series of products that they have worked hard to develop are hard to get the favor of clothing brand customers. Even if the products are in line with the trend, it is hard to get the trust of customers and escape the fate of being choosy.

Young designers also have to face the fact that they are trapped in capital and resources, and many design ideas have no chance to be realized. Wu Yi has no place to perform, or works that he thinks are very good, but it is hard to become a product with certain sales volume.

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To this end, China's fashion alliance builds "pioneers".

The "platform" is designed to promote the "two way commercialization" of the garment accessories enterprises through the cooperation between the accessories enterprises and the fashion designers: let the garment designers design and apply the accessories from the perspective of the users of the accessories. In the process of cooperation, the designers will inject more products for the accessories and accessories, and the enterprises will provide financial and resource support for the designers to help designers realize their design ideas.

The vanguard design and release platform for professional brand customers will examine the fashion of accessories and the market of designer's works with the eyes of customers and markets.

In this way

With the push of the enterprises, designers and designers can get their own commercial value through cooperation.

Most of the sales staff of face accessories business think that from the day of sales, they have to start to see the "face" of clothing brands.

At this time, their status is "salesmen".

There are also some enterprises that face accessories are positioned as customers' "proofing machines". Customers are like brains, thinking and designing, and accessories enterprises are like hands and feet, making and producing.

Enterprises with surface accessories have never been able to grasp the initiative of the market.

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To this end, the Chinese fashion alliance hopes to go through the accessories business.

The designer's cooperation will change the concept of the enterprise and enhance the fashion and expressiveness of the product.

To build a more trusting and mutually beneficial cooperation state for the enterprises and clothing brands of noodle and accessories, so that the sales mode of the noodle and accessories enterprises will gradually shift from "selling" to "shopping guide", extending the value of the product development links to the client to maximize the value.