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    Malo'S Plan To Appoint New CEO Global Market Has Begun.

    2016/6/12 17:00:00 43

    MaloCEOGlobal Market

    Recently, it is global.

    Luxury goods

    The industry has a high incidence of comprehensive cutting.

    Previously, Luxottica executives jumped to Lora Piana for CEO, and now another executive jumped to the traditional cashmere brand.

    At present, executives in the luxury goods industry have already begun to dig corners, and which executives will leave or be picked up, and the industry will pay more attention to them.

    But whether the new executive can make the success of Malo's global market expansion plan still need time to prove it.

    It is reported that a few days ago, Italy's senior cashmere brand.

    Malo

    A new appointment was announced.

    Founder

    The creative director, Giacomo Canessa, is now returning to the company, announcing the appointment of the new CEO. The replacement of CEO is Fabio Leoncini, who has been the chief operating officer of the Lora Piana luxury department.

    Therefore, the brand positioning of Malo is also very suitable for the executive with rich experience in operation.

    Related links:

    The decline in the apparel industry has made many brands struggling.

    Recently, Italy's famous wool brand Malo has come back to our attention after experiencing the financing of private equity companies.

    It is reported that Malo is currently being bought by the European private equity group, and the two people from Loro Piana and Brunello Cucinelli are in power.

    After adjusting the positioning of Malo is expected to force the high-end market, so the complete catalog in this season also returned to the stage.

    Therefore, the brand announced that Malo will restart the business of men's and women's knitted garments in the 2016/2017 autumn and winter series. At the same time, as a complement to the brand mix, it will bring a series of leather products including shoes, handbags and accessories.

    It is reported that in the 2015 fiscal year ended March 31, 2016, the group's profit rose from 17 million 500 thousand euros in the previous fiscal year to 20 million euros, compared with the current many high-end brands, the growth rate recorded is very gratifying.

    Therefore, the group announced that it will re layout the global market, and it is expected to speed up the integration of e-commerce.

    At present, Malo has 20 stores in the world.


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