Global Economic Growth Slows Luxury Test Water Business

The global economy will still fall into the quagmire of growth. The impact of the economic downturn will also be radiated into the luxury fashion circle. The most obvious thing is that in the recent Basel watch and clock show, luxury watches are rarely available in luxury and new colors.

In the past few weeks, there have been many

And chain corporation have released the report of the current fiscal season. Despite the growth of a few brands, negative growth is the current norm in the luxury industry.

Leading to the emergence of luxury brands, which only shut down 6 to 7 stores in China alone. LV closed 4 stores, Armani closed 5 stores, and Prada stores reduced by 30%.

Despite the decline in sales and the closing of stores, there is no doubt that the Chinese market is still a strategic priority for the world's major luxury brands.

In addition, the relevant analysis also believes that the future development of China's luxury goods market is still worth considering under the new changes of the global luxury price gap, the emergence of luxury electric providers and the prosperity of the secondary market.

According to the estimation of the operating income of more than 20 thousand brands in the brand library, the Institute of wealth research found that in 2015, Chinese consumers spent 116 billion 800 million dollars on global luxury goods, and the Chinese bought 46% of the world's total year.

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Of these, 91 billion US dollars took place abroad, accounting for 78% of the total.

That is to say, nearly 80% of Chinese luxury consumption is "overseas goods".

In April 2015, Chanel, the "high cold" company, first tried water business, and worked with Net-a-porter, a British electricity supplier, to set up a sales area for its premium jewelry series, and announced that it would sell for only 3 weeks.

But after 6 hours of sale, the goods were snapped up.

In November, Chanel opened its online sales of eyewear products in the United States.

According to Chanel executives, by the third quarter or the fourth quarter of 2016, Chanel will officially launch a global electricity supplier network.

Dior has been working with Bergdorf Goodman, a luxury luxury department store in the US, to use holiday pop-up shoes store to test water suppliers.

In September 2015, LVMH group's top watch brand, tiger Heuer, took the lead in the Jingdong and opened the first flagship store of advanced watches.

The brand of the peak group is Van Cleef & Arpels first.

The platform is officially launched in China. After that, Cartire online boutique is officially opened. Users enjoy "24 hours of luxury and convenient online shopping experience".

According to McKinsey's data, online sales account for 4% of the total market volume and two times the overall growth rate of the luxury goods industry.

If we continue to grow at this rate, the online consumption of luxury goods industry will reach 20 billion euros in 5 years.

So when you move your fingers at home later, all kinds of favorite cards will follow, and it will no longer be a dream.