Henan Garment Industry Association: Striving To Make Henan People Wear Brand-Name Clothing Of The Real Estate.

Henan

Late start and weak foundation can not easily deliver a decent answer when consumer demand is sluggish, industry growth slows down and investment confidence is insufficient.

Li Gang, President of Henan garment industry association, said that under the downward pressure of the economy, the garment industry in Henan was on the upswing in 2015, and the total garment production of the above scale garment enterprises in the province totaled 1 billion 575 million pieces, an increase of 10.2% over the same period, 8.2 percentage points higher than the whole country, and sixth nationwide steadily. The main business income was 245 billion 546 million yuan, an increase of 11.3% over the same period last year.

Inadvertently, Henan's clothing industry has nurtured Zhengzhou.

Production base, infants and young children in Anyang

Clothing base, Shangqiu knitted apparel base, Puyang down products and clothing production base, Guangshan down clothing (products) processing base, Zhenping county sweater production base and other 6 bases and Zhengzhou, Anyang, Shangqiu, Zhoukou, Nanyang, Xinxiang, Dengzhou City, Dengzhou, Dengzhou, Zhenping, and 11 textile and garment industry cluster.

"Henan garment industry has great potential and good prospects. It is changing from traditional textile to fashion textile, from scale expansion to quality and efficiency improvement."

Li Gang said that the clothing industry in Henan has a certain industrial foundation, and has completed the primitive accumulation, and has increased the variety, the quality and the brand.

In March 2016, the Henan provincial industry and Information Technology Commission promulgated the "2016 annual plan of action for textile and garment industry", and put forward the principle of "brand introduction, brand guidance, innovation driven, optimized structure, two integration and green sustainability", highlighting brand driving, highlighting cluster introduction, highlighting green development, and highlighting effective supply.

We will promote the construction of 83 key textile and garment projects, promote 50 cotton textiles and 20 leading enterprises in the garment industry to become bigger and stronger, enhance the influence of 20 independent brands, create 11 textile and garment industrial clusters, 6 garment processing and production bases, and 2 production bases for shoes making (cluster).

Wear designer clothes made in Henan.

Zhengzhou women's trousers are the mainstay of Henan's clothing. When the demand side of women's trousers market changes, the women's trousers industry has pformed into women's clothing in a timely fashion, and has won the recognition of the market.

"The quality of Zhengzhou women's trousers is very good, but the added value of the brand is not enough."

Li Gang said that a high-end brand of Zhengzhou's own high-end women's pants more than 300 yuan, but the same quality designer brand can sell more than 3000 yuan, to create a well-known brand of Henan clothing industry is imminent.

Up to now, 9 well-known trademarks and more than 40 famous brand products have been produced in Henan's garment industry.

However, compared with the location of clothing Province, this is far from enough.

Li Gang said that the Henan garment industry association is implementing quality improvement projects, and plans to build a "Chi Shang women's brand club" to enhance innovation in product R & D, design, packaging, marketing and other aspects, adapting and leading the trend of consumption upgrading.

The Henan Provincial Textile and garment industry will focus on brand cultivation, quality improvement projects and fashion creative design this year.

Choose 20 product brands with independent intellectual property rights, 10 famous brand names and 5 distinctive regional brands to focus on publicity and cultivation, strive to increase the number of well-known trademarks and famous trademarks in China's apparel industry rapidly, enhance the competitiveness of the textile and garment brands in the international and domestic markets, and launch a number of textile and apparel brands that call the market.

We should speed up the establishment of industrial design centers and cultivate a design platform that integrates fashion trends, new textile materials, popular fabrics and clothing brands.

In the face of the tide of the Internet, Henan garment industry is also promoting the integration of "two technologies" and implementing the "Internet +" textile and garment project.

It is understood that Zhengzhou's women's pants business, Guangshan's down industry + business, Puyang's down clothing and apparel industry + electricity providers have formed a certain scale.

Personalization and fashion are becoming the trend of clothing consumption.

The provincial labor and credit commission has proposed to promote the deep integration of information technology and garment production, and encourage qualified brand enterprises to develop customized clothing and enhance the added value and market share of products.

"Consumption is upgrading. We strive to make Henan people wear brand-name clothing of the real estate."

Li Gang said.