At The End Of This Year, Whether Enterprises Can Rebirth Or Not Will Become The Watershed Of Home Textile Industry.

China

Is facing six major questions: first, how to raise the cost; two, how to solve the shortage of labor shortage; three, how to digest inventory pressure; four, how to carry out channel innovation; five, how to solve the financing problem; and six, how to solve the problem.

The sharp rise in cost pressures and the unwillingness to raise prices will make some medium and low-grade home textile enterprises whose profits are relatively low. They may well be unable to withstand the double pressure and will lead to a survival crisis.

Insiders predict that enterprises will be reborn at the end of this year and will become the watershed of the home textile industry.

"The cost of home textile industry is quite high, and the home textile distributor can not sustain it without 50% of the profits."

Take large and medium-sized home stores as an example. The current rent is 200~600 yuan / square meter, and the minimum area of a suite can not be less than 10 square meters. A suite can only rent thousands of yuan per month, though the rent this year is not as high as 10% a year before.

However, a suite sells at least 10 home textile products per month to protect its capital. In general, the profit margin of home textile distribution reaches 60%, which is equal to the cost of operation.

This year, 1~5 months, due to the housing market downturn and many other reasons, the sales volume of home textile has dropped by 30%. Many home textile distributors are faced with enormous operational pressure. If sales can not flourish from August to the end of the year, some home textile manufacturers may be on the verge of collapse, and will be able to see the end of this year.

"The relationship between home textile enterprises and distributors is the same origin. How can the home textile enterprises not be hurt?"

Lonely innovation and future longing

"The core feature of home textile industry is innovation, and continuous innovation can bring users a better product experience."

Lin Guofang, chairman of fuanna home furnishings supplies company emphasized more than once. He said with no regrets that innovation is an isolated island, and only when it is tolerant of loneliness can it be prosperous.

Lin Guofang believes that the future of the home textile industry is still promising, and the growth of the industry has declined. This shows that the home textile industry is squeezing the bubble and entering a short period of self regulation.

In Lin Guofang's view, the future value added of home textiles must be driven by culture and fashion.

There are mainly 3 driving factors in the development of cultural and creative industries. In addition to the continuous innovation of technology and business models, there are also growing user needs, as well as government support and market regulation.

At the same time, there are many problems and challenges in China's home textile creative industry: the domestic legal environment needs to be constantly standardized and improved, and the policy environment should create conditions for the marketization of many home textile creative products. The difference between China's urban and rural environment and user characteristics is obvious. The development of home textile creative industry needs to consider this imbalance.

How does the home textile enterprise contribute to the Chinese creative industry? Lin Guofang believes that the greatest contribution of the enterprise is to pursue innovation while doing solid work.

Do not be impetuous, slow work out of fine work; at the same time, through the output of products, the domestic textile products will be brought to all over the world.

Xu Hangjian, director of the China textile product design center, believes that the world's most conducive to the development of home textile industry is China, because China has the most mature and complete industrial chain, and has abundant labor resources, in addition, the country has great potential for economic development.

He said: "home textiles is an industry that can continue to operate. Good brands can survive for 100 years, and the future of China's home textile industry is still very promising."

Do entity store + rather than Internet +

Under the pressure of the electricity supplier, the entity retailer has to consider the pformation.

For a while, cafe +

Snack bar + clothing...

All kinds of "department stores", like flowers bloom, compete for beauty.

Can such cross-border pformation bring the counter attack of the physical store? For this, insiders pointed out that through the superposition of various formats, the entity store will enhance the sense of experience and personalization, which will be a trend of the future entity retail industry.

Walking into the first floor of Pang Rayleigh square, you will not believe the sight.

Half of the shops are cafes, twos and threes lovers or girlfriends sit on the bar, drinking coffee, eating desserts, whispering, while the other half is clothing, the main trend is fast fashion.

Is this a cafe or a clothing store? Du Yunfei, the head of the store, said that this is called compound store, as the name suggests, is a composite form of various formats.

The total store area is 140 square meters, the coffee shop area is about half, and the other half is the traditional clothing area.

Du Yunfei said, "fast products are located in fast fashion, slow life, Philharmonic, and target consumers are women with mental age of about 30.

To this end, clothing has been updated every week, synchronized with fashion. On the other hand, it has added leisure coffee areas to provide freshly ground coffee, flower tea, cake snacks and so on.

In the mode of "department store +", will merchants completely abandon general merchandise stores and pform completely different experience formats? Du Yun Fei told reporters that the main business of speed products is still clothing.

From the operation of Guangzhou stores for a year, clothing is still the main profit point, while coffee restaurants are only added value.

"Clothing accounted for 60% of the total, and the remaining 40% were catering and so on."

China's home textiles follow the strategy. How to get rid of other people's shadow and walk out of their own way from product development, fashion trend and brand connotation is the key to the industrialization of quality, innovation and rapid response. The application of information technology is to take the emphasis of industrialization. With the global vision, innovative thinking, integration of resources such as capital and manpower, and the development of new business models, we can further build the soft power of enterprises, adjust the pformation and enhance the competitiveness of enterprises.