Huidong Women'S Shoes Strive To "Add, Subtract, Multiplication And Division" To Lead The World Fashion Trend.

The industrious Huidong people began.

Manufacturing business became popular in the early 80s of last century.

There are "80% of the world's women's shoes are produced in China, and 80% of China's women's shoes are produced in Huidong".

In recent years, Huidong women's shoes have been doing "add, subtract, multiplication and division" and continue to lead the world.

Trend.

Employees are checking consumers' online orders.

addition

Add vitality elements to beauty and comfort.

"Beautiful! Verybeautiful!" recently, the reporter was in Jilong Town, Huidong.

During the interview, I saw two businessmen from Denmark who gave thumbs up to the newly produced women's shoes and even called "beautiful."

In the packaging workshop of the factory, two new women's shoes made their eyes brightened and immediately discussed with the factory about the order.

In 1981, Li Binghao, a businessman from Hong Kong, returned to his hometown of Huang Bu Town with his shoes making techniques and equipment in Hongkong. He started the first hand workshop shoe factory in Huidong.

Subsequently, the local footwear industry mushroomed rapidly.

At that time, the shoemaking process was relatively simple, relying entirely on a hammer, a pair of scissors, and a bucket of glue.

Therefore, the shoes produced are not only hard to wear, but also easy to blister when they wear them.

At that time, some consumers even called Huang Po shoes "worship shoes".

"After 30 years of ups and downs, women's shoes in Huidong are no longer what they used to be."

Guo Guanqiang, general manager of Hechang shoe industry Co., Ltd., located in Huang Bu Town, said with deep feeling that the shoes that had been produced before were at best a simple stepping product for walking, but the shoes produced now are much more beautiful than before. The shoes produced by Huizhou are also very simple.

"In the 80s and 90s of last century, shoes produced here were not sold at all.

At that time, Guo Guanqiang was still a worker in a shoe factory. What impressed him most was that the shoes had not yet been produced. Many customers rushed into the packing workshop and rushed to order.

Molding, shoveling, filling, adding latex...

In the shoe company of Changchang, the workers are skillfully making shoes.

"Shovel edges make shoes streamlined and more beautiful, and adding latex to shoes is more comfortable."

Guo Guanqiang said that in recent years, Huidong footwear enterprises generally implemented ISO international quality management system certification, constantly added vitality elements to beauty and comfort, and chose environmentally friendly low temperature hot melt adhesive on the material.

In the shoemaking process, many enterprises also introduce modern scientific elements, using machine and shoe mold, casting technology, and some even adopt 3D printing technology, measuring shoes and forming shoes at once, eliminating the tedious process of traditional shoes making.

Today, the Huidong women's shoes have bid farewell to the history of winning in the past and turn them into boutique products. They not only wear comfortably, but also look beautiful and generous, leading the world trend.

subtraction

The introduction of the machine shoe assembly line greatly reduces the amount of labor required.

In the production workshop of Zhongsheng shoe industry Co., Ltd., Huizhou, Huang Bao Town, the reporter saw that although there were not many workers engaged in production, the output was very high.

According to Dai Shaofeng, general manager of the company, in recent years, like other local shoe companies, the company has bid farewell to the traditional shoe making mode and manufactured by casting plastic production line.

"Casting a line of production line only needs seven or eight people, at least 50 people in the past."

Dai Shaofeng said that the traditional shoemaking should first make sole, then make vamp, and also pull waist, beat the front bang, hit the back, the shoe sole, rub the glue and so on. The process is more complicated, and every process needs a lot of workers to complete.

It is understood that in 1996, the gorgeous shoe industry Co., Ltd., located in Huang Bu Town, introduced the first local machine shoe assembly line, breaking the labor intensive pattern of shoemaking.

Since then, many local shoe companies have been working hard to develop machine shoe assembly lines, reducing workers' efforts.

At present, the whole county has more than 350 shoe making lines.

The machine shoe assembly line not only reduced the number of workers to a large extent, but also greatly improved the production efficiency.

"It's amazing that 1000 pairs of shoes were produced every day, and now the enterprises that produce 10 thousand pairs of shoes every day are very common."

Li Yunming, general manager of Huizhou Yue Tong shoes Co., Ltd.

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multiplication

On the road of building a brand, profits multiplied.

In the 90s of last century, the production of women's shoes in Huidong was basically OEM, making three or four yuan for each pair of shoes, some even lower.

Owing to the shortage of supply at that time, the output has been expanding continuously, making the annual output of the whole county rapidly breaking 100 million pairs.

The OEM produced by OEM is very high, and it can be quite random, but the quality is uneven. Local consumers do not like it very much.

With the pressure of orders increasing, the OEM production of Huidong women's shoes, which has strong labor intensity and small profit margins, is gradually facing the crisis of survival. Many local shoe companies are going to build their own brands in order to find a way out.

At present, the whole county has created 2 famous Chinese trademarks, such as "fragrant love" and "Calle Lil", and a large number of famous brand products and famous trademarks such as "Luo Man Qi", "Dan Li Xi" and "shepherd girl".

"It's not a problem to earn tens of dollars per pair of shoes now produced independently."

Guo Guanqiang said that although the shoes produced in the factory are not yet well-known trademarks, they have been more and more popular with consumers through a period of promotion and sales, and profits have increased by ten times or even dozens of times compared with those of OEM.

division

Open shop to remove profit from intermediate sales and increase profits

In the past, through middlemen, Guo Guanqiang sold shoes produced in factories to thousands of households.

It also sells shoes to consumers, but in recent years, Guo Guanqiang has sold shoes directly to consumers rather than middlemen.

"To avoid intermediate links, the added value of a pair of shoes should be increased by at least 50%."

Guo Guanqiang said that in the past, the middle wholesalers would pport their shoes to the Guangzhou market and then resell them to other markets. Some shoes had been pferred to the consumers' hands and had been pferred to the market for four or five times. There were many sales links in the middle, which increased the cost of sales, and the added value of the products was not ideal.

Since last year, he Chang shoes company has started the business of electric business on the four road of Huang Bu Zhen through the network platform. At present, there are more than 50 pairs of orders online every day.

It is understood that at present, like the Hechang shoe industry, the production of shoes and its own online shops are increasing.

"This way can directly reduce inventory pressure, eliminate many intermediate sales links, and increase profits."

Guo Guanqiang said.